BRISBANE, Calif., March 16, 2017 /PRNewswire/ -- eBay
Advertising, a division of eBay Inc., today is announcing a shift
in its advertising strategy to focus on first-party data and
offerings that will help brands drive commerce on the core eBay
Marketplace. As part of this strategy, eBay Advertising is building
a direct ad sales team for the first time, focused on developing
commerce partnerships with global brands to reach buyers at every
stage of the shopping journey. The company is also announcing a
record 48% increase in the number of advertising customers acquired
in 2016. eBay Advertising is working with the world's largest auto,
consumer electronics, fashion, health & beauty and home &
garden brands.
"Today, shopping happens everywhere and no one understands that
better than eBay," said Bridget
Davies, VP of eBay Advertising. "The advertising business
has evolved over the years, and our relationships with our users
provide unique opportunities for brands to laser focus their
marketing efforts, and more effectively influence buyer behavior,
anywhere anytime. By forging more meaningful, direct relationships
with our partners, we'll help them accelerate the path from ad to
sale across all platforms."
Over the last year, eBay Advertising has focused on leveraging
rich data science and deep customer insights to offer brands the
most sophisticated ad solutions that drive sales lift, and increase
market share. Only eBay can offer closed loop data based on more
than 200 million hours of unique search, browsing and purchases
each month. This empowers brands to reach their ideal audience at
scale across all channels.
With eBay, brands have access to a massive sales channel of
$84 billion GMV1 and an
audience of more than 167 million active buyers. eBay Advertising
is providing an ad solution that enables brands to better influence
consumer awareness, consideration and sales of their products
across search, merchandising, and the entire purchase funnel. With
an audience that sits at the intersection of passion and intent,
and 81% of purchases being brand new and 87% at a fixed price,
there is a tremendous opportunity for new product sales. Unlike
other commerce platforms, eBay Advertising offers full data
transparency about advertisers' products on eBay's marketplace,
sharing these deep data insights for brands to leverage and execute
smarter campaigns.
Backed by proprietary data and insights, eBay Advertising
recently announced:
- New motors shopping data, revealing how technology is
influencing how consumers purchase cars and automotive
insurance
- A Seasonal Moments Guide, which profiles the major moments that
brands can take advantage of, such as Mother's Day or Halloween, to harness demand for new merchandise
and drive sales. In 2016, the market grew faster than expected due
to an increase in spending around seasonal events, such as the U.S.
presidential election and the Summer Olympics.
- New solutions for brands that deliver a custom experience,
provide invaluable consumer path-to-purchase insights, drive
velocity and give brands more control over the complete shopping
experience.
eBay Advertising is currently hiring in-house sales specialists
to grow the company's portfolio by vertical, as well as develop
long-term relationships with global brand partners. Interested
applicants can find out more information and apply here:
http://bit.ly/2nCSGL8
The eBay Advertising team will be at Shoptalk March 19-22 in Las
Vegas with a booth on the exhibition floor. Bridget Davies, VP of eBay Advertising, will
also be speaking on the panel, "Selling on Marketplaces," on
Wednesday, March 22 at 10:30 a.m.
For more information, please visit:
http://cc.ebay.com/whatsnew/
About eBay Advertising
eBay Advertising, a division
of eBay Inc. (Nasdaq: EBAY), helps brands understand and influence
the shopping journey of 167M active buyers worldwide. With 1B live
listings consisting of the most diverse selection of new, luxury,
rare and collectible items in the world, eBay offers unrivaled
insights into the shopper's motivation and intent. eBay Advertising
data tells a story about what fuels users' actions during each
stage of the shopping journey, from product research to purchase. A
powerful suite of tools combined with scientific shopping data
translates into actionable insights that help brands influence
their target market's path-to-purchase and achieve brand and sales
goals.
Media Contacts:
Cameron
Smead
Karbo Communications for eBay Advertising
415-255-6506
cameron@karbocom.com
Kim Lianthamani
415-255-6512
kim@karbocom.com
1 eBay 2016 data
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SOURCE eBay Advertising