53 Percent of GBS Leaders Prioritize Productivity: Zinnov-ProHance Study Reveals Data-driven Strategies for Organizational Success
September 20 2024 - 8:00AM
Business Wire
As macro-economic challenges mount, Global Business Services
(GBS) organizations are at a pivotal juncture. A new study by
Zinnov, a global management consulting firm, and
ProHance, a productivity management pioneer, underscores the
need for GBS leaders to implement robust productivity frameworks to
withstand economic pressures and drive sustainable growth.
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Ankur Dhingra, CEO, ProHance (left) and
Karthik Padmanabhan, Managing Partner, Zinnov (Photo: Business
Wire)
The study highlights that 53% of GBS leaders rank productivity
improvement as their top priority for 2024, and cite limited access
to reliable data as a key barrier. The study unveils the
Zinnov-ProHance Productivity Framework, designed to help
organizations identify pain points and curate targeted
interventions. With early-stage organizations reporting up to a 20%
improvement in productivity levels, the framework-led approach has
merit.
The study finds that productivity is not just a measure of
efficiency but a strategic imperative for GBS organizations. As the
role of GBS evolves from being a cost center to a value-driver,
leaders must approach productivity management by balancing cost
efficiencies with value creation and innovation.
Karthik Padmanabhan, Managing Partner, Zinnov,
commented, “Today, the pursuit of productivity extends beyond just
deploying advanced tools – it requires a framework-led approach.
With 52% of leaders citing limited access to reliable data as a
major barrier, and productivity dropping by 15% after 8 hours of
work, sustainable productivity is not just about working harder,
but smarter. By setting realistic KPIs, the Zinnov-ProHance
Productivity Framework moves 19% of employees into high
productivity zones within six months. It provides a blueprint for
GBS organizations to baseline and benchmark productivity, and make
data-driven decisions.”
For GBS leaders, the path forward is clear: embrace a
productivity framework that integrates advanced analytics, targeted
interventions, and strategic change management to navigate the
complexities of the current business environment and unlock
sustainable growth.
“Driving the productivity agenda within GBS demands a robust
measurement system. The enterprise productivity landscape is
cluttered with various technologies such as Generative AI, RPA, and
Process Discovery. However, the impact of these technologies on
optimizing investments in human capital often remains unclear.
ProHance offers a comprehensive understanding of work patterns and
their influence on efficiency and productivity. This study,
grounded in first-principles, provides accurate measurement and
presents an alternative perspective, enabling GBS organizations to
focus on the true drivers of sustainable productivity,” said
Ankur Dhingra, CEO, ProHance.
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Shikha Mishra shikha.m@prohance.net