Aldi, Lidl Continue to Boost Market Share in Britain as They Expand Estates
September 20 2016 - 4:27AM
Dow Jones News
By Ian Walker
LONDON--German discount grocers Aldi and Lidl continue to take
sales and market share away from Britain's big four grocery
retailers, as they expand their store estates and customers visit
more frequently and buy more items, according to a market survey
Tuesday.
Aldi and Lidl's joint market share rose to 10.8% in the 12 weeks
ended Sept. 11, from 9.8% in the comparable 12 weeks ended Sept.
13, 2015. Separately, Aldi's market share has risen to 6.2% in the
12 weeks from 5.6% for the comparable period in 2015, while Lidl's
market share has risen to 4.6% from 4.2% in the 12 weeks ended
Sept. 13, 2015.
Aldi's sales in the 12 weeks have grown 12% to 1.54 billion
pounds ($2.01 billion), while Lidl's sales have risen 9.5% to
GBP1.13 billion, Kantar Worldpanel said. Kantar monitors the
household grocery purchasing habits of 25,000 demographically
representative households in the U.K.
By contrast, Tesco PLC's (TSCO.LN) market share and sales fell
in the period. For the 12 weeks ended Sept. 11 Tesco's market share
fell to 28.1% from 28.2% for the comparable period, while sales
fell 0.2% to GBP6.96 billion.
Sainsbury PLC's (SBRY.LN) market share in the 12 weeks ended
Sept. 11 has fallen to 15.9% from 16.2%, while sales fell 1.4% to
GBP3.95 billion.
Asda, a subsidiary of Wal-Mart Stores Inc. (WMT), saw its market
share fall to 15.7% from 16.7% for the comparable 12 weeks, with
sales 5.4% lower at GBP3.9 billion.
Wm Morrison Supermarkets PLC's (MRW.LN) market share fell to
10.4% from 10.7%, while sales are 2.3% lower at GBP2.56 billion
Up-market retailer Waitrose's market share rose to a record 5.3%
in the 12 weeks ended Sept. 11, from 5.2% in the comparable period,
and sales climbed 3.4% at GBP1.32 billion.
Fraser McKevitt, head of retail and consumer insight at Kantar
Worldpanel, said Waitrose's half price event boosted performance
across much of the store, particularly in household and
alcohol.
"However the increase in sales has come at a cost, with
Waitrose' proportion of promotional sales reaching a higher level
than some of the traditionally more promotion-focused 'big four'
retailers," Mr. Fraser said.
Write to Ian Walker at ian.walker@wsj.com
(END) Dow Jones Newswires
September 20, 2016 04:12 ET (08:12 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
Tesco (LSE:TSCO)
Historical Stock Chart
From Aug 2024 to Sep 2024
Tesco (LSE:TSCO)
Historical Stock Chart
From Sep 2023 to Sep 2024