PURCHASE, N.Y., July 28, 2015 /PRNewswire/ -- Mountain
Dew® and Doritos®, the ultimate fuel for
gamers, are once again teaming up with Activision Publishing, Inc.
for the latest installment in Call of Duty®, Black Ops
III, which hits shelves worldwide on November 6. For the first time, the 'Fuel Up for
Battle' program will offer fans exclusive Double XP in the
highly-anticipated Call of Duty: Black Ops III Zombies mode,
'Shadows of Evil.'
The Zombies mode in Black Ops III features its own XP
progression system for fans – a first for the Call of
Duty® franchise – adding greater depth and more
re-playability to the Zombies gameplay that players have come to
expect. Starting in early October, fans in the U.S. can collect
codes from specially marked packages of DEW® and Doritos
products to redeem points and earn up to 30 minutes of exclusive
Zombies Double XP per day as well as the chance to win other great
prizes.
"DEW and Doritos are excited to take the 'Fuel Up for Battle'
program to a new level by giving gamers for the first time Double
XP in Zombies mode," said Greg
Lyons, vice president of marketing, Mountain Dew. "Gaming is
in our brand's DNA, and partnering with Doritos to bring one-of-a
kind gaming promotions and exclusive opportunities to our fans is
something we are very proud of."
"The DEW and Doritos 'Fuel Up for Battle' promotion is another
example of PepsiCo's strength in building integrated food and
beverage marketing campaigns," said Jeff
Klein, vice president of marketing, Frito-Lay. "We are
delighted to engage consumers with exclusive experiences through
our unmatched brands in combination with blockbuster video
games."
Mountain Dew is bringing back tried and true gamer-favorite –
Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game
Fuel Berry Lime – for a limited time only. Both products will hit
shelves in the U.S., starting October
5 and will also be available via online retailers all year
long.
Fans can also participate in the 'Fuel Up for Battle' promotion
by purchasing any 3.125 oz. specially marked bag of Doritos Nacho
Cheese, Doritos Cool Ranch, Doritos Spicy Nacho, Doritos Jacked
Ranch Dipped Hot Wings, Doritos Jacked 3D Jalapeno Pepperjack
flavored chips, or 3.75 oz. Doritos Dinamita Chile Limon flavored
chips, beginning October 5.
Following the launch on October 5,
fans can visit www.DewandDoritos.com for complete details and rules
of the 'Fuel Up For Battle' program.
Join the conversation at @mountaindew or @Doritos
#fuelupforbattle.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1
flavored carbonated soft drink in the U.S. With its one-of-a-kind
citrus taste, Mountain Dew exhilarates and quenches with every sip.
In addition to original Mountain Dew® and Diet Mountain Dew®, the
permanent DEW product line includes Mountain Dew Code Red®,
Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew
Voltage® and Mountain Dew White Out®. For more information, check
out www.mountaindew.com, www.facebook.com/mountaindew or follow on
twitter @mtn_dew.
About Doritos
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP)
global snack portfolio. To learn more about the Doritos brand,
visit its website at www.doritos.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated more than $66
billion in net revenue in 2014, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other trademarks and
trade names are the properties of their respective owners.
Media Contact
Jillian
Galasso
O: 914.253.3174
E: jillian.galasso@pepsico.com
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SOURCE PepsiCo