The brand snagged 3 Gold Telly's, 4 Silver
Telly's and 1 Bronze Telly for Branded Content, Talent
Partnerships, Online Commercials and Social Media.
STAMFORD, Conn.,
June 4,
2024 /PRNewswire/ -- The Lovesac Company, the home
furnishing and technology brand best known for its Sactionals, The
World's Most Adaptable Couch, today announced its 'Rewriting
the Rules of Comfort™' 25th Anniversary
campaign collected a total of eight winning submissions across
multiple top categories in the 45th Annual Telly Awards. The Telly
Awards honor excellence in
video and television across all screens
and is judged by leaders from the
advertising world, video platforms, television and
streaming networks. Lovesac is in good company as this year's
winners also include Adobe, Calvin
Klein, ESPN, LinkedIn, MTV Entertainment Studios, NASA, the
LA Clippers (NBA) and more.
The 25th Anniversary campaign celebrated the past,
present and future innovation Lovesac prides itself on, featuring
four integral celebrity partners. Tapping into how Total Comfort is
something truly individual and adaptable, real Lovesac customers
Travis Barker, Brandy, Shaun White and Haley Lu
Richardson, each demonstrated how they Rewrite the Rules of
Comfort by incorporating Lovesac product and brand ethos into their
coveted spaces in unique ways. For 25 years, Lovesac has been
disrupting the furniture category, and the 'Rewriting the Rules of
Comfort™' campaign showcased product benefits in
unexpected ways that captivated target audiences and resulted in
unprecedented product sales.
"I'm excited to see our campaign and the phenomenal creativity
and effort behind it recognized by the Telly Awards this year,"
said Shawn Nelson, Lovesac Founder
and CEO. "We hear from our customers all the time about how Lovesac
products have changed what comfort means at home with family and
friends. This campaign was all about sharing some of those great
stories."
- Silver Telly Winner in Branded Content -
Commercials
- Gold Telly Winner in Branded Content -
Promotional
- Silver Telly Winner in Branded Content - Brand
Collaboration (Use of Creator, Celebrity & Influencer)
- Silver Telly Winner in Online Commercials -
Branding
- Gold Telly Winner in Online Commercials -
Promotional
- Gold Telly Winner in Online Commercials -
Brand Collaboration (Use of Creator, Celebrity or Influencer)
- Silver Telly Winner in Online Commercials -
Products & Services
- Bronze Telly Winner in Online Commercials -
Social Media
"The caliber of the work this season truly has reflected the
theme of going beyond the frame. Our industry is experimenting with
new technologies like never before, crafting truly compelling
stories to draw attention to some of the world's most pressing
issues," shares Telly Awards Managing Director Amanda Needham. "The Telly Awards is uniquely
positioned to meet the industry where it's actually making work, be
that on television or TikTok."
This was a record-breaking
year with nearly
13,000 entries from across the globe and top video
and television content producers. Winners were chosen by The Telly
Awards Judging Council which includes Nathalie Van Sasse Van
Ysselt, VP of Design and Creative Services, MSG Sphere Studios;
Barry Christie, Global Creative
Lead, Meta Creative Shop; Farihah Zaman, Director, member of Brown
Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock;
and Malinda Wink, Executive Director
Minderoo Pictures.
The full list of the 45th Annual Telly Awards winners can be
found at www.tellyawards.com/winners. To learn more about
Lovesac, visit www.lovesac.com.
About The Lovesac Company
Based in Stamford, Connecticut,
The Lovesac Company (NASDAQ: LOVE) is a technology driven company
that designs, manufactures and sells unique, high-quality furniture
derived through its proprietary Designed for Life approach which
results in products that are built to last a lifetime and designed
to evolve as customers' lives do. The current product offering is
comprised of modular couches called Sactionals, premium foam
beanbag chairs called Sacs, and the Sactionals StealthTech Sound +
Charge System. As a recipient of Repreve's 7th Annual Champions of
Sustainability, responsible production and innovation are at the
center of the brand's design philosophy with products protected by
a robust portfolio of utility patents. Products are marketed and
sold primarily online directly at www.lovesac.com, supported
by direct-to-consumer touch points in the form of owned showrooms,
as well as through shop-in-shops and pop-up-shops with third party
retailers including Best Buy. LOVESAC, DESIGNED FOR LIFE,
SACTIONALS, SAC, STEALTHTECH, THE WORLD'S MOST ADAPTABLE COUCH, and
TOTAL COMFORT are trademarks of The Lovesac Company and are
Registered in the U.S. Patent and Trademark Office.
Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com
About The Telly Awards
The Telly Awards is the premier
award honoring video and television across all screens. Established
in 1979, The Telly Awards receives over 13,000 entries from all 50
states and 5
continents. Entrants are judged by The Telly Awards Judging Council—an industry
body of over 200 leading experts
including advertising agencies, production companies, and major television
networks, reflective of the multiscreen industry The Telly Awards
celebrates. Partners of The Telly Awards include the Gotham
Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the
Bid, Video Consortium, and Series Fest. New Partners include FWD-
Doc, AI Film Festival, Reel Abilities Film Festival, and Film
Fatales.
More information can be found
at the Telly Awards Press Center: https://tlly.co/press
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SOURCE The Lovesac Company