Marchex Appoints Ziad Ismail as Chief Product Officer
April 20 2016 - 9:00AM
Business Wire
Marchex (NASDAQ:MCHX), a leading mobile advertising
analytics company, today announced the appointment of Ziad Ismail
as Chief Product Officer.
Ismail, who previously served as the Senior Vice President of
Product and Engineering at Marchex, will continue leading the
Product and Engineering organization and focus on building the most
powerful set of enterprise analytics tools that enable global
marketers and their agencies to deeply understand the
online-to-offline path to purchase and maximize advertising
returns.
Ismail joined Marchex in 2011 and has played a leading role in
shaping Marchex’s product strategy and helping to build a leading
engineering organization. He has accelerated innovation by
delivering industry-first enterprise analytics products that
meaningfully improve client ROI, including Marchex Search
Analytics, Marchex Display Analytics and Marchex Call DNA. Prior to
joining Marchex, Ismail held various leadership roles at Microsoft
from 2004 to 2011 in new product categories, helped launch the
company’s mobile search and mobile advertising efforts and oversaw
product planning for Windows Phone. Prior to Microsoft, Ismail was
the founder and CEO of several companies, including CitiKey, an
award-winning mobile local company started in 1997 in Stockholm,
Sweden. Ismail received his M.B.A. from Harvard Business School and
M.Sc in Computer Science from the Royal Institute of Technology in
Sweden.
"I’m amazed by Ziad’s passion for developing high-performing
teams and breakthrough products that bring visibility and
accountability to mobile media," said Marchex CEO Pete
Christothoulou. "He has incredible empathy for the challenges
marketers face as they transition to mobile-centric customer
acquisition initiatives. Ziad will continue to play a lead role as
Marchex expands its suite of enterprise analytics products, all of
which empower global marketers to meaningfully and efficiently grow
their business."
"I'm thrilled to expand my work with the amazing team at
Marchex," Ismail said. "We are on the front lines of a new era in
digital marketing analytics: measuring online-to-offline actions.
This is a giant and unsolved opportunity and we are committed to
becoming the platform of record for the largest global brands and
their agencies.”
About Marchex:
Marchex is a leading mobile advertising analytics company that
connects online behavior to real-world, offline actions. By linking
critical touchpoints in the customer journey, Marchex’s products
enable a 360-degree view of marketing effectiveness. Brands and
agencies utilize Marchex’s products to transform business
performance.
Please visit www.marchex.com, www.marchex.com/blog/ or
@marchex on Twitter (Twitter.com/Marchex),
where Marchex discloses material information from time to
time about the Company, its financial information, and its
business.
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version on businesswire.com: http://www.businesswire.com/news/home/20160420005284/en/
Media Inquiries:Marchex Corporate CommunicationsTrevor
Caldwell, 206-331-3434pr(at)marchex.com
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