New Findings Spark 'What You Do Matters' Call to Action to Educate Women on Reducing Cancer Risks
October 09 2008 - 8:00AM
PR Newswire (US)
~ 2008 Olympic Champion Shawn Johnson Uses Participation in
National TV Show to Urge Women to Get the Facts, Share the
Feelings, and Look to the Future ~ BRIDGEWATER, N.J., Oct. 9
/PRNewswire-FirstCall/ -- "What You Do Matters" is a new call to
action for women urged by sanofi-aventis in conjunction with the
company's sponsorship of the television and multimedia program
Frosted Pink with a Twist. To address results of a recent survey
revealing a need for greater education about women's cancers, one
of the stars of Frosted Pink with a Twist, 2008 Olympic champion
and granddaughter of a breast cancer survivor, Shawn Johnson, urges
women of all ages that "What You Do Matters" - to look ahead to the
future by getting the facts about their cancer risk today. "This
cause means a lot to me and my family because when my grandma
battled breast cancer 11 years ago, I believe 'what we did
mattered' to help her get through it," said Shawn. "She and my
parents asked a million questions about the disease. I was six when
she came to live with us, and I did everything a little girl could
to help out. Now speaking out about 'What You Do Matters', I feel I
can make a difference by urging women of all ages to get the facts
on their personal cancer history, share their concerns with their
doctors and act now to prepare for the future." The six types of
cancers affecting primarily women are breast, ovarian, uterine,
cervical, vulva, and vaginal. In 2008, it is estimated that 260,950
women will be diagnosed, and an estimated 68,970 will die from one
of these cancers. Yet, a recent independent survey conducted by
Woman's Day magazine of 7,361 women readers found that too few
women have all the information they need about women's cancers.
Only one out of two women talked to their doctor about cancer
risks. Half of respondents wished they knew where to find credible
and reliable information about cancer, and just one fifth feel very
knowledgeable about risk factors for women's cancers. "What You Do
Matters" is an important call to action to inspire women to learn
more about their family history of cancer so they can be educated
about their risk of developing cancer," said Dr. Howard Burris,
Chief Medical Officer, Sarah Cannon Research Institute. "When women
are proactive and advocate for themselves, we know that with early
detection and improved treatment we can impact their chances for
survival. Also, when women have the facts and talk through
treatment options with their doctor, family and friends, they know
what to expect and go through treatment more easily." With its
sponsorship of Frosted Pink with a Twist, sanofi-aventis hopes to
help educate women about cancer detection, prevention, and
treatment options. "What You Do Matters" urges women, regardless of
age, to look to the future by getting the facts now.
"Sanofi-aventis is proud to be a presenting sponsor of Frosted Pink
with a Twist, a high-visibility initiative calling attention to
women's health 'Because Health Matters' - sanofi-aventis'
commitment," said Tim Rothwell, Chairman, sanofi-aventis Group U.S.
Pharmaceutical Activities. From our innovative research strategy,
to our diverse portfolio of therapies, to our support of patient
education programs such as Frosted Pink with a Twist, we are
committed to making a difference in the lives of cancer patients
and their families, and to targeting cancer by attacking it on all
fronts." As part of the company's commitment to arm patients with
information, sanofi-aventis has developed an educational Website,
http://www.cancerinfo.net/. The site is a patient resource center
where women can download educational materials and link to sites of
leading cancer organizations to learn more about helping to reduce
their risk for cancer. For more information about Frosted Pink with
a Twist and women's cancer risk, please visit
http://www.cancerinfo.net/, or the campaign Web site at
http://www.frostedpink.org/. For details on the Woman's Day survey,
visit womansday.com. About Frosted Pink with a Twist Frosted Pink
with a Twist is a dynamic television special that joins members of
the 2008 US Olympic Gymnastics team with Grammy-Award winning music
talent to raise awareness of cancers primarily affecting women.
Through the combination of music and sport, Frosted Pink with a
Twist offers a unique format to provide cancer education, encourage
dialogue, celebrate survivorship and empower women to become
advocates for their health. Hosted by Olympic Champion Mary Lou
Retton, the show will highlight the current All-Around Women's
Gymnastics Champion, Shawn Johnson, as well other stars of Men's
and Women's US Olympic Gymnastics teams. Paired with our champion
gymnasts will be icons of song, making for a historical event of
sports, entertainment, and health awareness. Frosted Pink with a
Twist will air nationally on ABC from 4:00PM - 6:00PM (ET) on
Sunday October 12, 2008. About the Woman's Day Survey The Woman's
Day magazine survey was conducted independently by Woman's Day, a
media partner of Frosted Pink with a Twist. Between Aug. 11 - 22,
7,361 women took the survey online on the womansday.com Web site.
About sanofi-aventis Sanofi-aventis, a leading global
pharmaceutical company, discovers, develops and distributes
therapeutic solutions to improve the lives of everyone.
Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York
(NYSE:SNY). US.DOC.08.08.020 Media Contacts: Stephanie Stamatakou
Amber McCracken sanofi-aventis Ruder Finn (908) 981-6127 (202)
974-5009 DATASOURCE: sanofi-aventis CONTACT: Stephanie Stamatakou,
sanofi-aventis, +1-908-981-6127, ; or Amber McCracken, Ruder Finn,
+1-202-974-5009, Web Site: http://womansday.com/
http://www.cancerinfo.net/ http://www.frostedpink.org/
http://www.sanofi-aventis.com/ http://www.sanofi-aventis.us/
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