NEW
YORK, Sept. 24, 2024 /PRNewswire/ -- Report with
market evolution powered by AI- The global kombucha market
size is estimated to grow by USD 8.36
billion from 2024-2028, according to Technavio. The market
is estimated to grow at a CAGR of over 27.48% during the
forecast period. Health benefits of kombucha is driving market
growth, with a trend towards packaging innovations and
increasing marketing initiatives. However, availability of
counterfeit kombucha drinks poses a challenge. Key market
players include Asheville Kombucha Mamas LLC, Brew Dr. Kombucha,
GTs Living Foods, Health Ade LLC, Holy Kombucha Inc., Humm Kombucha
LLC, K95 Foods Pvt Ltd., Kosmic Kombucha, LIVE Soda LLC, Margaret
River Kombucha Co. Pty Ltd., NessAlla Kombucha, PepsiCo Inc., Rauch
Fruchtsafte GmbH and Co OG, Remedy Drinks Pty Ltd, Rowdy Mermaid
Kombucha, Slades Beverages, SOMA Kombucha, Suja Life LLC, The Coca
Cola Co., and The Hain Celestial Group Inc..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (Organic and
Non-organic), Distribution Channel (Offline and Online), and
Geography (North America, Europe, APAC, Middle East and Africa, and
South America)
|
Region
Covered
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Key companies
profiled
|
Asheville Kombucha
Mamas LLC, Brew Dr. Kombucha, GTs Living Foods, Health Ade LLC,
Holy Kombucha Inc., Humm Kombucha LLC, K95 Foods Pvt Ltd., Kosmic
Kombucha, LIVE Soda LLC, Margaret River Kombucha Co. Pty Ltd.,
NessAlla Kombucha, PepsiCo Inc., Rauch Fruchtsafte GmbH and Co OG,
Remedy Drinks Pty Ltd, Rowdy Mermaid Kombucha, Slades Beverages,
SOMA Kombucha, Suja Life LLC, The Coca Cola Co., and The Hain
Celestial Group Inc.
|
Key Market Trends Fueling Growth
The kombucha market has experienced significant growth due to
packaging innovations and increased marketing initiatives. In the
packaging sector, companies like Health-ade and Healthy Brands
Collective differentiate their products through unique bottle
designs and protective packaging. Health-ade's squared corner
bottles and new tagline, and Healthy Brands Collective's amber
glass bottles, are examples of such innovations. Simultaneously,
marketing efforts, such as Reed's and Health-ade's integrated
campaigns on newspapers, magazines, and social media, have
increased product awareness. KeVita's Instagram campaign, where
fans upload selfies with brand filters, is another effective
marketing strategy. These efforts broaden brand appeal among
retailers and consumers, contributing to the growth of the global
kombucha market.
The Kombucha market is experiencing significant growth, driven
by increasing consumer interest in craft beverages and functional
health benefits. This probiotic drink, made through the
fermentation process, is available in various formats, including
glass bottles, aluminum cans, and PET bottles. Online retailers and
health stores are key sales channels, but convenience stores are
also jumping on the bandwagon. Diverse palates are fueling the
trend with flavors like hibiscus lime, lavender, blueberry, guava,
Kombrewcha, mango pineapple, and blood orange. Major players like
Ekaterra are expanding their RTD supplier revenue by catering to
this market. Nutritional values, alcohol content, and secondary
fermentation are important considerations. Regulatory organizations
are closely monitoring the market, covering various analyses under
PESTLE analysis. Packaging evolution is a crucial aspect, with cans
and bottles becoming more accessible and convenient for consumers.
Brands are focusing on health advantages, gut flora, and functional
beverages for global expansion. DIY kombucha culture and local,
artisanal offerings continue to thrive. Cookware, cookbooks, baking
supplies, and ready-to-drink beverages are common kitchen cabinet
essentials for home brewers.
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Market Challenges
- The global kombucha market faces a significant challenge with
the prevalence of counterfeit products. These imitations negatively
impact market growth and create an uneven competitive landscape for
legitimate kombucha vendors. Counterfeit kombucha products, sold
primarily through e-commerce platforms, lack quality and are priced
lower than genuine items. Consumers in regions like APAC and the
Middle East are often misled by
similar product names and packaging, damaging the sales and brand
reputation of genuine kombucha vendors. The presence of counterfeit
kombucha products is expected to hinder the growth of the market
during the forecast period.
- The Kombucha market is thriving in the health and wellness
sector, with functional beverages becoming increasingly popular.
