Kelly Andresen named Vice President, Head of Branded Content at Gannett
October 05 2015 - 9:30AM
Business Wire
Gannett Co, Inc. announced today that Kelly Andresen will join
the company as vice president, branded content. In her new role
Kelly will focus on expanding the company’s branded content efforts
in mobile, video, data visualization and virtual reality. Gannett
and USA TODAY, have been creating campaigns for brands like Dell,
T-Mobile, fitbit, Qantas, Choice Hotels and more.
Andresen brings with her more than 14 years of experience in
advertising marketing. Prior to joining Gannett, she was
director, WP BrandStudio & Planning for The Washington Post,
leading two teams dedicated to creating new advertising revenue
across print, desktop, video, mobile and social. In this role,
Andresen oversaw the launch of WP BrandConnect, The Post’s native
advertising solution and the WP BrandStudio, an in-house custom
content creation and strategy team. Andresen also helped
introduce a programmatic ad solution called WP+ in 2012.
Additionally, as a marketing manager at SiriusXM, Andresen
developed innovative advertising sponsorship opportunities on key
premium channels including the launch of Oprah Radio, Martha
Stewart Living Radio, NASCAR, MLB and Howard Stern.
“We are thrilled to have Kelly join Gannett and bring her wealth
of knowledge on branded content. Through the great work we did
together at The Washington Post, I have seen her talent on this
front first hand. Gannett continues to innovate and is uniquely
positioned to showcase brand stories to our nearly 100 million
monthly active users and I’m excited to see Kelly help drive us to
the next level,” said Kevin Gentzel, Gannett’s chief revenue
officer.
Andresen received her MBA from the Robert H. Smith School of
Business at The University of Maryland and is a graduate of Goucher
College in Maryland. She will report to Kevin Gentzel and be based
at the Company’s headquarters in McLean, VA. She will start on
October 12.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is a next-generation media
company committed to strengthening communities across our network.
Through trusted, compelling content and unmatched local-to-national
reach, Gannett touches the lives of nearly 100 million people
monthly. With more than 110 markets internationally, it is known
for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA
TODAY and specialized media properties. To connect with us, visit
www.gannett.com.
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Gannett Co, Inc.For media inquiries, contact:Amber AllmanVice
President, Corporate
Communications703-854-5358aallman@gannett.comorFor investor
inquiries, contact:Michael P. DickersonVice President, Investor
Relations703-854-6185mdickerson@gannett.com
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