The first player to steal a base during the
World Series wins everyone in America free Doritos® Locos
Tacos
No matter which team baseball fans are rooting for in this
year’s World Series, the one thing everyone can cheer for is free
tacos. Taco Bell® is once again teaming up with Major League
Baseball (MLB) to give America the tastiest steal during the 2016
World Series. The “Steal a Base, Steal a Taco” promotion gives
America a free Doritos® Locos Taco if a player, or more aptly named
“Taco Hero,” steals a base during the World Series, which begins on
Tuesday, Oct. 25 on FOX.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161019005248/en/
Taco Bell® is once again teaming up with
Major League Baseball (MLB) to give America the tastiest steal
during the 2016 World Series. (Graphic: Business Wire)
"Since we first created the “Steal a Base, Steal a Taco” program
in 2007, a whole new category of hero has been created in sports:
the Taco Hero. It's an accolade specific to those athletes whose
stolen base feat during the World Series has earned them a hallowed
place in the hearts of taco lovers across the country," said Marisa
Thalberg, Chief Marketing Officer, Taco Bell Corp. “We are excited
to bring this event back again in the 2016 World Series. We look
forward to rooting along with the country in the hopes that a
player will manage to ‘steal’ another free taco for America and we
will be able to induct a brand new ‘Taco Hero.’”
This year’s “Steal a Base, Steal a Taco” campaign marks the
fifth time that Taco Bell and Major League Baseball have held the
promotion. The first “Steal a Base, Steal a Taco” campaign was a
huge hit, pun intended, when it launched in 2007. Jacoby Ellsbury,
then of the Boston Red Sox, stole second base in Game Two of that
year’s World Series, becoming America’s first Taco Hero and earning
America a free taco. The program returned to the World Series the
following year, continuing to delight fans with delicious, free
Taco Bell, when Jason Bartlett of the Tampa Bay Rays stole second
base in the fifth inning of Game One. In the 2012 World Series,
Ángel Pagán of the San Francisco Giants became a Taco Hero by
stealing second base in the eighth inning of Game Two. Most
recently, Lorenzo Cain of the Kansas City Royals won a free A.M.
Crunchwrap® for America by stealing second base in the sixth inning
of Game One of the 2015 World Series.
“The World Series is the biggest stage in baseball and a perfect
setting for Taco Bell’s “Steal a Base, Steal a Taco” promotion,”
said Noah Garden, MLB Executive Vice President, Business. “Baseball
fans will be rooting for their favorite team but free tacos are
something we can all agree to rally behind.”
If a base is stolen in Game One or Two of this year’s World
Series, all of America will get a free Doritos® Locos Taco on
Wednesday, November 2 from 2 p.m. to 6:00 p.m. (local time) at all
participating Taco Bell locations. If the first stolen base of the
World Series takes place during Game Three or later, America will
score a free Doritos® Locos Taco on Thursday, November 10 from 2
p.m. to 6 p.m. (local time) at all participating US Taco Bell
locations. Fans are invited to check out
www.TacoBell.com/StealATaco for more information on how to receive
a free Doritos® Locos Taco. Limit one (1) free Doritos® Locos Taco
per person.
Taco Bell will support the campaign with an integrated marketing
effort that includes advertising (television, online), social media
and public relations. Follow along to see who will become America’s
next Taco Hero at the 2016 World Series.