Global expansion is a key challenge as this niche industry seeks to
reach wider audiences. Accessibility remains a concern, with some
consumers preferring DIY kits, while others look for convenient
ready-to-drink options. Mainstream appeal is growing, with
celebrity endorsements and health influencers promoting its
authentic flavors and nutritional benefits. Functional beverages
offer gut health advantages, including digestion support and blood
pressure management. Kombucha's fermentation process involves
bacteria, yeast, sugar, and a Symbiotic Culture of Bacteria and
Yeast (SCOBY). Product innovation includes spray-drying and powder
form for greater accessibility. CVC Capital Partners and Harris Tea
Company have invested in the market, while local and artisanal
brands continue to thrive. Packaging evolution is crucial, with
various types catering to different consumer preferences. Cookware,
cookbooks, and baking supplies are common kitchen items used in
homemade kombucha production. Fruits, herbs, and spices, as well as
flowers, add flavor and health benefits. The craft beverage
movement fuels market growth, with lactic acid bacteria and
probiotics contributing to immunity and heart health.
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Segment Overview
This kombucha market report extensively covers market
segmentation by
- Type
- 1.1 Organic
- 1.2 Non-organic
- Distribution Channel
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Organic- The Kombucha market has
experienced significant growth in recent years. Consumers are
increasingly drawn to this fermented tea beverage for its unique
taste and perceived health benefits. Producers are meeting this
demand by expanding production and distribution channels. Key
players in the industry include GT's Kombucha, KeVita, and Synergy
Drinks. These companies offer various flavors and sizes to cater to
diverse consumer preferences. The market is expected to continue
growing due to increasing health consciousness and consumer
interest in natural and organic products.
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into AI's impact on market dynamics, emerging trends, and future
opportunities- including forecast (2024-2028) and historic data
(2018 - 2022)
Research Analysis
Kombucha, a fermented tea beverage, has gained significant
popularity in the health and wellness scene as a functional
beverage. Its unique taste, derived from the symbiotic culture of
bacteria and yeast (SCOBY), produces lactic acid bacteria and
probiotics, enhancing digestion and supporting gut health. With its
mainstream appeal, the global kombucha market is expanding, making
this probiotic drink more accessible to consumers. Functional
beverages, including kombucha, offer health advantages beyond basic
hydration. The evolution of kombucha packaging has made it more
convenient for consumers to enjoy this beverage at home or
on-the-go. Local and artisanal kombucha producers continue to
thrive, while major players focus on innovation and product
development. Kombucha comes in various flavors such as hibiscus
lime, lavender, blueberry, and guava, catering to diverse consumer
preferences. The brewing process involves fermenting tea, sugar,
and water, with the addition of bacteria and yeast. The resulting
drink provides a natural source of probiotics, aiding in
maintaining a healthy gut flora.
Market Research Overview
Kombucha, a fermented tea beverage, has gained significant
popularity in the health and wellness industry due to its
functional properties. This once niche beverage has grown into a
global phenomenon, appealing to a wide range of consumers. The
accessibility of DIY kombucha culture and the emergence of local
and artisanal producers have contributed to its mainstream appeal.
Packaging evolution, from kitchen cabinet to residential buildings,
cookware, cookbooks, and baking supplies, has made kombucha more
convenient for consumers. Ready-to-drink beverages have also
entered the market, catering to the demand for convenience.
Celebrity endorsements and health influencers have further boosted
the popularity of kombucha. Product innovation and technology have
led to the development of spray-drying and powder form, making it
easier to consume on-the-go. Major players in the tea industry,
such as Ekaterra, have entered the market, driving revenue growth.
The craft beverage movement has embraced kombucha, leading to an
array of authentic flavors using fruits, herbs, and spices, as well
as flowers. Regulatory organizations have analyzed various aspects
of kombucha, including secondary fermentation, flavorings, and
nutritional values. The fermentation process produces probiotics,
aiding digestion and gut health, as well as offering benefits for
blood pressure management, heart health, and immunity. The kombucha
market includes various players, from small-scale producers to
large corporations. Some key trends include the use of alcohol
content in fermentation, probiotic drinks, and the role of gut
flora in health advantages. Consumer interest in flavors like
hibiscus lime, lavender, blueberry, guava, and Kombrewcha, as well
as mango pineapple and blood orange, continues to drive growth. The
market includes various packaging types, such as glass bottles,
aluminum cans, and PET bottles, sold through online retailers,
health stores, convenience stores, and diverse palates.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Distribution Channel
-
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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