SAN FRANCISCO and MUMBAI, India, April
17, 2014 /PRNewswire/ --
Company launches innovative new ad
format that leverages deep linking to combine the power of search
and mobile ads
Vserv.mobi, an award winning mobile advertising exchange, today
announced the launch of Search Intent Ads, a new advertising format
that integrates the power of search into mobile ads. This format is
designed to help marketers attain relevant consumers and facilitate
their buying decisions via a seamless in-ad search strategy. Search
Intent Ads are enabled via full screen mobile ads on the Vserv.mobi
exchange across 150,000 apps and sites. The ad format will leverage
user intent and deep linking to drive these relevant consumers to
the right purchase funnel.
(Logo:
http://photos.prnewswire.com/prnh/20120725/546333 )
(Photo:
http://photos.prnewswire.com/prnh/20140416/681153 )
Propelled by the growing prevalence of smartphones, tablets and
other mobile devices, emerging markets like India and South East
Asia experienced a doubling of mobile data traffic in 2013.
Mobile shopping has created a strong influence on the e-commerce
sector, and mobile searches have been effective in helping
consumers make crucial purchase decisions swiftly. Studies show
that 75% of mobile searches lead to follow-up actions such as
purchases and word-of-mouth sharing. Search Intent Ads allow
e-commerce players to leverage this growing consumer reliance on
mobile Internet use by offering consumers a fast, easy and engaging
brand experience by searching for products on the mobile ad.
"E-Commerce companies are constantly seeking effective ways to
reach mobile users," said Dippak Khurana, CEO and Co-Founder,
Vserv.mobi. "Nearly 30 percent of the traffic on e-commerce
sites comes from mobile, and we expect this ratio to increase to 70
percent by next year. Asia-Pacific
region is poised to become the largest regional e-commerce market
in the world with expected annual sales to reach USD 525.2 billion. We are excited to further
boost this sector with the launch of Search Intent Ads on our
exchange to help marketers engage highly relevant consumers."
Commenting on the innovation, Rohit
Dadwal, Managing Director, Asia Pacific Ltd, Mobile
Marketing Association, said, "Search Intent Ads launched by
Vserv.mobi is a first-of-its-kind compelling mobile
advertising solution that will help boost mobile enabled commerce.
The timing of this advertising format launch complements the growth
of mobile media consumption habits evolving from mere browsing to
interactive engagement. The solution would enable commerce
providers to engage consumers and facilitate the path to purchase
led by advertising. Marketers would be able to harness the benefits
of mobile marketing more effectively with such an innovation."
The versatile Search Intent Ad format can be used by brands
across all industries like banking, financial services, insurance,
automotive and many more. Segmented sections of the advertisements
can provide quick access to popular product categories and can be
customised to take advantage of current trends and special seasons.
By enabling deep linking, brands can further re-engage,
re-target and gain higher ROI from mobile ads. Click here to learn
more about Search Intent Ads.
About Vserv.mobi
Vserv.mobi is an Award Winning Mobile Advertising Exchange
across Emerging Markets that maximises the value of mobile media
for advertisers, developers, publishers and telecom operators.
Powered by the award winning AudiencePro™ and AppWrapper™
platforms, Vserv.mobi has delivered mobile advertising experiences
for leading Fortune 500 brands & digital media companies,
across 200 countries. AudiencePro™ leverages privacy compliant
Telco subscriber data and user profiling, to enable credible
audience targeting capabilities on the Vserv.mobi advertising
exchange. AppWrapper™ is an independent platform that brings
"One Click" integration of SDKs for
App Developers across Advertising, In-App purchases, Analytics, Bug
Tracking and more. The company was founded in January 2010 and has a global presence, with
offices across USA, UK,
South Africa, India, Dubai,
Singapore, Indonesia, Malaysia, Thailand, Philippines & Vietnam. For more information, please visit
http://www.vserv.mobi.