Mobile Action Acquires Appmind
February 25 2016 - 10:00AM
Business Wire
Leading ASO Platforms Join Forces to Build
Robust Tools for Developers
Acquisition Bolsters Mobile Action’s Backend
Technology, Accelerates Platform Speed
Mobile Action, a leader in App Store intelligence and
optimization, today announced it has acquired ASO tool Appmind. The
acquisition solidifies Mobile Action as one of the premier mobile
data intelligence providers and will help accelerate the company’s
growth by providing additional backend technology. Additionally, as
a result of the partnership, Gabriel Machuret, ASO expert and
best-selling author of the “ASO Bible” and “ASO Ninja,” will join
the Mobile Action team as a brand ambassador.
Similar to Mobile Action, Appmind is an App Store optimization
and marketing service that assists in improving the visibility of a
mobile app in the App Store.
“In the Digital Age, the ability to get strong, actionable
insights about your mobile application is critical to drive user
acquisition, retention and engagement,” said Aykut Karaalioglu,
founder and CEO of Mobile Action. “We’ve been big fans of Gabriel
and Appmind for a long time and are excited to welcome him to the
team and offer our customers an even more comprehensive ASO
solution,” Karaalioglu said, noting that current Appmind customers
can immediately access Mobile Action’s tools by signing up.
With this acquisition, Appmind’s innovative backend technology
will help support and accelerate Mobile Action’s platform speed
during a period of rapid growth. In addition to immediate
technological advances, this partnership will enable a new team of
ASO leaders to collaborate on tools for developers, marketers and
product managers who are building and managing applications.
“My mission with Appmind has been to provide hard-working
developers and app managers with the tools they need to optimize
their applications,” said Gabriel Machuret, owner and CEO of
Appmind. “Mobile Action has been on my radar for a while now, and
simply put, I wanted to join the winning team. Mobile Action is the
most complete ASO tool in the market and I knew together we could
help our users migrate to an even more powerful system.”
Together, Mobile Action and Appmind’s technologies will continue
to develop leading tools and features to help app developers and
publishers understand ASO, while providing App Store insights and
reliable data. Read more about the news on Mobile Action’s
blog.
About Mobile Action
Mobile Action is an app store analytics and intelligence
platform that makes understanding and achieving app store
visibility simple. Our dashboard helps pinpoint areas in your app
that need improvement and provides you with actionable steps you
can follow to boost discoverability and get the App Store results
you’ve been looking for.
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Mobile ActionTyler Hoffman,
415-891-4907tyler@methodcommunications.com