TYSONS CORNER, Va.,
April 13, 2012 /PRNewswire/ --
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide
provider of business intelligence (BI) software, today announced
"Experiences of a Lifetime" dream-vacation contests for users of
Emma™, its free, friendly classifieds marketplace app linked to
Facebook.
In addition to making its users feel safer and more confident
during classifieds marketplace interactions, Emma is making its
users' dreams come true. In the months ahead, Emma will be sending
select Emma network users to unforgettable destinations abroad,
including the Cannes Film Festival. Emma users can enter to
win Experiences of a Lifetime trips by logging into Emma.com and
submitting a free bid on any of the Experiences of a Lifetime
listings.
There are currently six Experiences of a Lifetime listings that
Emma users are able to win, with additional listings to be added at
a later date. Starting in May, Emma will send Experiences of
a Lifetime winners and a guest on the following trips:
- Cannes Film Festival. In May, an Emma winner will win a Red
Carpet experience, mingle with celebrities, attend VIP parties, and
enjoy a luxury yacht getaway in the French Riviera.
- amfAR. In May, an Emma winner will attend an exclusive,
star-studded black tie gala benefiting AIDS research, held during
the Cannes Film Festival.
- Monaco Grand Prix. In May, an Emma winner will watch their
favorite drivers trackside by day and then dine on a luxury yacht
by night.
- Summer Escape in Amsterdam. In July, an Emma winner will
boat through Amsterdam's historic
canals, see the great works of Van Gogh, and take in the old world
charm of windmills and the Keukenhof gardens.
- Spectacular St. Barts Vacation. In December, an Emma
winner will experience the dream island of St. Barts, explore the
fabulous beaches and nightlife, and cruise the island's magical
reefs aboard a luxury yacht.
- Honeymoon in Vegas. In January
2013, an Emma winner will hop aboard a helicopter for a tour
of the Red Rock Canyon, catch a Cirque du Soleil performance, and
experience true romance with a Wynn Las Vegas honeymoon suite
stay.
Winners will be chosen based on their interests relevant to
specific listings, which are reflected in their Facebook profiles
and revealed through Emma. For example, the Monaco Grand Prix
winner will be chosen based on Facebook "Likes," interests, and
photos relevant to the Monaco Grand Prix (i.e. being the biggest
Formula 1 fan or showing the greatest interest in traveling and
meeting new people). The most passionate fans will be selected to
live out their dream escape. To see details about the "Experiences
of a Lifetime" giveaways, visit
http://www.emma.com/about/experience.
The first 2012 Experiences of a Lifetime giveaway, held in
February, selected fans of Elton
John and the Oscars and sent them to the annual Academy
Awards viewing party benefiting the Elton John AIDS foundation. A
second February contest discovered aspiring actors and sent them to
an exclusive Oscar After-Party in Los
Angeles with Hollywood
"A-listers." To view the winners' Oscars experience, visit
http://www.youtube.com/watch?feature=player_embedded&v=weha6HPok_g.
Emma goes beyond the traditional "classifieds" concept of buying
and selling products and services. It provides a secure, targeted
marketplace for social interactions and gives users peace of mind
in knowing who they are dealing with. Emma extends users' Facebook
social worlds to a broader classifieds marketplace, helping them
find not only people with the right interests, availability and
location, but also people in whom they can place more trust.
MicroStrategy launched Emma in September
2011 for the iPhone, and subsequently released a web version
in December 2011 and an Android
version in January 2012.
"Emma is the friendly marketplace to seek a date, look for a job
opportunity, sell stuff, buy services, hire the right person, or
find a roommate," said Michael J.
Saylor, chairman and CEO of MicroStrategy
Incorporated. "Emma lets you search for people to interact
with using Facebook profile information so you feel more confident
transacting with a broader community beyond your immediate Facebook
friend network."
For more details on each Experience of a Lifetime, and to
download and log into the free app, visit http://www.emma.com.
About MicroStrategy
Founded in 1989, MicroStrategy is a leading provider of
enterprise software platforms for business intelligence (BI),
mobile intelligence, and social intelligence applications.
MicroStrategy's BI platform enables leading organizations worldwide
to analyze the vast amounts of data stored across their enterprises
to make better business decisions. Companies choose
MicroStrategy BI for its ease-of-use, sophisticated analytics, and
superior data and user scalability. MicroStrategy's mobile
intelligence platform helps companies and organizations build,
deploy, and maintain mobile apps across a range of solutions by
embedding intelligence, transactions, and multimedia into
apps. MicroStrategy's social intelligence platform includes a
number of applications that help enterprises harness the power of
social networks for marketing and e-commerce, as well as a suite of
free consumer friendly apps that use MicroStrategy's enterprise
technologies. The MicroStrategy Cloud offering combines
MicroStrategy and third-party software, hardware, and services to
enable rapid, cost-effective development of hosted BI, mobile, and
social applications. To learn more about MicroStrategy
(Nasdaq: MSTR), visit www.microstrategy.com and follow us on
Facebook (http://www.facebook.com/microstrategy) and Twitter
(http://www.twitter.com/microstrategy).
MicroStrategy, MicroStrategy Business Intelligence Platform,
MicroStrategy Cloud, MicroStrategy Mobile, Cloud Personal,
MicroStrategy Transaction Services, Wisdom, MicroStrategy Wisdom
and Emma are either trademarks or registered trademarks of
MicroStrategy Incorporated in the United
States and certain other countries. Other product and
company names mentioned herein may be the trademarks of their
respective owners.
MSTR-G
Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
wgetler@microstrategy.com
SOURCE MicroStrategy Incorporated