GREENWOOD VILLAGE, Colo.,
Oct. 17, 2016 /PRNewswire/
-- Red Robin Gourmet Burgers and Brews launches a national
brand campaign that celebrates the burger experience. With the
launch of the new campaign, Red Robin aims to position the burger
as a sharing and bonding opportunity and something everyone can
rally around. The campaign focuses on the joy of "burgering" and
the concept that burgers are more than just something people eat,
rather something people do, a verb and action. This bonding
experience among friends has been a part of American food culture
and is the focus of Red Robin's latest brand campaign.
The marketing campaign, designed by Red Robin's creative AOR,
KBS, is titled, "Let's Burger" and aims to set the brand apart from
others in the industry. The integrated campaign will come to life
through TV, digital video and social media, expanding appeal to
burger lovers of all ages. In addition to showcasing Red Robin's
signature burgers, it will reinforce the restaurant as a fun
environment welcoming to all guests.
"As the Gourmet Burger Authority, we are immersed in burger
culture every day and we offer our guests a craveable menu
featuring more than 24 burger variations," said Jonathan Muhtar, senior vice president and chief
marketing officer at Red Robin. "We are excited to debut our 'Let's
Burger' campaign and elevate Red Robin further as the Gourmet
Burger Authority. The Red Robin experience goes far beyond the
burger itself. It's about inviting people to let go, lean in, and
take their time enjoying the things that make Red Robin
unique."
"The campaign gives Red Robin an ownable voice that opens the
door for conversation and participation — and changes the burger
from something you eat, into something you do," said KBS
Creative Director/Copywriter Deb Maltzman. Angela Denise, KBS Creative Director/Art
Director, added, "We want to surprise people with everything we put
out there, and keep them wondering, 'What's Red Robin going to do
next?'"
The campaign will include TV and digital video, including a :30
launch video and a :15 spot dedicated to Red Robin's Tavern menu.
Additionally, Red Robin is partnering with satirical newspaper,
The Onion to launch its new website, The Onion Ring,
a hilarious take on the American burger culture. The new campaign
will feature branded social content that will run across Facebook,
Instagram, Twitter, and YouTube. Snapchat Geofilters will be
available at all Red Robin locations nationwide.
To view the :30 creative spot for "Let's Burger," visit
https://youtu.be/b3er78sXtw4 as well as the still photos accessible
here. Additional photos available upon request.
For more information on Red Robin, please visit
http://www.redrobin.com/.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a
casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International,
Inc., and under the trade name, Red Robin Gourmet Burgers and
Brews, is the Gourmet Burger Authority™, famous for
serving more than two dozen craveable, high-quality burgers with
Bottomless Steak Fries® in a fun environment
welcoming to guests of all ages. Whether a family dining with
kids, adults grabbing a drink at the bar or teens enjoying a meal,
Red Robin offers an unparalleled experience for its guests. In
addition to its many burger offerings, Red Robin serves a wide
variety of salads, soups, appetizers, entrees, desserts and
signature beverages. Red Robin offers a variety of options
behind the bar, including its extensive selection of local and
regional beers, and innovative adult beer shakes and cocktails,
earning the restaurant a VIBE Vista Award for Best Beer
Program in a Multi-Unit Chain Restaurant. There are more than
540 Red Robin restaurants across the
United States and Canada,
including Red Robin Burger Works® locations and
those operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin
on Facebook, Instagram and Twitter.
About KBS
KBS is a global agency that helps companies
modernize to thrive in a tech-infused culture. With creative
courage and critical capabilities, we're able to solve today's
toughest marketing challenges through our specialisms including:
advertising, social, content, CRM, creative technology, media
planning and buying. Our global network includes offices in
New York, Los Angeles, Toronto, Montreal, London and Shanghai. We've risen to the challenge for a
diverse roster of clients including BMW, American Express,
Unilever, BMO, Harman, Stanley Black
& Decker, TE Connectivity, GoPro, Monster, Thomas Cook and Vanguard. For more information,
visit www.kbsagency.com.
Logo -
http://photos.prnewswire.com/prnh/20120522/NY11686LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/red-robin-gourmet-burgers-and-brews-launches-a-new-national-brand-campaign-300346021.html
SOURCE Red Robin Gourmet Burgers, Inc.