Macy’s Teams Up with AwesomenessTV to Launch Fresh, Fun Line: IN AWE OF YOU
February 08 2016 - 9:00AM
Business Wire
The line features flirty dresses and punchy
accessories that will stun in new series Closet Wars debuting today
on AwesomenessTV
Macy’s has partnered with AwesomenessTV to debut IN AWE OF YOU,
a lifestyle brand aimed at the Gen Z ingénue. The line features
coquettish dresses, trendy clutches and other whimsical accessories
such as nail decals, mobile chargers and temporary tattoos. Hitting
stores in February, the IN AWE OF YOU range will ensure the junior
girl looks and feels her best for all of the important social
occasions in her life this spring. IN AWE OF YOU will be showcased
in “Closet Wars,” a new series starring YouTube sensations Vanessa
and Veronica Merrell on the AwesomenessTV YouTube channel, debuting
today.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160208005195/en/
IN AWE OF YOU BY AWESOMENESSTV dress,
exclusively at Macy's. (Photo: Business Wire)
“Our junior customer is smart, dynamic and hyper-conscious of
fashion and the latest trends,” said Stephanie Muehlhausen, vice
president/fashion director of ready-to-wear/Millennial.
“AwesomenessTV is one of the leading sources of culture and
entertainment for that customer, and our collaboration has resulted
in an amazing collection that fits her lifestyle perfectly. IN AWE
OF YOU, from the cool cuts of the dresses to the playful glamour of
the accessories, speaks directly to the Gen Z girl, and she’s going
to love it.”
“IN AWE OF YOU is another great way to bring the AwesomenessTV
brand into the physical world for our Gen Z audience. Macy’s is a
phenomenal partner that embraced the spirit and attitude of our
audience with this collection,” said Jim Fielding, Global Head of
Consumer Products AwesomenessTV.
From Valentine’s Day to prom to graduation, and everything in
between, IN AWE OF YOU offers young women the styles they want at
incredible value, with an assortment of dresses and separates
ranging from $39 to $79. Channeling the hottest trends of the
season, the collection boasts a pastel color palette with pops of
jewel tones, and chic A-line and sleek column silhouettes featuring
cold shoulders, cut-outs, ruffles and swingy skirts. Polishing off
these glamorous Valentine’s Day and weekend looks are charming
accessories, clear Lucite box clutches with interchangeable
pouches, and to-die-for shoes.
The IN AWE OF YOU collection also carries styles inspired by the
runway, perfect for prom and graduation. A range of short, midi and
floor-length dresses, as well as of-the-moment two-piece sets, are
rendered in gorgeous pastels and oversized floral prints, featuring
sheer details and crystal embellishments. A handy-dandy prom kit
includes all the essentials—silver bobbi pins, a gold nail file,
and glittery portable charger, amongst other fun knickknacks—to
keep our girl party-ready, and a structured, miniature top-handle
bag with detachable bow charm adds youthful sophistication to her
graduation look.
In “Closet Wars,” the stylish twins will be pitted against one
another in a fashion faceoff and will be tasked with shopping for
their perfect closets. They’ll then be challenged to create the
best looks for the special occasions they’re presented with,
featuring the exclusive IN AWE OF YOU collection.
IN AWE OF YOU launches in select Macy’s stores and on macys.com
in February, and the first episode of “Closet Wars” is available
today.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About AwesomenessTV
AwesomenessTV is a multi-platform media company owned by
DreamWorks Animation (Nasdaq: DWA) and Hearst, the latter of which
has a 25 percent interest. Included under the AwesomenessTV banner
are AwesomenessTV, a leading destination for original
programming serving the global Gen Z audience; the ATV
Network, a community based MCN with over 90,000 channels; Big
Frame, an influencer talent management company; DreamWorksTV;
Awestruck; Awesomeness Films; Wildness; as well as consumer
products, music and branded entertainment divisions.
AwesomenessTV was founded by Brian Robbins (Smallville, Varsity
Blues, All That) and Joe Davola (In Living Color, Smallville, MTV
Networks). Check out www.awesomenesstv.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160208005195/en/
Macy’sHolly Thomas, 646-429-5250Holly.Thomas@macys.comorBilly
Dumé, 646-429-7449Billy.Dume@macys.comorAwesomenessTVCourtney Love
Gavincourtneyloveg@awesomenesstv.com
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