TORRANCE, Calif., Aug. 6, 2015 /PRNewswire/
-- Mexican-American singer-songwriter Becky G and Puerto Rican
singer-songwriter and musician Raquel
Sofia are taking you for a ride at two of the summer's
biggest music festivals – Lollapalooza and Outside Lands.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7583551-toyota-latino-lollapalooza/
Powered by the Toyota Corolla, these artists will share their
journey through real-time social media content. The series, "Musica
y Destinos con Toyota," kicked-off on Friday, July 31 with Becky G (@iambeckyg) sharing
her musical experience at Lollapalooza at Grant Park in Chicago. The iconic festival featured a
diverse range of musical acts, including Paul McCartney, Sam
Smith and Metallica.
During the three-day event, Becky G met with Gogol Bordello, a
Gypsy-punk band known for their authentic energy and theatrical
stage shows. Highlights from the meet and greet were shared via
Facebook @ToyotaLatino and @BeckyG, and Twitter @iambeckyg. The
artist also captured short videos of her adventure through her
story on Snapchat, available to followers.
And the musical ride continues this weekend when Sofia joins
Toyota for the Outside Lands Festival in San Francisco, Aug.
7-9. The three-day festival features performances by
Billy Idol, Kendrick Lamar, Mumford & Sons, Axwell &
Ingrosso, Twin Peaks and Clasixx,
to name a few.
Fans can follow highlights of Sofia's journey through Facebook
(@ToyotaLatino and @raquelsofiamusica), Twitter (@raquelsofia), and
YouTube (ToyotaUSA) as she meets performers and festival attendees.
On Sunday, she will meet British electronic band Hot Chip before
their special performance at the Toyota Music Stage.
As a major sponsor of music festivals, Toyota developed a social
activation to engage festival attendees as well as raise funds for
VH1 Save the Music. Guests are asked to write what music means to
them on a leaf and hang the leaf on a glowing, life-size Whispering
Willow tree featured in the activation area. Then they take a photo
and post to social media with #ToyotaGiving. For each post, Toyota
will donate $1 to VH1 Save the
Music.
"Music plays a pivotal role in the lives of many of our guests,"
says David Chung, Toyota's national
manager of engagement marketing. "We are thrilled to have Becky G
and Raquel Sofia join forces with
Toyota to share their experiences. Through their posts, fans of our
brand will have an up-close and personal view of the artist's
musical journey."
Toyota fans at both festivals can share their personal
highlights at #VayamosJuntos.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to building
vehicles for the way people live through our Toyota, Lexus
and Scion brands. Over the past 50 years, we've built
more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
42,000 people (more than 33,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.67
million cars and trucks (more than 2.35 million in the U.S.) in
2014 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
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visit:http://www.prnewswire.com/news-releases/experience-summer-music-festivals-through-the-eyes-of-an-artist-300124637.html
SOURCE Toyota