Program Rules
If an eligible base is stolen during the Games, Taco Bell will
make an announcement through selected media channels, including a
press release and its web site (www.tacobell.com/stealabase), that
eligible consumers can obtain one Free Doritos® Locos Taco on
Wednesday, November 2, 2016 (if the first base is stolen in Games 1
or 2 on October 25 or 26) OR Thursday, November 10, 2016 (if the
first base is stolen in Games 3-7, on October 28, 29, or 30, or
November 1 or 2) ("Redemption Date") only. To obtain the Free
Doritos® Locos Taco, consumers must visit any participating Taco
Bell® restaurant in one of the fifty (50) United States or the
District of Columbia between 2:00 p.m. and 6:00 p.m. (local time)
on the Redemption Date only and request a free Doritos® Locos
Taco. Free Doritos® Locos Taco will not be offered on any
other date or time, regardless of circumstance. Limit one (1) Free
Doritos® Locos Taco per person. Participating Taco Bell restaurant
manager reserves the right to deny Free Doritos® Locos Taco to any
person he/she reasonably believes has already received a Free
Doritos® Locos Taco or has engaged in any other fraudulent
activity. All eligible consumers: Everyone in line at a
participating Taco Bell restaurant before 6:00 p.m. local time on
the Redemption Date will receive a Free Doritos® Locos Taco while
supplies last. Free Doritos® Locos Taco offer is subject to store
availability and Taco Bell reserves the right to substitute an item
of equal or greater value due to unavailability. All
restaurant managers’ decisions are final regarding this Free
Doritos® Locos Taco offer. As a condition of the offer, each
consumer agrees: (a) to release, and hold harmless Major League
Baseball Properties, Inc., Major League Baseball Enterprises, Inc.,
Major League Baseball Properties Canada Inc., MLB Japan Co., Ltd.,
Major League Baseball Europe, Ltd., MLB Advanced Media, Inc., MLB
Advanced Media, L.P., MLB Media Holdings, Inc., MLB Media Holdings,
L.P., MLB Online Services, Inc., The MLB Network, LLC, the Office
of the Commissioner of Baseball, the Major League Baseball Clubs,
and their respective subsidiary or affiliated companies, and each
of their respective shareholders, employees, parents, directors,
officers, affiliates, representatives, agents, successors, and
assigns (hereinafter, "MLB Entities"), Sponsor and each of their
respective affiliates, subsidiaries, retailers, sales
representatives, distributors and franchisees, and each of their
officers, directors, employees and agents ("Promotional Parties"),
from any and all claims, demands, losses, promises, causes of
action, injuries, damages and/or liabilities, that may arise,
directly or indirectly, in whole or in part, from the participation
in this Promotion or from the receipt or use or misuse of the Free
Doritos® Locos Taco, or any travel or activity related to the
receipt or use of the Free Doritos® Locos Taco (b) under no
circumstances will entrant be permitted to obtain awards for, and
participant hereby waives all rights to claim, punitive,
incidental, special, consequential, or any other damages, other
than for actual out-of-pocket expenses; (c) all causes of action
arising out of or connected with this Promotion or any Free
Doritos® Locos Taco or any advertising, marketing, promotion or
publicity materials in connection therewith, shall be resolved
individually, without resort to any form of class action; and (d)
any and all claims, judgments, and award shall be limited to actual
out-of-pocket costs incurred, excluding attorneys’ fees and court
costs. By participating, each consumer agrees that all issues
and questions concerning the construction, validity, interpretation
and enforceability of these Terms and Conditions, consumer’s rights
and obligations, or the rights and obligations of the Sponsor in
connection with this Promotion, shall be governed by, and construed
in accordance with, the laws of State of California, without giving
effect to any choice of law or conflict of law rules. By
participating, entrants consent to the exclusive jurisdiction and
venue of the federal, state and local courts for Irvine, California
for the resolution of any disputes related to this Promotion.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
is the nation's leading Mexican-inspired quick service restaurant
(QSR) brand. From breakfast to late night, Taco Bell serves
made-to-order and customizable tacos and burritos, among other
craveable choices, and is the first QSR restaurant to offer
American Vegetarian Association (AVA)-certified menu items. Taco
Bell and its more than 350 franchise organizations proudly serve
over 42 million customers each week through nearly 7,000
restaurants across the nation, as well as through
its mobile, desktop and delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans
to add 2,000 more restaurants internationally within the next
decade. The brand encourages its fans to “Live Mas” and connects
with them through sports, gaming and new music
via its Feed The Beat® music program. Taco Bell also
provides education opportunities and serves the community through
its nonprofit organization, the Taco Bell®
Foundation™, and connects fans with their passions through
programs such as the Live Mas Scholarship program. In
2016, Taco Bell was named as one of Fast Company’s Top 10
Most Innovative Companies in the World.
Like: Facebook.com/tacobell --
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) --
Subscribe: YouTube.com/tacobell –
Explore: ta.co
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161019005248/en/
Taco Bell Corp.Laura Nedbal,
949-863-4002Laura.Nedbal@yum.comorEdelmanKatie Brownstein,
323-761-6529Katie.Brownstein@edelman.com
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