TechTarget Launches Certified Safe™, a Brand Trust Solution Ensuring 100% Audience Integrity and Verified Campaign Delivery
March 11 2015 - 2:32PM
Business Wire
First-of-its-Kind Service Powered by Integral Ad Science and
AppNexus and Based on TechTarget First-Party Data and Buyer
Activity
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced the launch of Certified Safe™, a new brand
trust solution for all data-driven banner advertising campaigns
running across the company’s networks.
Powered by online ad tech provider AppNexus and ad verification
service Integral Ad Science (IAS), Certified Safe addresses the
increasing risk of non-human or “bot” activity across many
advertising networks. Bot activity is often related to the use of
diluted third-party activity data as the basis of audience
targeting and may lead to a false sense of ad clicks and program
performance.
Certified Safe is the latest enhancement to TechTarget’s
portfolio of data-driven media solutions powered by IT Deal Alert
Deal Data™, a proprietary warehouse of more than 1 billion
first-party IT purchase intent activities from the company’s 120+
owned and operated websites.
Unlike competitor offerings that rely on un-sourced third-party
data, TechTarget’s Deal Data is 100% based on the direct research
activity of more than 150 million annual IT buyers within 5,000
granular IT topics. Because TechTarget doesn’t resell this data to
any outside providers, banner campaigns powered by Deal Data yield
300-400% better performance and higher conversion rates than
competitor solutions.
“Over the years we’ve built a world-class advertising network
based on audience quality and tight alignment between independent
content and advertiser brands,” said Andrew Briney, Senior Vice
President, Brand and Custom Media. “While other ad networks and
providers refuse to reveal the source of their data, Certified Safe
provides independent validation that TechTarget is delivering not
just industry-leading performance, but performance from the right
audience in the right mindset at the right time.”
The TechTarget Certified Safe Pledge
Certified Safe is offered to all TechTarget customers using the
company’s data-driven banner targeting solutions. These solutions
leverage TechTarget first-party data on both individual IT buyers
and account-level activity to build highly targeted audience pools
across the company’s Core and Spoke network of IT and B2B sites.
For each campaign, TechTarget offers a 5-point Certified Safe
Pledge to:
- Deliver 100% of impressions to active
TechTarget users and accounts
- Serve impressions exclusively on
approved IT and B2B websites
- Monitor all campaigns daily to identify
and remove fraudulent or suspicious activity
- Optimize placements for performance and
guarantee 100% delivery on brand-safe sites
- Provide a campaign wrap-up report
ensuring end-to-end visibility and transparency
Certified Safe is automatically added for all data-targeted
banner campaigns worldwide and features advanced identification and
analysis, blocking and filtering and program optimization services,
as well as an IAS-sourced Certified Safe Report at the end of each
campaign.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us
@TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, Spoke, and Certified Safe are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Sep 2024 to Oct 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Oct 2023 to Oct 2024