Billtrust Launches New Global Partner Program to Accelerate Growth
July 20 2021 - 4:45PM
Business Wire
AR Automation and B2B Integrated Payments
Leader Offers Channel Partners More Tools to Promote Faster Growth,
Enable Digital Transformation and Maximize Customer Experiences
Billtrust (NASDAQ:BTRS), a B2B accounts receivable automation
and integrated payments leader, announced its new Global Partner
Program, providing enhanced resources and tools to support its
clients within the financial ecosystem while driving growth,
rapidly accelerating their digital transformation and helping them
provide better customer experiences. Led by Gwenn Lazar, Senior
Vice President, Channel Development, and 2021 CRN Women of the
Channel List recipient, the program offers its go-to-market channel
partners – banks, fintechs, ERPs, industry associations, buying
groups, accounts payable providers and system integrators – more
opportunities and support in adding Billtrust’s leading AR
automation and B2B integrated payments capabilities to their
portfolios. Currently, 53 companies are participating in the
program.
“Billtrust is deeply ingrained in the financial ecosystem, and
our partners are key to our continued success,” said Lazar.
“Partnering with Billtrust deepens client relationships, unlocks
new revenue opportunities and gives firms a competitive edge in
accelerating their customers’ digital transformation. Our new
Global Partner Program will offer significant value and maximize
our channel partners’ ability to take advantage of Billtrust
solutions.”
The Billtrust Global Partner Program offers a blueprint to guide
partners in driving revenue, uncovering market opportunities and
fostering innovation for mutual success. The program’s benefits
include:
- Access to an intuitive portal which acts as a hub for partner
relations and insights and offers deal registration to provide
visibility into prospective deals, avoiding channel conflict.
- Available co-branded demand generation assets including
marketing collateral and email templates to provide sales support
while easily conveying customer benefits and driving
participation.
- Tailored onboarding, training and enablement for partners and
their customers.
- A dedicated account team and Billtrust subject matter experts
for AR automation and integrated B2B payments consultation.
- Quarterly partner webinar event series and invitation to
Billtrust’s Annual Partner Summit networking and education event
where partners can meet and exchange ideas and best practices.
“We’ve committed extensive resources to creating a world-class
partner community, doubling our team in less than six months,” said
Lazar. “Participating partners will benefit from this commitment
and join a robust group of like-minded companies dedicated to
customer success.”
Long-time Billtrust partner KeyBank is already seeing the
results of Billtrust’s laser focus on driving partner success.
“Billtrust has always been an important partner and an innovation
leader, and we’re excited with the investment Billtrust has made,
in both people and resources, to provide even more value to our
partnership,” said Loren Zadecky, Senior Vice President and Head of
Payments Solution Consulting, KeyBank. “There is a lot of energy
around Billtrust, and we’re proud to be a Billtrust partner as we
deepen our relationship and expand our solution offerings.”
“We are increasing our investment in partnerships and our
channel strategy because it is a critical component to our
long-term growth,” said Steve Pinado, Billtrust President. “We are
very pleased to have recruited Gwenn and our growing team and will
continue to invest in both expertise and infrastructure to support
our global partner program.“
About Billtrust Billtrust (NASDAQ:BTRS) is a leading
provider of cloud-based software and integrated payment processing
solutions that simplify and automate B2B commerce. Accounts
receivable is broken and relies on conventional processes that are
outdated, inefficient, manual and largely paper based. Billtrust is
at the forefront of the digital transformation of AR, providing
mission-critical solutions that span credit decisioning and
monitoring, online ordering, invoice delivery, payments and
remittance capture, invoicing, cash application and collections.
For more information, visit Billtrust.com.
Forward-Looking Statements This press release includes
certain statements that are not historical facts but are
forward-looking statements for purposes of the safe harbor
provisions under the United States Private Securities Litigation
Reform Act of 1995. These forward-looking statements are not
intended to serve as, and must not be relied on by any investor as,
a guarantee, an assurance, a prediction or a definitive statement
of fact or probability. Actual events and circumstances are
difficult or impossible to predict and will differ from
assumptions. Many actual events and circumstances are beyond the
control of the Company. These forward looking statements are
subject to a number of risks and uncertainties, including those
factors discussed in the Company’s filings with the SEC, including
those under the header “Risk Factors” in the Registration Statement
on Form S-4 filed with the SEC by South Mountain Merger Corp. on
October 26, 2020, as amended. If the risks materialize or
assumptions prove incorrect, actual results could differ materially
from the results implied by these forward-looking statements. There
may be additional risks that the Company presently does not know or
that they currently believe are immaterial that could also cause
actual results to differ from those contained in the
forward-looking statements. In addition, forward-looking statements
reflect the Company’s expectations, plans or forecasts of future
events and views as of the date of this press release. The Company
anticipates that subsequent events and developments will cause its
assessments to change. However, while the Company may elect to
update these forward-looking statements at some point in the
future, the Company specifically disclaims any obligation to do so.
These forward-looking statements should not be relied upon as
representing the Company’s assessments as of any date subsequent to
the date of this press release. Accordingly, undue reliance should
not be placed upon the forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20210720006199/en/
Paul Accardo, Billtrust, PAccardo@Billtrust.com
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