Stenna Group Taps into SES’s Cloud Playout Service to Scale Reach in Brazil
March 16 2022 - 7:49AM
Business Wire
Broadcaster will leverage SES’s cloud-based
solution for its linear TV channel, ZooMoo Kids, which is available
in SD and HD
Brazilian broadcaster Stenna Group will harness the benefits of
SES’s channel management solution for cloud-based playout services
to maximize the content assets flexibly of its linear TV channel
ZooMoo Kids. Stenna is among the first companies in Latin America
to leverage SES’s cloud infrastructure to cost-effectively expand
its reach, SES announced today.
Stenna offers a portfolio of more than 35 linear channels
providing local and international content ranging from children's
programs to sports and news. ZooMoo Kids offers content in
Portuguese for Brazilian audiences and is available in HD and SD.
SES’s cloud infrastructure will enable Stenna to maximise
opportunities for growth with an inherently flexible and highly
scalable broadcasting solution, allowing it to focus on attracting
new audiences and respond quickly to viewer demand by delivering
engaging content via the cloud.
SES’s Cloud Playout Service allows media companies to launch new
services quickly without making significant upfront investments in
infrastructure, securing maintenance, monitoring, and engineering
support to ensure their channels run reliably 24/7. To date, more
than 60 channels have adopted SES’s cloud infrastructure,
leveraging its flexibility and cost-effectiveness to broadcast
their channels worldwide.
“By working together with SES and leveraging their revolutionary
cloud playout approach, we have the power to manage every aspect of
the playout process without significant upfront investment for
on-premise equipment with all functions located in the cloud,” said
Fabio Buhr, Global Operations Director at Stenna Group. “This
approach offers us increased transparency and involvement in our
operational workflow and gives us new possibilities for how we can
leverage our content and meet the specific needs of our audiences
across Brazil.”
“When localizing content and implementing ad replacement, cloud
playout offers distinct advantages compared with traditional
hardware and software approaches, allowing broadcasters to address
the growing demand for tailored content,” said Jurandir Pitsch,
SES’s Vice President, Sales & Market Development Latin America
and Caribbean. “This is why we are delighted to support Stenna by
enabling them to manage their content via the cloud more agilely
while expanding their reach.”
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About SES SES has a bold vision to deliver amazing
experiences everywhere on earth by distributing the highest quality
video content and providing seamless connectivity around the world.
As the leader in global content connectivity solutions, SES
operates the world’s only multi-orbit constellation of satellites
with the unique combination of global coverage and high
performance, including the commercially-proven, low-latency Medium
Earth Orbit O3b system. By leveraging a vast and intelligent,
cloud-enabled network, SES is able to deliver high-quality
connectivity solutions anywhere on land, at sea or in the air, and
is a trusted partner to the world’s leading telecommunications
companies, mobile network operators, governments, connectivity and
cloud service providers, broadcasters, video platform operators and
content owners. SES’s video network carries over 8,400 channels and
has an unparalleled reach of 355 million households, delivering
managed media services for both linear and non-linear content. The
company is listed on Paris and Luxembourg stock exchanges (Ticker:
SESG). Further information is available at: www.ses.com.
About Stenna Group Stenna is a holding that brings
together different companies created to meet most needs of the
audiovisual market, telecommunications and the entertainment
industry at a global level. It brings together several areas of
over 15 years of specialization, such as business management,
commercial representation and linear and no-linear products
distribution. The conglomerate's subsidiaries also include the
management of the ZooMoo Kids and Woohoo channels for Brazil
territory. Our mission is to act with specific knowledge in the
acceleration and management of different businesses with deliveries
focused on excellence, innovation and synergy between skills. All
this through transparent and compliance processes.
www.stennagroup.com
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version on businesswire.com: https://www.businesswire.com/news/home/20220316005582/en/
For further information please contact: Suzanne Ong
External Communications Tel. +352 710 725 500
suzanne.ong@ses.com
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