- EV9 owners will soon be able to personalize their vehicle's
cockpit with their favorite NBA team's colors and logos
- Display Themes will initially be available on the EV9, but
are expected to become available on more Kia models in the
future
- Display Themes inspired by the NBA's 30 iconic teams can be
purchased via the Kia Connect Store
- NBA themes will be available starting April 9th, coinciding with the end of
the NBA regular season and the buzz leading up to the
playoffs
IRVINE,
Calif., April 18, 2024 /PRNewswire/ -- Fueling the
excitement of Kia's partnership with the NBA, Kia proudly
announces a new realm of self-expression through its Digital
Features and Services platform1, tailored specifically
with NBA basketball fans in mind. Kia will begin rolling out
the over-the-air updates for Display Themes to EV9 beginning
April 8 and ahead of the playoffs
starting April 20, owners of the 2024
Kia EV9 can personalize the vehicle's driver-facing 12.3-inch
instrument cluster with the distinctive colors and logos
representing each of the NBA's 30 iconic teams2. In the
future, other Kia vehicles equipped with the ultramodern
Connected Car Navigation Cockpit (ccNC) infotainment system with
Digital Features and Services OTA capability3 are
expected to also be able to access the NBA themes.
Whether it's the iconic blue and golden yellow for the Golden
State Warriors, or red, black and white for the Chicago Bulls,
diehard fans can proudly showcase their unwavering loyalty to their
favorite NBA team with a customized instrument cluster and
infotainment screens, along with unique welcome and goodbye sounds
for select EV9 trims4.
"As avid basketball enthusiasts, we're thrilled to introduce our
latest available OTA update which combines the thrill of the NBA
with the opportunity to personalize your Kia vehicle," said Steven
Center, COO and EVP, Kia America.
"This is just the tip-off, as we're committed to enhancing the
ownership and driving experience with more exciting themes,
collaborations, and digital features to be introduced in the
future."
As the first Kia to unlock the ability to remotely upgrade
performance, entertainment, and more with OTA capability, the 2024
EV9 will initially offer the NBA display themes before they're
rolled out to other Kia models with the latest ccNC infotainment
system. The NBA display themes will be available for purchase for
$39.99 for each team via the Kia
Connect Store's Digital Features and Services, which is accessed
through the Kia Access app or the Kia Owner Portal.
The outstanding EV9 was recently named both World Car of the
Year and World Electric Vehicle at the 2024 World Car Awards.
Kia America – about us
Headquartered in Irvine,
California, Kia America
continues to top automotive quality surveys. Kia is recognized as
one of the TIME100 Most Influential Companies of 2023. Kia serves
as the "Official Automotive Partner" of the NBA and offers a range
of gasoline, hybrid, plug-in hybrid and electric vehicles sold
through a network of over 775 dealers in the U.S., including
several cars and SUVs proudly assembled in America*.
For media information, including photography,
visit www.kiamedia.com. To receive
custom email notifications for press releases the moment they are
published, subscribe
at www.kiamedia.com/us/en/newsalert.
* The Sportage (excludes HEV and PHEV models), Sorento
(excludes HEV and PHEV models), and Telluride are assembled in
the United States from U.S. and
globally sourced parts.
1 Digital Features and Services may require an
additional cost and may vary by model, model year, and trim level.
Features, specifications, and fees are subject to change. Kia
Connect subscription is required and Kia Connect terms and
conditions apply. Complimentary subscription may not include all
available features and services. Digital Features and Services may
be currently unavailable for model year 2022 and newer vehicles
sold in Massachusetts.
2 Display Themes are only available on models that have
the latest ccNC (Connected Car Navigation Cockpit) based
infotainment system. Display Themes are currently available on all
EV9 trims. An active Kia Connect subscription is required to
utilize Display Themes. Without an active Kia Connect subscription,
Display Themes will not be operational. Once purchased, Display
Themes are limited to use on the specific vehicle tied to purchase
and cannot be transferred to other vehicles.
3 Over-the-Air features and updates may require an
additional cost and may vary by model, model year, and trim level.
Features, specifications, and fees are subject to change. Kia
Connect subscription is required and Kia Connect terms and
conditions apply.
4 Once a Display Theme is purchased, certain
welcome/goodbye sounds will be added to the following vehicles that
are tied to purchase: (1) EV9 Land AWD, (2) EV9 GTL AWD.
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SOURCE Kia America