Aflac Becomes NASCAR's Official Supplemental Insurance Partner
July 06 2007 - 11:00AM
PR Newswire (US)
Carl Edwards to Drive the No. 60 Aflac Ford in July 6 NASCAR Busch
Series Race at Daytona International Speedway COLUMBUS, Ga., July 6
/PRNewswire/ -- Aflac Incorporated (NYSE:AFL) today announced that
it will partner with NASCAR through the 2010 season and become the
sanctioning body's exclusive supplemental insurance sponsor.
Aflac's sponsorship of NASCAR comes on the heels of the insurer's
recent partnership with Roush Fenway Racing to sponsor its drivers
in four NASCAR NEXTEL Cup races and four NASCAR Busch Series races.
"Aflac is excited to expand its venture into the motorsports arena
through its sponsorship with NASCAR," said Paul S. Amos II,
president, Aflac; COO, U.S. Operations. "As the cornerstone of
Aflac Racing, our association with NASCAR will help us reach more
consumers and businesses by bringing the Aflac brand closer to
racing fans across the country." "NASCAR's strategy is to partner
with best-of-class, blue-chip companies that make the most of our
sport's unparalleled marketing platform," said Jim O'Connell, Vice
President of Corporate Marketing at NASCAR. "Aflac is a leader in
supplemental insurance and knows how to reach consumers with
breakthrough advertising and marketing. We're very pleased to
welcome the company to the NASCAR family of official partners."
Aflac's Senior Vice President and Chief Marketing Officer, Jeff
Herbert added: "With our recent sponsorship of Roush Fenway Racing
and now our new partnership with NASCAR, sports marketing will
become an integral business strategy for Aflac allowing us to
maximize the excitement surrounding motorsports. It is a chance to
activate innovative marketing and promotional events that fans of
both racing and the Aflac Duck can enjoy." On July 6, Carl Edwards
will drive the No. 60 Aflac Ford in the Winn-Dixie 250 at Daytona
International Speedway (ESPN2 7:30 p.m.) as part of the Rousch
Fenway Racing sponsorship. Currently, Edwards leads in the NASCAR
Busch Series and ranks seventh in the NASCAR NEXTEL Cup series
championship points standings. Greg Biffle drove the No. 16 Aflac
Ford for its debut at the NEXTEL Cup race on July 1. For more
information on Aflac Racing, including the race schedule, car paint
schemes, latest news and driver bios, visit
http://www.aflacracing.com/. Upcoming Races: Carl Edwards - No. 60
Aflac Ford, Busch Series * July 6, Daytona International Speedway
Greg Biffle - No. 16 Aflac Ford, NASCAR NEXTEL Cup Series * July
15, USG Sheetrock 400, Chicagoland Speedway (TNT, 3 p.m.) * Sept.
2, NASCAR NEXTEL Cup Series 500, California Speedway (ESPN, 7 p.m.)
* Sept. 30, Kansas 400, Kansas Speedway ABC, 1 p.m.) Matt Kenseth -
No. 17 Aflac Ford, NASCAR Busch Series * Aug. 11, Zippo 200,
Watkins Glen International (ESPN, 3 p.m.) Jamie McMurray - No. 26
Aflac Ford, NASCAR Busch Series * Aug. 24, Food City 250, Bristol
Motor Speedway (ESPN2, 7:30 p.m.) * Sept. 7, Emerson Radio 250,
Richmond International Raceway (ESPN2, 7:30 p.m.) About Aflac For
more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a
life-interrupting medical event causes financial challenges. Aflac
is the number one provider of guaranteed-renewable insurance in the
United States and the number one insurance company in terms of
individual insurance policies in force in Japan. Our insurance
products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of
America's Most Admired Companies for seven consecutive years and in
Fortune magazine's list of the 100 Best Companies to Work For in
America for nine consecutive years. Aflac has also been recognized
three times by both Fortune magazine's listing of the Top 50
Employers for Minorities and Working Mother magazine's listing of
the 100 Best Companies for Working Mothers. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the
symbol AFL. To find out more about Aflac, visit aflac.com. About
NASCAR The National Association for Stock Car Auto Racing, Inc.
(NASCAR), which began in 1948, is the sanctioning body for one of
America's premier sports. NASCAR is the #1 spectator sport -
holding 17 of the top 20 attended sporting events in the U.S., the
#2 rated regular-season sport on television with broadcasts in over
150 countries, and has 75 million fans who purchase over $2 billion
in annual licensed product sales. These fans are the most brand
loyal in all of sports and as a result, more Fortune 500 companies
participate in NASCAR than any other sport. NASCAR consists of
three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch
Series and the NASCAR Craftsman Truck Series) as well as eight
regional series and one local grassroots series. NASCAR sanctions
1,500 races at over 100 tracks in 38 states, Canada and Mexico.
Based in Daytona Beach (Fla.), NASCAR has offices in Bentonville
(Ark.), Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Los
Angeles, New York, Mexico City and Toronto. (Logo:
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO) Media
Contacts: Mechell Clark Andrew Giangola Aflac Incorporated NASCAR
706-243-8004 212-326-1880
http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT:
Mechell Clark of Aflac Incorporated, +1-706-243-8004, ; or Andrew
Giangola of NASCAR, +1-212-326-1880, Web site:
http://www.aflac.com/ http://www.aflacracing.com/
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