Mello Yello® Goes Camo in New Partnership with Realtree®
August 03 2015 - 2:45PM
Business Wire
“This is MY World” promotion asks fans to take
Mello Yello® along on their outdoor adventures
Hunters wear blaze orange, fishermen have waders and camping
enthusiasts go in whatever feels good. This fall, Mello Yello® has
an all-new look of its own, making it the perfect accompaniment for
any outdoor excursion. The beloved citrus flavored soda will sport
a signature camouflage pattern designed by Columbus, Georgia based
Realtree®.
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Mello Yello Goes Camo in New Partnership
with Realtree (Photo: Business Wire)
The new look is part of the “This is MY World” campaign, which
encourages those who love the outdoors to enjoy their favorite
pastimes with a refreshing Mello Yello®. And while the product’s
packaging will look different, the delicious lemon, lime and orange
flavors inside will remain the same.
“Our fans are passionate people, from their loyalty to the
smooth citrus taste of Mello Yello® and 300 mph of drag racing to
the gritty adventures of the outdoors,” said Bobby Oliver,
director, sparkling citrus brands. “This fall, we’re bringing
Realtree’s camouflage revolution directly to Mello Yello® packaging
for the perfect partnership between two lifestyle brands.”
The brand’s “This is MY World” campaign includes out-of-home
advertising featuring David Blanton, the host of Realtree®
Outdoors and other outdoor lifestyle movements. The promotion will
be supported with additional out-of-home, radio and in-store
point-of-sale in select markets between August 3 and December
31.
Realtree signature camo pattern will appear on Mello Yello® and
Mello Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-packs and
on 16-ounce cans. The limited edition packaging will be available
in retail outlets nationwide through December. Visit MelloYello.com
to learn more.
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The Coca-Cola CompanyLauren Thompson,
404-676-3034laurenthompson@coca-cola.com
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