Look Who Switched to Sprint from Verizon: The Guy Who Used To Ask If You Could Hear Me Now
June 05 2016 - 9:35PM
Business Wire
Paul Marcarelli Appears in New Advertising
to Promote Sprint’s Improved Network Reliability…and He is a
Customer, Too
Sprint advertising proclaims: Don’t let a 1%
difference in network reliability cost you twice as much; leave
your expensive old carrier and save 50% on most national carrier
rate plans
Sprint (NYSE:S) today demonstrated that its fastest and most
reliable network ever can lure away even the most iconic people in
wireless. That’s right, Paul Marcarelli, the guy who used to ask if
you could hear me now with Verizon, is appearing in new Sprint
advertising and is now a Sprint customer.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160605005109/en/
Paul Marcarelli, the guy who used to ask
if you could hear me now with Verizon, is appearing in new Sprint
advertising (Photo: Business Wire)
Sprint is featuring one of the most well-known faces in wireless
(who recently switched to Sprint) to call attention to its vastly
improved network and to highlight the savings that Sprint offers.
Sprint’s analysis of drive test data from Nielsen – covering the
top 106 metropolitan markets in the U.S. – shows that Sprint’s
reliability now beats T-Mobile’s and performs within 1% of AT&T
and Verizon.1 This is a dramatic improvement over the last two
years and gives Sprint customers a significantly better experience
than before when connecting and using their favorite mobile
devices.
“I’ve watched with interest as each of the wireless carriers
claims to be the most reliable or the fastest,” said Marcarelli.
“But what I’ve found is…the ‘better’ that some other national
carriers claim about reliability is really less than a 1%
difference. Does anyone even really notice a difference of less
than 1%? But when it comes to saving money…. Sprint is by far the
best choice for consumers. You get a highly reliable network and
save 50% off most of the rates other national wireless carriers
charge. Now that is noticeable.”
Sprint advertising featuring Marcarelli made its debut tonight
on ABC during Game 2 of the NBA Finals. The ads also will appear on
cable and network stations nationwide and in print and digital
channels. These will soon be followed with out-of-home and radio
advertising. Additionally, fans can follow Marcarelli on Twitter
@ThatWirelessGuy. To watch the full-length ad, please visit:
http://sprint.co/22HEKhu.
“We’ve made tremendous advancements in our network during the
past year and Sprint’s network reliability is now within 1%
difference of Verizon,” said Marcelo Claure, Sprint president and
CEO. “Within 1%. We don’t expect our customers would even notice
such an insignificant difference. And Sprint will save customers
who switch 50% on most national carrier rate plans. So Verizon
customers can switch to Sprint, experience network reliability on
par with Verizon and save money on their wireless service each
month. Using Paul in our advertising demonstrates loud and clear
that it’s a new day in wireless.”
Sprint encourages people to make the switch, like Marcarelli
did, and take advantage of the biggest wireless offer in U.S.
history – 50% off the price of most Verizon, AT&T and T-Mobile
standard rate plans. 2 Customers who switch get 50% off most
current rate plan prices, with savings until May 31, 2018. And,
Sprint will pay switching fees up to $650 per line via an American
Express® Reward Card after online registration and phone turn-in.3
Also, today is a great time to try Sprint with its 30-Day
Satisfaction Guarantee.4 If you’re not completely satisfied, Sprint
will refund your money.
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served more than 58.8
million connections as of March 31, 2016, and is widely recognized
for developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
1 Claim based on Sprint’s analysis of latest Nielsen drive test
data for average network reliability (voice & data) in top 106
markets.2 Discount applies to base monthly service plan and access
charges only. Discount does not apply to certain charges such as
taxes, surcharges, roaming, premium content, add-ons, and apps. New
plan features may not be an exact match. Carrier features differ.
Discount offer limited to regular rates on consumer plans as of
6/1/16 for: Verizon’s shared data rate plans as of 6/1/16 for 1GB,
3GB, 6GB, 12GB, 18GB, 20GB, 25GB, 30GB, 40GB and 50GB; T-Mobile’s
Simple Choice rate plan prices as of 3/31/16 for 2GB, 6GB and 10GB;
and AT&T’s shared data rate plans as of 6/1/16 for 300MB, 2GB,
5GB, 15GB, 20GB, 25GB, 30GB, 40GB and 50GB. Discount does not
include competitor promotional or sale prices. Plans exclude
unlimited music and video streaming, data carryover, and cloud
options that other carrier plans may offer. Savings until 5/31/18 –
after pay full amount. Offer/coverage not available everywhere or
for discounted phones. Subject to new-line, up to $30/line
activation fee, credit, valid port-in. Customer must choose from
same porting carrier rate card.3 Via an American Express® Reward
Card (less trade-in value) after online registration and new phone
activation.4 Valid for a limited time. If a new customer or an
existing customer adds a line of service (phone, tablet or MBB) and
deactivates within 30 days, Sprint will credit all device charges
(Installment Billing, Lease, or Early Termination Fee, when device
is returned) and reimburse the customer for the device purchase,
price or down payment, activation fee, MRC, and all associated
taxes and fees. The following charges will not reimbursed: Premium
content, third party billing, any international charges not
included in your plan (e.g. international voice roaming) and any
associated taxes and Sprint surcharges. As an example, overage, per
minute international services with a cost outside of plan MRC are
considered nonstandard usage.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160605005109/en/
Media:SprintKathleen Dunleavy,
310-709-3689Kathleen.dunleavy@sprint.com
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