BRENTWOOD, Tenn., April 2, 2014 /PRNewswire/ -- Brookdale
Senior Living, Inc. (NYSE: BKD) today announced that Tricia Conahan has joined the company in the
newly created position of Executive Vice President and Chief
Marketing Officer. Conahan has responsibility for all aspects of
the Company's marketing, brand, communications, digital strategy,
and creative services functions. She reports to Chief Executive
Officer T. Andrew Smith and is a
member of the Executive Committee.
"We are excited to have someone with Tricia's experience joining
Brookdale," said Smith. "Tricia brings great talent and
skills both in marketing and in business leadership. In her
role as CMO, Tricia will continue to evolve how we market to a
growing senior population and their families. Last year we
developed a centralized marketing function and launched a national
branding initiative to establish Brookdale as the leading national
provider of senior living solutions. We are pleased that
Tricia has agreed to join us to lead the marketing activities of
the nation's largest senior living provider."
Conahan has more than 25 years of marketing and branding
experience, most of it in senior level positions in the financial
services, real estate, and publishing industries. She is a seasoned
strategic marketing executive, with a strong track record of
building unique brands that drive ROI and business results. Most
recently, she served as partner and U.S. Chief Marketing and Sales
Officer for global accounting/consulting firm Grant Thornton, where
she was responsible for strategic marketing, brand building, lead
generation, CRM, and sales. Prior to that, Conahan was senior vice
president, brand and acquisition at JPMorgan Chase, where she
managed the rapid conversion of the failing Washington Mutual brand
to Chase's retail banking network. Conahan also spent almost eight
years with ING Americas, during which she launched the ING brand in
the United States and in six Latin
American markets. Conahan has also held marketing leadership
positions at RealEstate.com, McGraw-Hill Inc., Time Warner and
Times Mirror Magazines.
For more information about Brookdale, visit
www.brookdale.com.
About Brookdale
Brookdale Senior Living, Inc. is a leading owner and operator of
senior living communities throughout the
United States. The Company is committed to providing senior
living solutions within properties that are designed, purpose-built
and operated to provide the highest-quality service, care and
living accommodations for residents. Currently Brookdale operates
independent living, assisted living, and dementia-care communities
and continuing care retirement centers, with 648 communities in 36
states and the ability to serve approximately 67,000 residents.
Through its ancillary services programs, the Company also offers a
range of outpatient therapy, home health, personalized living and
hospice services.
Media
Contact:
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Julie K.
Davis
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Investor
Contact:
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Ross
Roadman
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VP Strategic
Communications
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SVP Investor
Relations
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(615)
564-8225
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(615)
564-8104
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jkdavis@brookdaleliving.com
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rroadman@brookdaleliving.com
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Photo - http://photos.prnewswire.com/prnh/20140402/CL95690
SOURCE Brookdale Senior Living, Inc.