Record Revenue and Net Profit
LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury
products group, recorded revenue of €30.6 billion in 2014, an
increase of 6% over the previous year. Organic revenue growth was
5%. Revenue in all business groups increased with the exception of
Wines & Spirits which continued to be affected by the
destocking of distributors in China. The Group maintained strong
momentum in the United States. Europe demonstrated good resilience
despite the economic environment, while Asian countries displayed
mixed trends.
In the fourth quarter, revenue increased by 10% compared to the
same period of 2013. Organic growth was 5%.
Profit from recurring operations reached €5 715 million,
resulting in an operating margin of 19%. Group share of net profit
was €5 648 million.
Bernard Arnault, Chairman and CEO of LVMH, said: “The 2014
results confirm the capacity for LVMH to progress despite economic
and currency uncertainty. Revenue and net profit reached new record
levels. Commitment to excellence, a passion for quality and our
capacity to innovate underpin our growth momentum and are all
values epitomised by the Fondation Louis Vuitton and its emblematic
building inaugurated in October 2014. The year was also marked by
the arrival in the Group of Loro Piana, which saw a good
performance. LVMH reached an agreement with Hermès and disposed of
its stake in this company, in the form of a distribution to our
shareholders. In 2014, all our Maisons demonstrated outstanding
flexibility. By adapting their strategies to global changes and by
continuing to evolve, they have shown the creativity and
entrepreneurship that drive them forward. In an uncertain economic
environment, we can rely on the desirability of our brands and the
agility of our teams to further strengthen our leadership in the
world of high quality products.”
Key highlights from 2014 include:
- Good momentum in the United States and
continued growth in Europe
- A major increase in net profit
- Large negative exchange rate effect,
principally impacting Fashion & Leather Goods
- Wines & Spirits’ performance
penalized by the destocking by distributors in China
- The success of new products at Louis
Vuitton, where profitability remains at an exceptional level
- Continued investment in our fashion
brands
- Worldwide market share gains by
Christian Dior
- Excellent results from Bvlgari
- Strong progress at Sephora
- Free cash flow of €2.8 billion
- A gearing ratio of 21% as at the end of
December 2014
Euro millions
2013*
2014 % change
Revenue 29 016 30 638 + 6
% Profit from recurring operations 6 017
5 715 - 5 % Group share of net profit
3 436 5 648 + 64 % Free cash
flow** 3 057 2 832 - 7 %
* Restated to reflect the impact of IFRS 10 and 11 on
consolidation** Before available for sale financial assets and
investments, transactions relating to equity and financing
activities
Revenue by business group:
Euro millions
2013*
2014
% change2014/2013
Reported Organic** Wines &
Spirits 4 173 3 973
- 5 % - 3 % Fashion & Leather Goods
9 883 10 828
+ 10 % + 3 % Perfumes & Cosmetics
3 717 3 916 + 5 %
+ 7 % Watches & Jewelry 2 697
2 782 + 3 %
+ 4 % Selective Retailing 8 903
9 534 + 7 % + 8 % Other
activities and eliminations (357 ) (395
) - - Total LVMH
29 016 30 638
+ 6 % + 5 %
* Restated to reflect the impact of IFRS 10 and 11 on
consolidation** With comparable structure and exchange rates. The
structural impact is +3% and the exchange rate impact is -2% .
Profit from recurring operations by business
group:
Euro millions 2013*
2014 % change Wines &
Spirits 1 367 1 147
- 16 % Fashion & Leather Goods 3
135 3 189 + 2 % Perfumes
& Cosmetics 414 415
0 % Watches & Jewelry 367
283 - 23 % Selective Retailing
908 882 - 3
% Other activities and eliminations (174 )
(201 ) - Total LVMH
6
017 5 715 -
5 %
* Restated to reflect the impact of IFRS 10 and 11 on
consolidation
Wines & Spirits: destocking by distributors in China and
growth in the United States
The Wines & Spirits business group recorded a
decrease in organic revenue of 3% in 2014. Profit from recurring
operations reached €1 147 million. This situation is essentially
explained by the evolution of cognac in China linked to the
continued destocking by distributors. Against this background,
Hennessy leveraged its extensive portfolio and global presence, in
particular in the United States, where its growth remains strong.
