China shoe retailer set to pay bigger dividends. Share pullback offers attractive entry for income investors.

By Isabella Zhong

Belle International enjoys an exposure to China's consumers that other companies would die for. About one in every five pairs of shoes worn by Chinese women is sold by the Hong Kong-based company, an impressive factoid that reflects its ownership of the country's top five selling women's footwear brands.

Selling shoes in the world's most populous country is clearly a great business to be in judging by the strong earnings growth posted by Belle International (1880.HK). The rising wealth of China's emerging middle class consumers has underwritten average annual earnings growth of 21% a year over the past five years. Better still, the company founded by billionaire Deng Yao has amassed RMB12 billion of cash and short term assets, which is equal to about a quarter of the total assets on the balance sheet.

Having a strong balance sheet is a distinct advantage for China-based stocks at a time when investors are jittery about the ability of some over-leveraged companies to service debts that were rapidly accumulated over recent years. It is Belle's balance sheet strength that should capture the attention of income focused investors. Unlike most of Asia's miserly companies, the shoe retailer has a shareholder friendly dividend policy after having recently raised its payout ratio to 60% from 33%.

The more generous approach to dividends has caught the eye of analysts who are not only trumpeting the stock's appeal to yield hungry investors, but also its cheap valuations in the wake of a share price pullback. Macquarie analyst Linda Huang reckons the stock could yield around 8.6% this year, which would not only make it one of the highest yielding large cap China consumer stocks but also one of the highest yielders on the Hong Kong Exchange.

The 12% decline in Belle's shares from a recent high in September has left the stock trading at attractive valuations. Currently at around HKD9.10 a share, the stock is valued at roughly 13 times forward earnings, which is close to a five-year low of 10.5 times. The stock's current price to book ratio of around 2.4 times is near its five-year low of 1.9 times.

However, the pullback in the share price from its record high of HKD18 a share in February 2013 reflects the headwinds confronting Belle as China's growth slows. While the company's longer term numbers have impressed, the recent newsflow from the company has underwhelmed. Same store sales for its footwear business have fallen year-on-year, while sales of its sportswear division grew at a weaker than expected pace of 5.3%. Footwear accounts for around two-thirds of Belle's revenues, while sportswear distribution makes up the rest.

Beijing's focus on engineering a slower yet more sustainable pace of growth means Belle is unlikely to enjoy a major rebound in sales in the short term. But this has not deterred bullish analysts. ICBC International's Mark Yuan argues investors have priced in the subdued outlook for the company and there is limited downside for the stock. In fact, Yuan, who has a buy rating on Belle, sees 32% upside with a target price of HKD12. Macquarie Bank's Huang is even more bullish and has a target price of HKD12.80, which implies 41% upside. The analyst notes "industry fundamentals cannot get worse", while Belle's track record for good cost control could surprise to the upside.

Indeed, the shoemaker's margins have stood taller than that of its peers. Belle's 21% operating margin dwarfs Daphne International Holdings' (210.HK) 5% margin and LeSaunda Retailing's 13% margin. One of the main contributors to the juicier margins is the company's factory floor to department store business model, which allows it to manage costs at every stage of its supply chain. Guangfa Securities analyst Albert Yip, who initiated coverage of Belle last month with a buy rating, says control of the supply chain means the shoemaker is less likely to carry costly unsold inventory.

Growing demand for sportswear in China is another catalyst that could lift Belle's share price. Chinese consumers spend on average only $15 a year on sportswear, which is well below countries with similar income levels. The low base combined with an increasingly health conscious population lends plenty of scope for the market to grow. Barclays analyst Veneet Sharma forecasts annual growth of around 10% over the next five years and expects Nike (NKE) and Adidas (ADS.DE) to be the leading beneficiaries, citing the two brands' expanding market share.

That's certainly good news for Belle, which is China's number one distributor of Nike and Adidas sportswear. Guangfa Securities' Yip expects earnings for Belle's sportswear segment increase between 15% and 16% a year over the next two years. The growth should be underpinned by sales expanding around 11% annually and operating profit margins widening by between 0.3 and 0.4 percentage points.

With yield becoming an increasingly more fashionable focus for investors, those seeking a well-paying stock that is relatively defensive and is priced at attractive valuations may well find Belle to be just the right fit.

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Email: isabella.zhong@barrons.com

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Comments? E-mail us at asiaeditors@barrons.com

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