Konami Digital Entertainment and 24 Hour Fitness Join Forces to Bring the Health Benefits of Dance Dance Revolution(R) to People
October 12 2005 - 6:00AM
Business Wire
DDR Extreme 2(TM) and DDR Ultramix 3(R) Bundle Packs to Include
Coupon for 30 Day Free Trial at All Participating 24 Hour Fitness
Locations Konami Digital Entertainment - America, a division of
Konami Digital Entertainment, Inc., today announced a promotional
partnership with 24 Hour Fitness that will help kids and adults
nationwide get in shape, while having fun. As part of the
promotion, 24 Hour Fitness will add the excitement of Dance Dance
Revolution(R) to their Kids' Clubs. Additionally, Konami will
package a coupon for a 30 day pass to any participating 24 Hour
Fitness within its bundle packs of Dance Dance Revolution EXTREME
2(TM) for the PlayStation(R)2 computer entertainment system and
Dance Dance Revolution Ultramix(R) 3 for the Xbox(R) video game and
entertainment system from Microsoft. The coupon will initially
appear with the launch of DDR EXTREME 2(TM) at the end of September
and will be valid through the end of March 2006. The Xbox version
hits stores in November, offering gamers a second chance to tryout
a 30 day membership at a 24 Hour Fitness facility. "Bringing the
health and fitness benefits of DDR to 24 Hour Fitness is an
unbeatable combination in helping kids and adults stay in shape
while having fun," said Clara Gilbert, Director of Business
Partnerships at Konami Digital Entertainment - America. "By placing
DDR in 24 Hour Fitness locations we strive to help kids and adults
achieve their fitness goals in an unintimidating and fun way."
Since first introduced to North American video game consoles in
2001, Dance Dance Revolution(R) has sold over three million units
across all platforms. DDR has created a fitness phenomenon that has
received a tremendous amount of recognition for helping people of
all ages lose weight and achieve better health. Each version of the
game has a Workout Mode that allows users to track calories burned
and monitor their own fitness regiment. DDR has truly created a new
trend in gaming that takes players off of the couch and away from
the joystick. DDR has recently been introduced into the physical
fitness curriculum in multiple school districts throughout the
United States. Additionally, DDR is a valuable tool used in
numerous research studies on fighting childhood obesity. 24 Hour
Fitness will utilize DDR at new club grand openings and will
promote DDR and its workout benefits to all employees and members.
With this partnership, 24 Hour Fitness and Konami are bringing a
new and exciting way for individuals to lose weight and stay in
shape. DDR has made a huge splash in personal fitness at home and
now it's going to expose even more individuals to its health
benefits at 24 Hour Fitness locations across the nation. About
Dance Dance Revolution The original arcade game made its debut in
Japan in October 1998 and quickly became the number-one gaming
craze in the country. The first game console version of the game
was released in Japan in April 1999 for the PlayStation(R) game
console and sold more than 3 million units cumulatively. DDR hit
the U.S. arcades that next year, and in March 2001, Konami
introduced Dance Dance Revolution(R) for the PlayStation game
console, which developed a massive fan base. Subsequent releases in
the U.S. include Dance Dance Revolution Disney Mix and Dance Dance
Revolution KONAMIX(R), released for the PlayStation game console,
DDRMAX Dance Dance Revolution(R), DDRMAX2 Dance Dance Revolution
and Dance Dance Revolution EXTREME(TM) released for the PlayStation
2, and Dance Dance Revolution ULTRAMIX(R) and Dance Dance
Revolution ULTRAMIX(R) 2, released for the Xbox. In January 2005,
cumulative worldwide sales of the Dance Dance Revolution(R) series
had exceeded 7.5 million units. For more information, please visit:
http://www.konami.com/gs. About Konami Corporation Konami
Corporation is a leading developer, publisher and manufacturer of
electronic entertainment properties, specializing in the home video
game market. Konami Corporation's action and adventure titles
include the popular franchises Metal Gear Solid(R), Silent Hill(R)
and Castlevania(R), among other top sellers. The latest information
about Konami can be found on the Web at www.konami.com. Konami
Corporation is a publicly traded company based in Tokyo, Japan with
subsidiary offices, Konami Digital Entertainment, Inc. in the US
and Konami of Europe in Frankfurt, Germany. Konami Corporation, the
parent company of Konami Digital Entertainment, Inc. is traded in
the United States on the New York Stock Exchange under the ticker
symbol KNM. Details of the products published by Konami Digital
Entertainment - America can be found at www.konami.com/gs. About 24
Hour Fitness Headquartered in San Ramon, Calif., 24 Hour Fitness,
an innovative leader in the health and fitness industry, serves
more than 3 million members in over 330 clubs across 16 different
states and four countries in Asia. Founded in 1983 as a one-club
operation by Chairman and CEO Mark S. Mastrov, 24 Hour Fitness
pioneered the concept of making fitness accessible, affordable and
a way of life for everyone. Supporting the communities it serves,
24 Hour Fitness sponsors many charitable events and organizations
including the 2004 - 2008 U.S. Olympic Teams, American Cancer
Society and the Magic Johnson, Andre Agassi and Lance Armstrong
Foundations. Please call 1-800-204-2400 or visit
www.24HourFitness.com for more information and to find the location
nearest you. "KONAMI", "BEMANI", "Dance Dance Revolution" and
"Dance Dance Revolution ULTRAMIX" are registered trademarks of
KONAMI CORPORATION. "Dance Dance Revolution EXTREME" is a trademark
of KONAMI CORPORATION. (C)1998 2005 KONAMI. Developed &
Published by Konami Digital Entertainment, Inc. under license from
Konami Corporation. USP 6450888 "PlayStation" and the "PS" Family
logo are registered trademarks of Sony Computer Entertainment Inc.
Microsoft and Xbox are either registered trademarks or trademarks
of Microsoft Corporation in the United States and/or other
countries and are used under license from Microsoft. All other
trademarks are the property of their respective owners. The ratings
icon is a registered trademark of the Entertainment Software
Association.