Shanda and China Hewlett Packard Forge Strategic Partnership
April 18 2006 - 9:30AM
PR Newswire (US)
Agreement Will Bundle HP's Digital Home Products With Shanda EZ
Pods SHANGHAI, China, April 18 /Xinhua-PRNewswire/ -- Shanda
Interactive Entertainment Limited (NASDAQ:SNDA), one of the leading
interactive entertainment media companies in China, today announced
a strategic partnership with China Hewlett-Packard, or China HP, a
subsidiary of Hewlett-Packard Company, or HP, one of the world's
leading information technology companies. Pursuant to a memorandum
of understanding, the two companies will work closely together,
leveraging their resources in the respective fields to take
advantage of rich interactive entertainment content offerings on
Shanda's EZ platform and HP's expertise in information technology
infrastructure solutions tailored for home entertainment. As an
important part of this strategic partnership, China HP will bundle
its digital home products with EZ Pods. In addition, the two
companies will explore opportunities for promotional campaigns as
well as cross-marketing. EZ Pod is the proprietary product that is
designed and developed by Shanda. It includes EZ Center software
and a remote control that together upgrade a standard PC platform
to an interactive entertainment platform, offering a diversified
portfolio of internet content that includes literature, music,
movies, radio, finance, e-commerce, travel, news and education
programs. 'As the pioneer of innovative technologies for more than
65 years, HP is dedicated to the development and production of a
complete information technology infrastructure solution
specifically tailored for digital entertainment,' commented
Cheng-Yaw Sun, President of China HP. 'We look forward to working
with Shanda in bringing a more enjoyable digital entertainment
experience to HP users, while also promoting the digital living
concept across China.' "Shanda has built a comprehensive
interactive entertainment solution suitable for Chinese home users
and established broad scope collaborative partnerships with content
providers and strategic partners," commented Tianqiao Chen, CEO of
Shanda. "We believe the cooperation with world-leading information
technology company, Hewlett-Packard, signifies another important
milestone in the continued execution of our home strategy." Safe
Harbor Statement This announcement contains forward-looking
statements that are based on current expectations, assumptions,
estimates and projections about the companies and the industry. All
statements other than statements of historical fact in this
announcement are forward-looking statements, including but not
limited to the statement that China HP will bundle its digital home
products with EZ Pods and statements regarding the future
promotion, marketing, distribution and development cooperation
between Shanda and China HP. These forward-looking statements
involve various risks and uncertainties. Although the companies
believe that their expectations expressed in these forward-looking
statements are reasonable, they cannot assure you that their
expectations will turn out to be correct. Important risks and
uncertainties could cause actual results to be materially different
from expectations include but not limited to the risk that Shanda
and China HP fail to enter into definitive agreements regarding the
proposed cooperation or the proposed cooperation is otherwise not
successfully executed and the risks set forth in Shanda's filings
with the U.S. Securities and Exchanges Commission, including
Shanda's annual report on Form 20-F. About HP HP is a technology
solutions provider to consumers, businesses and institutions
globally. The company's offerings span IT infrastructure, global
services, business and home computing, and imaging and printing.
For the four fiscal quarters ended Jan. 31, 2006, HP revenue
totaled $87.9 billion. More information about HP
(NYSE:HPQNASDAQ:HPQ) is available at http://www.hp.com/ . About
Shanda Interactive Entertainment Limited Shanda Interactive
Entertainment Limited (NASDAQ:SNDA) is a leading interactive
entertainment media company in China. Shanda offers a portfolio of
diversified entertainment content including some of the most
popular massively multi-player and casual online games in China,
along with online chess and board games, a network PC game platform
and a variety of cartoons, literary and music content. Shanda's
interactive entertainment platform attracts a large and loyal user
base. Each user can interact with thousands of others and enjoy the
interactive entertainment content that Shanda provides. Interaction
enriches your life. For more information about Shanda, please visit
http://www.snda.com/ . DATASOURCE: Shanda Interactive Entertainment
Limited CONTACT: Frank Liang, Associate Director of Investor
Relations of Shanda Interactive Entertainment Limited,
+86-21-5050-4740, or ; or Todd St.Onge (investors), , or Nancy
Zakhary (media), , both of Brainerd Communicators, Inc.,
+1-212-986-6667, for Shanda Web Site: http://www.snda.com/
http://www.hp.com/
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