Leading PR Consultancy and Content Firm to Deepen Global
Agency's India Offering
NEW YORK, Sept. 29, 2015 /PRNewswire/ -- Cohn & Wolfe,
a leading brand communications agency, today announced it has
agreed to acquire a majority stake in full-service public relations
agency Six Degrees PR and its content and integrated marketing
subsidiary Alphabet Consulting, with offices in Delhi, Mumbai
and Bangalore. Part of an
aggressive growth plan in the region, the deal builds on Cohn &
Wolfe's Mumbai and Delhi offering and solidifies the agency's
Asia-Pacific presence by growing
its footprint in the region to 11 offices. India boasts one of the fastest growing
economies in the world and the new agency, Cohn & Wolfe Six
Degrees, is well-poised to deliver integrated marketing solutions
to regional companies, as well as multinational clients looking to
expand in India.
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Founded in 2009, Six Degrees is known for its consulting
approach, counseling C-Suite clients on challenges across the
communications spectrum. Six Degrees has extensive public
relations, public affairs, crisis management and digital media
experience and delivers content and integrated marketing campaigns
through subsidiary Alphabet Consulting.
"India is a strategic priority
for Cohn & Wolfe, and Six Degrees has the entrepreneurial
culture, seasoned talent and drive to succeed that will help us
capitalize on the tremendous opportunity for growth here," says
Donna Imperato, Chief Executive
Officer, Cohn & Wolfe. "The agency's presence in Bangalore, the country's technology hub, and
their work in technology, finance and corporate complements the
Cohn & Wolfe India team's extensive lifestyle and consumer
experience."
"We believe that Cohn & Wolfe is the best partner for the
culture, passion and energy of Six Degrees and Alphabet
Consulting," says Rishi Seth,
Co-Founder, Six Degrees. "We are excited to start this new journey
to make a bigger play for growth through integrated marketing
services."
"Our measure of success is having built a reputation for being
amongst the most respected PR firms in India," says Zacharia
James, Co-Founder, Six Degrees. "Alignment to a global
agency with a strong people orientation and methodologies is the
next logical step in our journey. We believe Cohn & Wolfe will
provide us the required impetus to build on our success, stay
relevant to our people's aspirations and become a global partner to
our clients with a full service offering."
Cohn & Wolfe, which opened offices in Delhi and Mumbai in 2012, represents clients across a
range of industries and is particularly known for its leading
travel and tourism practice. Cohn & Wolfe India doubled
revenues in 2014 with key clients including Austrian Airlines,
Cleartrip, Lufthansa Passenger Airlines, RCI, Ruckus Wireless,
Swiss International Air Lines and Wyndham Hotel Group. Cohn &
Wolfe's existing business will become part of Cohn & Wolfe Six
Degrees.
Six Degrees represents clients across multiple sectors,
including technology, travel, infrastructure, manufacturing,
finance, aviation, hospitality and entertainment. Current clients
include regional and multinational companies such as Amadeus,
Cushman & Wakefield, Dalmia Bharat Group, Hughes, Ingersoll Rand and Nokia.
Rishi and Zach become Group CEOs, leading the Cohn & Wolfe
Six Degrees team of 70 professionals across Mumbai, Delhi
and Bangalore, and report to
Imperato. Six Degrees CEO Karan
Punia becomes CEO of the new company, reporting to Rishi and
Zach.
About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands
and corporate reputations through an uncompromising commitment to
creativity. The agency's strategic approach unearths fresh,
relevant insights leading to communications solutions that deliver
measurable business success. Over its 45-year history, Cohn &
Wolfe's brand marketing work and world-class digital media
campaigns have attracted top brands around the world, winning
awards at the Cannes Health Lions, the Global SABREs and the Global
PRWeek Awards. With a creative network of more than 1,200 employees
in over 50 offices across North
America, EMEA and Asia, the
agency has been named a Best Place to Work by The Holmes Report,
PRWeek and PRNews. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY),
the world's largest communications services group.