Other spirits, Glenmorangie and Belvedere continue their
development. The champagne business performed well, driven in
particular by its prestige vintages. The American and Asian markets
benefited from strong demand.
Fashion & Leather Goods: major success of new products at
Louis Vuitton and successful investments in other brands
The Fashion & Leather Goods business group recorded
organic revenue growth of 3% in 2014. Profit from recurring
operations reached €3 189 million. For Louis Vuitton, 2014 was
characterised by strong creative momentum, dominated by the
enthusiastic reception of Nicolas Ghesquière’s first runway shows
and of the new products. The celebration of the Monogram canvas as
revisited by six leading designers and the inauguration of the
Avenue Montaigne flagship store in Paris are among the highlights
of the last quarter. 2014 marks the first year of Loro Piana’s
integration into the business group. Fendi experienced strong
growth driven by the success of its iconic lines. Celine continued
its remarkable performance. Other fashion brands such as Givenchy,
Kenzo and Berluti experienced accelerated growth while Donna Karan
and Marc Jacobs are in a redeployment phase.
Perfumes & Cosmetics: market share gains and remarkable
vitality of iconic products
The Perfumes & Cosmetics business group significantly
outperformed the market with organic revenue growth of 7%. Profit
from recurring operations amounted to €415 million. The business
group’s momentum was boosted by continuous innovation and sustained
investments. Iconic perfumes of Christian Dior, J’adore, Miss Dior
and Dior Homme continued to demonstrate their exceptional appeal.
The make-up segment also contributed to the good performance of the
Maison, notably thanks to Dior Addict Fluid Stick. Guerlain
benefited from the successful launch of its new fragrance L’Homme
Idéal and the success of its high-end skincare range Abeille
Royale. Benefit confirmed its strong global momentum and is ranked
as the leading make-up brand in the UK. Fresh and Make Up For Ever
continued to strengthen their positions.
Watches & Jewelry: strengthened positioning of jewelry
and cautious purchasing behaviour of multi-brand watch
retailers
The Watches & Jewelry business group recorded organic
revenue growth of 4%. Profit from recurring operations reached €283
million. While jewelry revenue showed remarkable momentum, watches
were penalized by the cautious purchasing behaviour of multi-brand
retailers in an uncertain economic environment. Bvlgari recorded
strong growth driven by the success of its iconic lines and
enhanced its watch collections with its new Lvcea watch for women.
TAG Heuer refocused on its core offering, adapting its organization
accordingly. While maintaining tight control, the Maisons continued
to selectively invest in their distribution network and production
capacity.
Selective Retailing: strong growth at Sephora, DFS’s progress
impacted by currency and geopolitical developments
The Selective Retailing business group recorded organic
revenue growth of 8%. Profit from recurring operations reached €882
million in 2014. Sephora had an exceptional year and continued to
gain market share. Performance was excellent especially in North
America, the Middle East and Asia. Online sales grew significantly,
supported by innovative mobile features. The store network
expansion continued: the company established a new presence in
Indonesia and Australia while several flagship stores, such as the
Champs-Elysées and Dubai Mall, have been renovated. New brands
enhanced the product offering, bringing a diversity that never
ceases to keep Sephora ahead in beauty innovation.
Faced with a complex situation in Asia, particularly relating to
currency and geopolitical developments, DFS continued to focus on
optimizing its offer and deploying its loyalty program. Its
profitability was equally impacted by the expansion and renovation
of several airport concessions.
Confidence for 2015
Despite a climate of economic, currency and geopolitical
uncertainties, LVMH is well-equipped to continue its growth
momentum across all business groups in 2015. The Group will
maintain a strategy focused on developing its brands by continuing
to build on strong innovation and a constant quest for quality in
their products and their distribution.
Driven by the agility of its teams, the balance of its different
businesses and geographic diversity, LVMH enters 2015 with
confidence and has, once again, set an objective of increasing its
global leadership position in luxury goods.
