D.A. Davidson & Co. has served as exclusive financial advisor to Ju-Ju-Be International, a leading provider of premium diaper bags, backpacks and accessories, in securing a growth investment from Bregal Partners, a leading middle-market private equity firm. The investment was made in partnership with the Company’s founders, Joe Croft and Kristin Hunziker, who remain significant shareholders in the business.

The investment in Ju-Ju-Be allows Bregal the opportunity to partner with one of the hottest, fastest growing brands in the infant and juvenile category. Together, Ju-Ju-Be and Bregal will continue to build on core categories, explore new product opportunities and offer high quality products that are both functional and fashionable for parents.

“Joe, Kristin and the rest of the Ju-Ju-Be team have built one of the few truly aspirational brands in the infant and juvenile category,” said Joe Schimmelpfennig, managing director at D.A. Davidson. “Having worked with many other brands in the category, we can truly say we’ve never seen anything like the passion and loyalty they’ve built among their Pink Lady community. We’re incredibly pleased to have advised Ju-Ju-Be in this stage of their growth and look forward to the company’s continued success in partnership with Bregal.”

The transaction team was led by Joe Schimmelpfennig and Dan Friedman who also led the D.A. Davidson team that recently advised Sassy on its sale to Crown Crafts. Both transactions demonstrate D.A. Davidson’s deep understanding of the infant and juvenile products category and longstanding relationships with the leading companies in the industry.

“D.A. Davidson played a key role in ensuring the success of this transaction,” said Joe Croft. “The Davidson team was by our side throughout the process and we’re looking forward to finding opportunities to work with them in the future.”

The transaction represents another successful closing for D.A. Davidson’s investment banking group. Since the start of 2015, members of D.A. Davidson’s Consumer investment banking team have advised on 35 completed transactions.

D.A. Davidson & Co.’s investment banking division is a leading full-service investment bank that offers comprehensive financial advisory and capital markets expertise. The group has extensive transaction experience serving middle market clients worldwide across five industry verticals: consumer, diversified industrials, financial institutions, real estate and technology.

About D.A. Davidson Companies

D.A. Davidson Companies is an employee-owned financial services firm offering a range of financial services and advice to individuals, corporations, institutions and municipalities nationwide. Founded in 1935 and headquartered in Montana, with corporate offices in Denver, Los Angeles, Portland and Seattle, the company has more than 1,340 employees and offices in 26 states.

Subsidiaries include: D.A. Davidson & Co., the largest full-service investment firm headquartered in the Northwest, providing wealth management, investment banking, equity and fixed income capital markets services and advice; Davidson Investment Advisors, a professional asset management firm; D.A. Davidson Trust Company, a trust and wealth management company; and Davidson Fixed Income Management, a registered investment adviser providing fixed income portfolio and advisory services.

For more information, visit www.dadavidson.com or Twitter: @DADavidsonCo.

Prosek for D.A. DavidsonEmily Roy, 212-279-3115 ext. 232eroy@prosek.comorD.A. DavidsonJacquie BurchardOffice: 406-791-7465Cell: 406-868-1392jburchard@dadco.com