Home Assistance Metrics: Consumer Approaches to Home Emergency
Insurance in Europe
NEW YORK, Dec. 11, 2012 /PRNewswire/ -- Reportlinker.com
announces that a new market research report is available in its
catalogue:
Home Assistance Metrics: Consumer Approaches to Home
Emergency Insurance in Europe
http://www.reportlinker.com/p01051490/Home-Assistance-Metrics-Consumer-Approaches-to-Home-Emergency-Insurance-in-Europe.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Insurance
Based on a survey of over 6,000 consumers in France, Germany, Italy, Poland, Spain
and the UK, Home Assistance Metrics: Consumer Approaches to Home
Emergency Insurance in Europe
offers detailed and unique insights into the behaviour of consumers
in the context of home emergency insurance and assistance across
six major European countries.
Comprising both an analytical report and a convenient data
annexe in Excel format, the research quantifies the proportion of
consumers in each country who hold home emergency insurance,
segmented by age, annual household income, living environment and
home ownership status. It also investigates the types of policy
that they buy (i.e. insurance for electrical emergencies or faults,
gas- or boiler-related insurance, water- or plumbing-related
insurance or a comprehensive policy covering two or more of these
risks), and the distribution channels and interfaces that they use
to take out home assistance policies. Distribution channels include
direct sales by insurance or assistance companies, sales through
electricity, gas or water companies, sales via insurance
aggregators or brokers, and packaging with household insurance and
banking products; distribution interfaces include face-to-face,
online, inbound telephone, outbound telephone and postal sales.
Finally, the report analyses frequency of calls for assistance
for home emergency insurance split not only by age and annual
household income but also by type of policy as defined above,
thereby highlighting importance differences in the propensity to
use home assistance policies by customer group.
You may be able to use this report in one or more of the
following ways:
- to benchmark your organisation's performance in home emergency
insurance and assistance: given current uptake in each country,
could your company be selling more of this type of policy?
- to identify the demographic segments that are most likely to
use their policies to call for assistance: should these groups be
charged more for their cover than less demanding customers?
- to evaluate the opportunities for distributing home emergency
insurance through affinity and corporate partners: to what extent
will consumers buy through these means in each country?
- to assess the apparent willingness of consumers to purchase
this form of cover online; given the types of device that online
buyers report using, what is the scope for marketing more
effectively to this audience?
- to understand usage of home emergency insurance and assistance
in each country, how this varies according to a number of variables
and what this might mean for the profitability of your activities
in this sector.
Table of Contents
Executive Summary
Introduction
European overview
• France
• Germany
• Italy
• Poland
• Spain
• United Kingdom
Appendix
List of Graphics / Tables
0.0 EXECUTIVE SUMMARY
Spanish and French consumers are most likely to acquire home
assistance policies
Uptake is higher among city-dwellers than among those living in
rural areas
Direct sales account for around half of all policies sold in
these six countries
The UK's distribution landscape differs greatly from those of
its European neighbours
Poland exhibits the lowest
frequency of calls for assistance to policies in force
Some types of home emergency insurance are used more frequently
than others
Propensity to call for assistance is significantly higher among
younger policyholders
1.0 INTRODUCTION
What is this report about?
Rationale
European consumer research
Other international research reports
2.0 EUROPEAN OVERVIEW
Introduction
Uptake of home emergency insurance
Uptake of policies
Segmentation by type of cover
Segmentation by age group and by annual household income
band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group and by annual household income
band
Customer demographics: implications for policy uptake and call
frequency
Implications of age
Implications of annual household income
3.0 FRANCE
Introduction
Uptake of home emergency insurance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Cross-tabulation of distribution channels and interfaces
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Research sample statistics
4.0 GERMANY
Introduction
Uptake of home emergency insurance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Cross-tabulation of distribution channels and interfaces
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Research sample statistics
5.0 ITALY
Introduction
Uptake of home emergency insurance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Cross-tabulation of distribution channels and interfaces
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Research sample statistics
6.0 POLAND
Introduction
Uptake of home emergency insurance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Cross-tabulation of distribution channels and interfaces
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Research sample statistics
7.0 SPAIN
Introduction
Uptake of home emergency insurance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Cross-tabulation of distribution channels and interfaces
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Research sample statistics
8.0 UK
Introduction
Uptake of home emergency insurance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Influence of environment, dependents and home ownership
Relationship with household insurance
Relationship with bill payment protection insurance
Distribution of home emergency insurance
Distribution channels used for home emergency insurance
Distribution interfaces used for home emergency insurance
Cross-tabulation of distribution channels and interfaces
Frequency of usage of home emergency insurance
Frequency of calls for assistance
Segmentation by type of cover
Segmentation by age group
Segmentation by annual household income band
Research sample statistics
9.0 APPENDIX
Research sample statistics
Research structure
LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
2.0 EUROPEAN OVERVIEW
Survey sample, segmented by environment: six European countries,
2012
Survey sample, segmented by home ownership status: six European
countries, 2012
Survey sample, segmented by environment and by home ownership
status: six European countries, 2012 (table)
Proportion of respondents covered by home emergency insurance:
six European countries, 2012
Proportion of respondents covered by home emergency insurance,
segmented by type of policy: six European countries, 2012
Proportion of respondents covered by home emergency insurance,
segmented by type of policy: six European countries, 2012
(table)
Proportion of respondents covered by home emergency insurance,