Dividend increase of 3%
At the Annual Shareholders’ Meeting on April 16, 2015, LVMH will
propose a dividend of €3.20 per share, an increase of 3%. An
interim dividend of €1.25 per share was paid on December 4 of last
year. The balance of €1.95 per share will be paid on April 23,
2015.
The LVMH Board met on 3 February 2015 to approve the financial
statements for 2014.Audit procedures have been carried out and the
audit report is being issued.Regulated information related to this
press release, the presentation of annual results and the report
“Financial Documents” are available at www.lvmh.fr.
APPENDIX
Revenue by business group and by quarter
2014
(Euro millions)
Wines &Spirits
Fashion &Leather Goods
Perfumes &Cosmetics
Watches &Jewelry
SelectiveRetailing
Other ActivitiesandEliminations
Total First quarter 888 2
639 941 607 2 222
(91)
7 206 Second quarter 789 2 391 898
659 2 160 (94)
6 803 Third quarter 948 2 647 961 706 2 234
(108)
7 388 Fourth quarter 1 348 3 151 1 116 810 2 918 (102)
9 241 Total revenue 3 973
10 828 3 916 2 782
9 534 (395)
30 638
2013 restated*
(Euro millions)
Wines &Spirits
Fashion &Leather Goods
Perfumes &Cosmetics
Watches &Jewelry
SelectiveRetailing
Other ActivitiesandEliminations
Total First quarter 967 2
383 932 608 2 113
(90)
6 913 Second quarter 828 2 328 872
667 2 085 (61)
6 719 Third quarter 1 032 2 428 879 655 2 093
(97)
6 990 Fourth quarter 1 346 2 744 1 034 767 2 612 (109)
8 394 Total revenue 4 173
9 883 3 717 2 697
8 903 (357)
29 016
* Restated to reflect the impact of IFRS 10 and 11 on
consolidation
2013
(Euro millions)
Wines &Spirits
Fashion &Leather Goods
Perfumes &Cosmetics
Watches &Jewelry
SelectiveRetailing
Other ActivitiesandEliminations
Total First quarter 979 2
383 932 624 2 122
(93)
6 947 Second quarter 829 2 328 872
686 2 093 (60)
6 748 Third quarter 1 032 2 428 879 677 2 101
(97)
7 020 Fourth quarter 1 347 2 743
1 034 797 2 622
(109)
8 434 Total revenue
4 187 9 882 3 717
2 784 8 938
(359) 29 149
LVMH
LVMH Moët Hennessy Louis Vuitton is represented in Wines and
Spirits by a portfolio of brands that includes Moët & Chandon,
Dom Pérignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier,
Château d’Yquem, Domaine du Clos des Lambrays, Château Cheval
Blanc, Hennessy, Glenmorangie, Ardbeg, Wen Jun, Belvedere, Chandon,
Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Cape Mentelle,
Newton et Numanthia. Its Fashion and Leather Goods division
includes Louis Vuitton, Céline, Loewe, Kenzo, Givenchy, Thomas
Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti,
Nicholas Kirkwood and Loro Piana. LVMH is present in the Perfumes
and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums
Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising
cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di
Parma and Fresh). LVMH is also active in selective retailing as
well as in other activities through DFS, Sephora, Le Bon Marché, la
Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division
comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred,
Hublot and De Beers Diamond Jewellers Ltd, a joint venture created
with the world’s leading diamond group.
"Certain information included in this release is forward looking
and is subject to important risks and uncertainties and factors
beyond our control or ability to predict, that could cause actual
results to differ materially from those anticipated, projected or
implied. It only reflects our views as of the date of this
presentation. No undue reliance should therefore be based on any
such information, it being also agreed that we undertake no
commitment to amend or update it after the date hereof.”
Analysts and investors:Chris HollisLVMH+ 33
1.4413.2122orMedia:France:Michel Calzaroni/Olivier
Labesse/Sonia Fellmann/Hugues SchmittDGM Conseil+ 33
1.4070.1189orUK:Hugh Morrison+ 44.773.965 5492orItaly:Michele
Calcaterra/Matteo SteinbachSEC and Partners+39 02
6249991orUS:James Fingeroth/Molly Morse/Anntal SilverKekst &
Company+1 212.521.4800
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