PLANO, Texas, Jan. 23, 2015 /PRNewswire/ -- From warmer weather
to budding trees, the arrival of spring signals new beginnings—so
what better way to welcome the season than with a first-of-its-kind
snack from the Cheetos brand? Well, it's time to shake off
those winter blues as Cheetos -- one of the billion-dollar brands
from PepsiCo's Frito-Lay division -- turns a new leaf, introducing
Cheetos Sweetos, the first and only sweet Cheetos snack to
hit U.S. store shelves in the brand's 67-year history. Cheese not
included.
Created by the Cheetos development team, Cheetos Sweetos snacks
swap signature Cheetos cheese flavor for delicious, cinnamon-sugar
puffs. This sweet new offering takes the spring snacking experience
beyond chocolate bunnies and marshmallow candies, providing a fun
twist to traditional treats.
"Whether it's our Cheetos Bag of Bones Halloween-themed snack or first-of-its-kind
Cheetos Mix-Ups product, we're always looking for ways to add some
playful fun to the snack aisle," said Jeff
Klein, vice president of marketing, Frito-Lay. "So this year
– in true Cheetos fashion – we decided to turn spring snacking on
its head with the most unexpected treat in decades. Move over
chocolate bunny, there's a sweet new snack in town."
Beyond Cheetos Sweetos snacks, the Cheetos brand is putting its
playful – and mischievous – stamp on one of the most anticipated
spring holiday traditions – egg decorating. Available in early
March on Cheetos.com, the brand's new "Eggerator" allows consumers
to digitally decorate their own spring holiday eggs, all with an
unexpected Cheetos twist. Those who design and submit an egg will
be entered into a contest for a chance to win $10,000. For more information, please see the
official rules at www.Cheetos.com.
Cheetos Sweetos snacks will be available in retail stores
nationwide beginning mid-February for a limited time in 7-ounce
bags for a suggested retail price of $3.49.
To learn more about Cheetos Sweetos snacks, visit
www.facebook.com/Cheetos.
About Cheetos
Cheetos is one of the billion-dollar brands that makes up
Frito-Lay North America, the
$13 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by
visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a
day in more than 200 countries and territories around the world.
PepsiCo generated more than $66
billion in net revenue in 2013, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth in shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
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SOURCE PepsiCo