GE Appliances and Mothers’ Milk Bank Northeast Come Together to Support Babies and Their Families Through Innovative Technology
September 25 2024 - 11:44AM
Business Wire
GE Appliances, a leading manufacturer of home appliances, today
announced a transformative collaboration with Mothers’ Milk Bank
Northeast, a non-profit organization dedicated to providing
lifesaving pasteurized donor human milk to premature and medically
fragile babies. The partnership is revolutionizing milk donation
tracking and management and bringing critical support to vulnerable
infants when it is needed most.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240925140056/en/
GE Appliances' collaboration with
Mothers’ Milk Bank Northeast brings critical support to vulnerable
infants when it is needed most. (Photo: GE Appliances, a Haier
company)
“This initiative is a game-changer for our organization,” said
Deborah Youngblood, CEO of Mothers’ Milk Bank Northeast. “The new
system will allow us to track milk donations more efficiently,
manage donor information effectively, and ultimately provide more
life-saving milk to infants in need across the country.”
Studies show that breast milk is proven to decrease the rate of
life-threatening disease for fragile newborns1, improving the
health of infants requiring NICU care. When a mother’s milk is
unavailable, donor milk becomes the essential and often lifesaving
alternative. However, staying connected with milk donors and
beneficiaries, while keeping milk deliveries safe and readily
available, posed a challenge.
Recognizing the need for a more efficient tracking system, the
milk bank reached out to GE Appliances for assistance in
implementing Salesforce’s cloud-based software. The objective was
to improve the tracking of milk donations, manage donor screenings
more effectively, and increase the milk available for families’
needs.
This collaboration unites GE Appliances' expertise in digital
transformation and AI, and Mothers’ Milk Bank Northeast’s
commitment to providing essential support to families. Powered in
part by Salesforce technology, the companies have created a
streamlined and efficient system for tracking milk donations,
managing donor screening, and improving milk distribution.
Since Mothers’ Milk Bank Northeast began its work with GE
Appliances and Salesforce, it has seen a 15% increase in milk
production, enabling the non-profit to provide more milk for more
families in need – and keep more infants healthy.
"GE Appliances is redefining how our business engages with
communities, focusing on skills-based volunteerism to make a
transformational difference," said Anne Limberg, Senior Principal
Digital Technology Program Manager at GE Appliances. “We assembled
an all-women, global team with expertise in technology and project
management, to design a custom Salesforce platform tailored to the
specific needs of Mothers’ Milk Bank Northeast. This collaboration
is a testament to how we engage differently as a company and how we
can leverage our business relationships and expertise to support
vital causes.”
Through access to Salesforce technology including Experience
Cloud, Marketing Cloud, and Sales Cloud, as well as GE Appliances'
existing Salesforce architecture and development expertise,
Mothers’ Milk Bank Northeast staff and volunteers are supported at
every step, from collection and pasteurization to distribution to
hospitals.
“Salesforce is committed to driving positive change through
technology,” said Lori Freeman, VP and GM of Nonprofit at
Salesforce. “We are thrilled to be able to work closely with GE
Appliances and Mothers’ Milk Bank Northeast to provide solutions
that directly impact the lives of families and help ensure the
health of vulnerable infants.”
In addition to the digital solutions, GE Appliances is also
supporting Mothers' Milk Bank Northeast with essential cold storage
units to ensure the safe preservation of donor milk for
distribution.
1 Colaizy TT, Poindexter BB, McDonald SA, et
al. Neurodevelopmental Outcomes of Extremely Preterm Infants Fed
Donor Milk or Preterm Infant Formula: A Randomized Clinical Trial.
JAMA. 2024;331(7):582–591. doi:10.1001/jama.2023.27693
About GE Appliances
At GE Appliances, a Haier company, we come together to make
"good things, for life." We're creators, thinkers and makers who
believe that anything is possible and that there’s always a better
way. We’re a company powered by our people, made stronger through
our diversity — allowing us to grow closer than ever before to our
owners, anticipate their needs and enhance their lives.
About Mothers’ Milk Bank Northeast
Mothers’ Milk Bank Northeast is a non-profit organization that
collects, pasteurizes, and distributes human donor milk to
premature and medically fragile infants. Providing more than 1.5
million essential feedings every year, the organization serves more
than 100 hospitals in the northeast and plays a critical role in
ensuring the health and well-being of vulnerable babies.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240925140056/en/
Katina Whitlock Senior Manager, Community Engagement
katina.whitlock@geappliances.com