lockr's Audience Integration Manager unlocks identity, data,
and infrastructure providers through a single integration.
NEW
YORK, Oct. 9, 2024 /PRNewswire/ -- lockr, the
first-party data collaboration platform that saves time and money
for enterprises, today announced the addition of lockrKeys to
Audience Integration Manager (AIM). lockrKeys enables publishers to
unlock a full suite of identity and data providers through a single
AIM contract and integration. This powerful tool streamlines
negotiations and deployments with individual identity providers,
facilitating seamless data connections across customer data
platforms, clean rooms, and programmatic channels.
lockr's Audience Integration Manager
unlocks identity, data, and infrastructure providers through a
single integration.
With lockrKeys, publishers can directly activate alternative IDs
such as LiveRamp's RampID via the Authenticated Traffic Solution,
Unified ID 2.0, ID5's ID, and more. Publishers configure different
identity partners and data controls through a simple, self-service
interface, expediting time to launch.
lockr provides all infrastructure, liability, and ongoing
maintenance to publishers. lockr's AIM container eliminates
challenges publishers face in implementing ID solutions. As Google
shifts away from a complete deprecation of third-party cookies
towards consumer choice, lockr offers an easy way to stay ahead in
an ever-evolving landscape.
"We hear the burdens publishers are under and built lockrKeys to
make it easy to deploy and test different ID solutions. Now that
the timeline to the total loss of third-party cookies is based on
consumer behavior, lockr is an even more valuable partner in
enabling publishers to continue to invest in the future without
sacrificing their scarce engineering resources," said Keith Petri, CEO and Founder of lockr.
"lockr exponentially accelerates time to market with the
addition of lockrKeys," said Stephanie
Mazzamaro, Head of Programmatic, Addressability & Ops at
The Arena Group. "We were able to launch an ID partner with a click
of a mouse which had previously taken us weeks if not months to
launch due to sprint planning, development work and contract
negotiations."
lockrKeys is available in lockr's Prebid module, which is
configured for speed and flexibility. lockr calls ID partners via a
server-to-server integration, which returns IDs 2x faster than
client-side integrations. This server-side approach provides
publishers with the flexibility to either activate IDs across
programmatic bidders or keep IDs exclusive to direct and private
marketplace deals.
Publishers can also maintain direct contractual partnerships
with identity providers in AIM if preferred.
For more information about lockr and AIM, please visit
https://loc.kr/for-publishers/. To get started, reach out to
bd@loc.kr.
About lockr
lockr is the first consumer-focused platform for identity and
commerce. lockr's Audience Integration Manager (AIM) enables
seamless identity management in a privacy-complaint, consumer-first
manner to facilitate data flows and activation strategies for
publishers, advertisers, and retailers.
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SOURCE lockr