segmented by age: six European countries, 2012
Proportion of respondents covered by home emergency insurance,
segmented by annual household income: six European countries,
2012
Proportion of respondents covered by home emergency insurance,
segmented by environment: six European countries, 2012
Proportion of respondents covered by home emergency insurance,
segmented by existence of dependents: six European countries,
2012
Proportion of respondents covered by home emergency insurance,
segmented by home ownership status: six European countries,
2012
Relationship between uptake of home emergency insurance and
uptake of household insurance: six European countries, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance: six European
countries, 2012
Distribution channels used for home emergency insurance: six
European countries, 2012
Distribution channels used for home emergency insurance: six
European countries, 2012 (table)
Distribution interfaces used for home emergency insurance: six
European countries, 2012
Distribution interfaces used for home emergency insurance: six
European countries, 2012 (table)
Proportion of home emergency insurance policyholders that made
one or more calls for assistance during the previous 12 months, and
overall ratio of calls to policies: six European countries,
2012
Proportion of home emergency insurance policyholders that made a
call for assistance during the previous 12 months, segmented by
number of calls: average of six European countries, 2012
Proportion of home emergency insurance policyholders that made a
call for assistance during the previous 12 months, segmented by
type of policy: six European countries, 2012
Proportion of home emergency insurance policyholders that made a
call for assistance during the previous 12 months, segmented by
age: six European countries, 2012
Proportion of home emergency insurance policyholders that made a
call for assistance during the previous 12 months, segmented by
annual household income: six European countries, 2012
Implications of customer age for policy uptake and call
frequency: average of six European countries, 2012
Implications of annual household income for policy uptake and
call frequency: average of six European countries, 2012
3.0 FRANCE
French survey sample, segmented by environment and by home
ownership status
Proportion of respondents covered by home emergency insurance in
France, segmented by type of
cover, 2012
Proportion of respondents covered by home emergency insurance in
France, segmented by age,
2012…
Proportion of respondents covered by home emergency insurance in
France, segmented by annual
household income, 2012
Proportion of respondents covered by home emergency insurance in
France, segmented by environment,
existence of dependents and home ownership status, 2012
Relationship between uptake of home emergency insurance and
uptake of household insurance in France, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance in France, 2012
Distribution channels used for home emergency insurance in
France, 2012
Distribution interfaces used for home emergency insurance in
France, 2012
Cross-tabulation of distribution channels and interfaces used
for home emergency insurance in France, 2012
Proportion of French home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by number of calls, 2012
Proportion of French home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by type of policy, 2012
Proportion of French home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by age, 2012
Proportion of French home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by annual household income, 2012
French survey sample, segmented by geographical region
French survey sample, segmented by age group and by annual
household income band
4.0 GERMANY
German survey sample, segmented by environment and by home
ownership status
Proportion of respondents covered by home emergency insurance in
Germany, segmented by type of
cover, 2012
Proportion of respondents covered by home emergency insurance in
Germany, segmented by age,
2012
Proportion of respondents covered by home emergency insurance in
Germany, segmented by annual
household income, 2012
Proportion of respondents covered by home emergency insurance in
Germany, segmented by environment,
existence of dependents and home ownership status, 2012
Relationship between uptake of home emergency insurance and
uptake of household insurance in Germany, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance in Germany, 2012
Distribution channels used for home emergency insurance in
Germany, 2012
Distribution interfaces used for home emergency insurance in
Germany, 2012
Cross-tabulation of distribution channels and interfaces used
for home emergency insurance in Germany, 2012
Proportion of German home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by number of calls, 2012
Proportion of German home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by type of policy, 2012
Proportion of German home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by age, 2012
Proportion of German home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by annual household income, 2012
German survey sample, segmented by geographical region
German survey sample, segmented by age group and by annual
household income band
5.0 ITALY
Italian survey sample, segmented by environment and by home
ownership status
Proportion of respondents covered by home emergency insurance in
Italy, segmented by type of cover,
2012
Proportion of respondents covered by home emergency insurance in
Italy, segmented by age, 2012
Proportion of respondents covered by home emergency insurance in
Italy, segmented by annual
household income, 2012
Proportion of respondents covered by home emergency insurance in
Italy, segmented by environment,
existence of dependents and home ownership status, 2012
Relationship between uptake of home emergency insurance and
uptake of household insurance in Italy, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance in Italy, 2012
Distribution channels used for home emergency insurance in
Italy, 2012
Distribution interfaces used for home emergency insurance in
Italy, 2012
Cross-tabulation of distribution channels and interfaces used
for home emergency insurance in Italy, 2012
Proportion of Italian home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by number of calls, 2012
Proportion of Italian home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by type of policy, 2012
Proportion of Italian home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by age, 2012
Proportion of Italian home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by annual household income, 2012
Italian survey sample, segmented by geographical region
Italian survey sample, segmented by age group and by annual
household income band
6.0 POLAND
Polish survey sample, segmented by environment and by home
ownership status
Proportion of respondents covered by home emergency insurance in
Poland, segmented by type of
cover, 2012
Proportion of respondents covered by home emergency insurance in
Poland, segmented by age,
2012….
