CEO Calls for Industry-wide Sustainability
Commitment
DENVER, April 26,
2024 /PRNewswire/ -- Tractor Beverage Company, one of
North America's fastest-growing
beverage brands and the first and only Certified Organic, non-GMO
beverage company devoted to the food service industry, was named
the winner of a Gold Stevie® Award in the Products in the Area of
Sustainability & Climate Protection Status in The 22nd Annual
American Business Awards® today.
Developed in partnership with sustainability research company
HowGood, the Organic Impact Tracker quantifies the benefit of
sourcing organic ingredients versus their conventional
counterparts. Tractor is the first beverage brand to track and
disclose impact data about its ingredients, supporting the
company's commitment to transparency and sustainable sourcing and
responding to consumer demand for clean ingredients and
environmental responsibility. The Organic Impact Tracker uses five
key metrics to show how a single beverage can change the world:
synthetic pesticides avoided, organic land supported, carbon
emissions avoided, water saved, and improved soil health.
"Winning the Gold Stevie Award in Sustainability & Climate
Protection feels like a high-five from the planet," said Tractor
Beverage CEO Kevin Sherman. "This
achievement reaffirms our belief in the importance of sustainable
practices and motivates us to continue leading the way towards a
greener future. Huge shoutout to our amazing team for their hard
work and dedication. To our colleagues in the foodservice beverage
industry, let's take this moment as a challenge to prioritize
sustainability in everything we do. Together, we can make a
meaningful difference for our planet and future generations."
The American Business Awards are the U.S.A.'s premier business awards program. All
organizations operating in the U.S.A. are eligible to submit nominations –
public and private, for-profit and non-profit, large and small.
Nicknamed the Stevies for the Greek word meaning "crowned," the
awards will be presented to winners at a gala ceremony at the
Marriott Marquis Hotel in New York
on Tuesday, June 11. Tickets are now
on sale.
More than 3,700 nominations from organizations of all sizes and
in virtually every industry were submitted this year for
consideration in a wide range of categories, including Startup of
the Year, Executive of the Year, Best New Product or Service of the
Year, Marketing Campaign of the Year, Thought Leader of the Year,
and App of the Year, among others.
More than 300 professionals worldwide participated in the
judging process to select this year's Stevie Award winners. The ABA
judges lauded Tractor Beverage Company for leading the industry in
sustainability with its Organic Impact Tracker and partnership with
HowGood. "The impact from the ground up is clear," commented one
judge. "They've significantly reduced synthetic pesticides, cut
carbon emissions, and supported organic farming. Their commitment
to regenerative agriculture and transparency sets a commendable
example, driving progress towards a cleaner, healthier planet."
"While growth in much of the world economy has recovered slowly
from the COVID-19 pandemic, the American economy continues to show
remarkable resilience and growth," said Stevie Awards president
Maggie Miller. "Our 2024 Stevie
winners have contributed to that successful recovery through their
innovation, persistence, and hard work. We congratulate all our
winners in the 2024 ABAs and look forward to celebrating their
achievements during our June 11
awards banquet in New York."
Details about The American Business Awards and the list of 2024
Stevie winners are available at
www.StevieAwards.com/ABA.
About Tractor Beverage Company
Tractor Beverage
Company is revolutionizing the beverage station as the first and
only USDA Organic Certified, Non-GMO full-line beverage solution
for food service. Farmer-founded and employee-owned, the team is on
a mission to create a cleaner, healthier planet, one drink at a
time. 136 million+ Tractor drinks are served annually in more than
6,000 locations across 50 states, with a portfolio of 25
uniquely flavored Certified Organic and Non-GMO craft
refreshers, lemonades, and premium craft sodas, as well as organic
frozen and organic mixology. Tractor's thoughtfully crafted drinks
feature clean ingredients that deliver taste, functionality, and
experience without any bad stuff. Tractor is the first beverage
brand to track and disclose impact data about its ingredients
through the Organic Impact Tracker, quantifying the
benefit of sourcing organic versus conventional ingredients. The
company was included on the 2023 and 2022 Inc. 5000 lists of
America's fastest-growing private companies and Fast Company's 2021
list of the world's Most Innovative Companies. For more
information, visit drinktractor.com or follow along on
Instagram: @drinktractor
About the Stevie Awards
Stevie Awards are conferred in
nine programs: the Asia-Pacific Stevie Awards, the German Stevie
Awards, the Middle East &
North Africa Stevie Awards, The American Business Awards®, The
International Business Awards®, the Stevie Awards for Women in
Business, the Stevie Awards for Great Employers, the Stevie Awards
for Sales & Customer Service, and the new Stevie Awards for
Technology Excellence. Stevie Awards competitions receive more than
12,000 entries each year from organizations in more than 70
nations. Honoring organizations of all types and sizes and the
people behind them, the Stevies recognize outstanding performances
in the workplace worldwide. Learn more about the Stevie Awards at
http://www.StevieAwards.com. Supporting sponsors of The 2024
American Business Awards include Melissa Sones Consulting and
SoftPro.
Media Relations:
Chrystie Heimert
376856@email4pr.com
802-338-2556
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SOURCE Tractor Beverage Company
