-- HNA Tourism accelerates international growth and
attends the 2015 WTTC Global Summit
MADRID, April 21, 2015 /PRNewswire/ -- The 2015 World
Travel & Tourism Council (WTTC) Global Summit took place in
Madrid, Spain on April 15 and 16, 2015 with more than 700
representatives from government agencies, tourism service providers
and media outlets as well as investors and industry experts in
attendance. HNA Group chairman Chen
Feng gave one of the summit's key speeches. The event was
sponsored by Platinum sponsor NH Hotel Group, a subsidiary of HNA
Group and the third largest hotel group in Europe.
Photo - http://photos.prnewswire.com/prnh/20150417/199303
Photo - http://photos.prnewswire.com/prnh/20150417/199300
The 2015 WTTC chose "Overturn and Reshape" as the theme. The
king of Spain invited key members
of the WTTC for dinner on April 17,
including Chen Feng, the sole
entrepreneur from China invited to
the evening event. On April 15,
Chen Feng indicated in his speech
that China's rapid economic
development has boosted the fast growth of the tourism sector. In
2014, border crossings into and out of China numbered 110 million and the figure is
expected to surpass the 500 million mark over the next five years.
Taking into consideration the "One Belt, One Road" strategy being
rolled out by Chinese leaders, China is seeing huge tourism cooperation
opportunities with Europe. These
changes call for innovative players willing to take the initiative
and China will work closely with
Europe to take full advantage of
the opportunities.
Much in line with this year's "Overturn and Reshape" theme, the
appearance of HNA Tourism Group at the summit in Madrid provided an opportunity for the Chinese
tourism group to demonstrate its innovative international
development model to the world. Established in 2007, HNA Tourism's
operations now extend to hotels, aviation, tourism, finance, IT and
internet services. With quality brands such as Capital Airlines,
Deer Jet, Caissa Touristic, Tangla Hotels, NH Hotel Group, HNA
Cruises and Transforex Currency Exchange, among others, HNA Tourism
ranks sixth among all China-based
tourism groups.
In recent years, HNA Tourism has embarked on a globalization
strategy and improved its global competitiveness through a series
of international mergers and acquisitions. The group completed the
equity acquisitions of Caissa Touristic and the Spanish NH Hotel
Group, further complementing its international business layout. Its
subsidiary, Capital Airlines, with a focus on becoming the top
brand of air tour in China, is
aggressively developing Asian and North American markets.
Caissa Touristic is vigorously expanding into overseas markets
and taking a leading position in China's outbound tourism market by combining
airline travel with other components of tourism. HNA has 469 hotels
in 170 cities across nearly 30 countries worldwide, with NH Hotel
Group and Tangla Hotels as the two core brands.
Deer Jet, recently awarded the title of "Asia's Best Business Jet Charter", has
received the AGUS Platinum Rating's Five Star and IS-BAO
certifications, and owns a fleet of 84 planes. Its operations
network extends to major economic areas of the world. HNA Tourism's
corporate philosophy, focused on healthy and sustainable
development, innovative business models and growing reach in
international markets, was a major factor leading to the group
being selected as a winner at the 2014 Top World Travel Awards
(WTA).