The groundbreaking collaboration between two
storied luxury brands continues to blend the artistry of
collectible treasures with the pinnacle of experiential
travel
BETHESDA, Md., Nov. 26,
2024 /PRNewswire/ -- The Luxury Group by
Marriott International today unveils the next chapter of its
exclusive brand partnership with auction house Sotheby's,
"Iconic Pieces. Extraordinary Experiences." Building on the success
of their inaugural offerings earlier this year, the two global
luxury powerhouses will introduce new exclusive experiences for The
Luxury Sales this December in New
York. Rooted in a shared vision of reimagining the
boundaries between luxury travel and collectible art, the continued
collaboration underscores the synergy between the Luxury Group's
world-class approach to experiential hospitality and Sotheby's
curatorial expertise across its extensive sales categories.
The Luxury Group and Sotheby's will auction two captivating
experiences designed to pair world-class hospitality with
exceptional treasures from Sotheby's auctions offering guests the
chance to explore their passions while discovering unforgettable
destinations:
- Geneva Grandmasters: A Watchmaking Odyssey Curated by
The Ritz-Carlton
Watch enthusiasts will have the exclusive
opportunity to bid on an intimate horology immersion at The
Ritz-Carlton Hotel de la Paix, Geneva with legendary watch brand
Girard-Perregaux, including a hands-on workshop with the artisans;
singular opportunities to shop limited-edition timepieces; and a
private culinary experience at the Villa Girard-Perregaux in La
Chaux-de-Fonds, the brand's ancestral home.
Geneva Grandmasters: A Watchmaking Odyssey will
be presented within Sotheby's Important Watches sale on
Friday, December 6, marking the first
time Marriott International will offer an experience in a live
auction.
- A Taste of France: An
Epicurean Voyage Curated by The Luxury Collection
Guests
will check into Prince de Galles,
a Luxury Collection Hotel, Paris before exploring the country's
culinary treasures, from a guided day trip to Champagne Lallier's
historic Maison in Aÿ for a taste of its latest harvests, to an
afternoon tea with Global Explorer and esteemed chef and artist,
Laila Gohar, whose food-inspired
works have been showcased around the world.
As a part of the Finest Wines auction, A Taste
of France is available for online
bidding now until Tuesday, December
10.
"The expansion of our brand partnership with Sotheby's reflects
our common belief that true luxury combines both the tangible and
intangible," said George Hammer,
Global Head of Luxury Marketing, Marriott
International. "We're continuing to explore the
interplay art and travel with experiences that not only celebrate
our audience's passions but also inspire a deeper connection and
appreciation for the artistry behind them. As this collaboration
evolves, we're excited to leverage our international presence and
the diverse expertise across our portfolio to surprise our guests
with even more dynamic, never-been-seen experiences."
"This collaboration represents a unique fusion of Sotheby's
expertise in curating exceptional luxury collectibles and the
Luxury Group's unparalleled approach to hospitality,"
said Eléonore Dethier, Sotheby's Global Head of
Partnerships. "We are delighted to present these
experiences during The Luxury Sales in New York, celebrating the pinnacle of
hospitality, craftsmanship, and savoir-faire, while creating
unforgettable moments for our clients that transcend traditional
luxury."
In addition to the experiential auction offerings, the
collaboration will showcase the Luxury Group's world-class approach
through hospitality, curated events, and exclusive editorial
content when Sotheby's exhibitions open to the public on
December 5th.
Collectors and travelers alike can look forward to additional
offerings from the Luxury Group and Sotheby's in 2025 as the
collaboration continues to grow worldwide. For more details
surrounding the experiences and Sotheby's Luxury Sales, please
visit www.sothebys.com/en/series/luxury-sales.
ABOUT THE LUXURY GROUP®
With an unrivaled
portfolio of eight dynamic luxury brands, Marriott International is
creating authentic, rare, and enriching experiences sought by
today's global luxurian. Spanning all corners of the world,
Marriott International's luxury brands group offers a boundless
network of more than 510 landmark hotels and resorts in 70
countries and territories through The Ritz-Carlton, Ritz-Carlton
Reserve, Bvlgari Hotels & Resorts, St. Regis Hotels &
Resorts, EDITION, The Luxury Collection, JW Marriott, and W Hotels.
From the world's most iconic destinations to the ultimate
undiscovered gems, the international hospitality leader's
collection of luxury brands is focused on elevating travel with
highly contextualized, nuanced brand experiences that signal the
future of luxury by allowing guests to indulge their passions while
sparking personal growth. For more information on the Luxury Group,
stay connected on Instagram.
ABOUT MARRIOTT BONVOY®
Marriott Bonvoy's
extraordinary portfolio offers renowned hospitality in the most
memorable destinations in the world, with 32 brands that are
tailored to every type of journey. From The Ritz-Carlton and St.
Regis to W Hotels and more, Marriott Bonvoy has more luxury
offerings than any other travel program. Members can earn points
for stays at hotels and resorts, including all-inclusive
resorts and premium home rentals, and through everyday
purchases with co-branded credit cards. Members can redeem their
points for experiences including future stays, Marriott Bonvoy
Moments™, or through partners for luxurious products from Marriott
Bonvoy Boutiques®. To enroll for free or for more
information about Marriott Bonvoy, visit marriottbonvoy.com.
ABOUT SOTHEBY'S
Established in 1744, Sotheby's is the
world's premier destination for art and luxury. Sotheby's promotes
access to and ownership of exceptional art and luxury objects
through auctions and buy-now channels including private sales,
ecommerce and retail. Our trusted global marketplace is supported
by an industry-leading technology platform and a network of
specialists spanning 40 countries and 70 categories which include
Contemporary Art, Modern and Impressionist Art, Old Masters,
Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and
Design, as well as collectible cars and real estate. Sotheby's
believes in the transformative power of art and culture and is
committed to making our industries more inclusive, sustainable and
collaborative.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/luxury-group-charts-new-territories-through-global-sothebys-brand-partnership-offering-once-in-a-lifetime-auction-experiences-302316859.html
SOURCE Marriott International, Inc.