LOS ANGELES, Nov. 20, 2017 /PRNewswire/ -- Photography is at
the heart of our visual worldwide culture. So why are the major
online fine art sites, as well as the international photography
fairs and galleries, so over populated with 20 to 50 year-old
images that may be collectible, but are no longer truly
contemporary.
More than any other slice of our global population, the upwardly
mobile millennials have become an intriguing force behind how we
are discovering and purchasing fine art images online. This means
that the traditional gatekeepers standing guard over what is
selling will have to keep up with how this new world of players are
influencing the photography art market.
After White's online gallery owner, Linda Sparrow, dubs what's next as the
relevant era of fine art imagery. "Today's buyers want to
fill their space with an energy that is personal and
empowers them every time they walk into the room. And particularly
with the advantage of large scale prints, relevant fine art
photography has the impressive ability to stop you in your
tracks."
Sparrow added, "Searching for relevance in a sea of irrelevance
can be a daunting experience, and by acknowledging that we are in a
new era of relevant fine art photography, we are allowing
evocative new work to emerge without dragging the past 50 years
along with it."
Although technology has allowed our global culture to become
inundated with images, fine art photography will always be about a
standard of expertise and artistic creativity that can not be
overwhelmed by the prevalent use and sharing of images. This is
because fine art photography has everything to do with what the
photographer sees, and not what the camera sees.
So what exactly is the criteria for defining an image as
belonging to the new relevant era?
- First, the buyer feels a personal connection with an
image that empowers one's sense of self or future.
- Second, it is being able to see the skillfully
accomplished artistic vision of the photographer in the image.
- Third, the image represents the work of a photographer
who is capturing or creating a vision that reflects life and art as
we experience it today—and in this way, what the photographer is
doing out there in the world also becomes a part of the image's
story.
View examples of After White's relevant era, museum-quality
limited editions, with options for customized and commissioned
pieces.
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SOURCE After White Gallery
