TOLEDO, Ohio, Feb. 24, 2014 /PRNewswire-iReach/ -- Inspired
Silver has developed an outstanding reputation among consumers by
offering a wide variety of stylish yet affordable jewelry. While
demand continues to rise for sterling silver jewelry, the company
has announced that it will continue to meet the demand of consumers
without raising the prices of their products. The company also
announced that its line of sterling silver jewelry will continue to
be expanded.
(Photo:
http://photos.prnewswire.com/prnh/20140224/MN68358)
Many companies would see an increase in consumer demand as an
opportunity to raise prices. Inspired Silver is fairly unique in
this regard, as they see an increase in consumer demand as a reason
to offer a wider variety of products rather than simply making the
products currently available more expensive. In this way, the
company is able to maintain its profitability without passing any
costs onto the consumer.
"We see this as a win-win scenario," said a representative with
Inspired Silver. "Our customers will see a broader selection of
sterling silver jewelry options and we will increase our
profitability. It does not make sense to us to raise the prices our
customers pay simply because the demand is up. We would rather see
them continue to enjoy the affordable options that we have
provided."
This business model is as interesting as it is unique. Few
companies would pass up an opportunity to increase profitability,
even at the cost of the consumer. It has become apparent that
Inspired Silver is not like other companies, as they clearly value
their customers' loyalty and take great strides to maintain that
loyalty.
"We try to always act with the best interest of our customers in
mind," said the representative. "When companies focus their
attention anywhere else, they lose sight of what is most important
to any business, and we do not want to see that happen."
The company's website, InspiredSilver.com, enjoys consistent
traffic throughout the year and is well-regarded for its ease of
use. It is easy to search for jewelry by using any number of
filters, including the price range, jewelry type, jewelry style or
the collection the jewelry is a part of. The search function can
also be customized to meet the needs of the customer.
"We have tried to make everything consumer-friendly," said the
representative. "The website, our prices and the variety of jewelry
that we offer are all a part of taking care of our customers."
Media Contact: Brandon
Hopkins, AfterHim Media LLC, 559-871-1613,
brandonchopkins@gmail.com
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SOURCE Inspired Silver