By Chelsey Dulaney
Sally Beauty Holdings Inc. confirmed on Thursday that its
payment card systems were breached, though the company declined to
detail the scope of the intrusion.
The Texas-based retailer said earlier this month that it was
investigating reports of unusual activity involving payment cards
at some stores. That came a year after disclosing a breach that
affected more than 25,000 customer records.
On Thursday, Sally Chief Executive Chris Brickman said a
forensics investigation into the breach is under way. He noted that
customers won't be responsible for fraudulent charges to their
accounts that are reported promptly.
Customers can call the company's customer service hotline at
1-866-234-9442 or email customerserviceinquiry@sallybeauty.com.
The breach follows a string of high-profile incidents over the
past few years. Target Corp.'s 2013 breach, which compromised 40
million credit- and debit-card accounts, has led to renewed calls
for merchants to upgrade their checkout terminals to accept cards
that are embedded with computer chips that are more difficult for
thieves to replicate.
Write to Chelsey Dulaney at Chelsey.Dulaney@wsj.com
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