Proportion of respondents covered by home emergency insurance in
Poland, segmented by annual
household income, 2012
Proportion of respondents covered by home emergency insurance in
Poland, segmented by environment,
existence of dependents and home ownership status, 2012
Relationship between uptake of home emergency insurance and
uptake of household insurance in Poland, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance in Poland, 2012
Distribution channels used for home emergency insurance in
Poland, 2012
Distribution interfaces used for home emergency insurance in
Poland, 2012
Cross-tabulation of distribution channels and interfaces used
for home emergency insurance in Poland, 2012
Proportion of Polish home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by number of calls, 2012
Proportion of Polish home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by type of policy, 2012
Proportion of Polish home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by age, 2012
Proportion of Polish home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by annual household income, 2012
Polish survey sample, segmented by geographical region
Polish survey sample, segmented by age group and by annual
household income band
7.0 SPAIN
Spanish survey sample, segmented by environment and by home
ownership status
Proportion of respondents covered by home emergency insurance in
Spain, segmented by type of cover,
2012
Proportion of respondents covered by home emergency insurance in
Spain, segmented by age, 2012…
Proportion of respondents covered by home emergency insurance in
Spain, segmented by annual
household income, 2012
Proportion of respondents covered by home emergency insurance in
Spain, segmented by environment,
existence of dependents and home ownership status, 2012
Relationship between uptake of home emergency insurance and
uptake of household insurance in Spain, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance in Spain, 2012
Distribution channels used for home emergency insurance in
Spain, 2012
Distribution interfaces used for home emergency insurance in
Spain, 2012
Cross-tabulation of distribution channels and interfaces used
for home emergency insurance in Spain, 2012
Proportion of Spanish home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by number of calls, 2012
Proportion of Spanish home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by type of policy, 2012
Proportion of Spanish home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by age, 2012
Proportion of Spanish home emergency insurance policyholders
that made a call for assistance during the previous 12 months,
segmented by annual household income, 2012
Spanish survey sample, segmented by geographical region
Spanish survey sample, segmented by age group and by annual
household income band
8.0 UK
UK survey sample, segmented by environment and by home ownership
status
Proportion of respondents covered by home emergency insurance in
the UK, segmented by type of cover, 2012
Proportion of respondents covered by home emergency insurance in
the UK, segmented by age, 2012
Proportion of respondents covered by home emergency insurance in
the UK, segmented by annual household income, 2012
Proportion of respondents covered by home emergency insurance in
the UK, segmented by environment, existence of dependents and home
ownership status, 2012
Relationship between uptake of home emergency insurance and
uptake of household insurance in the UK, 2012
Relationship between uptake of home emergency insurance and
uptake of bill payment protection insurance in the UK, 2012
Distribution channels used for home emergency insurance in the
UK, 2012
Distribution interfaces used for home emergency insurance in the
UK, 2012
Cross-tabulation of distribution channels and interfaces used
for home emergency insurance in the UK, 2012
Proportion of UK home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by number of calls, 2012
Proportion of UK home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by type of policy, 2012
Proportion of UK home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by age, 2012
Proportion of UK home emergency insurance policyholders that
made a call for assistance during the previous 12 months, segmented
by annual household income, 2012
UK survey sample, segmented by geographical region
UK survey sample, segmented by age group and by annual household
income band
9.0 APPENDIX
European survey sample, segmented by age group and by annual
household income band
To order this report:
Insurance Industry: Home Assistance Metrics:
Consumer Approaches to Home Emergency Insurance in Europe
Contact Nicolas: nicolasbombourg@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626
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