How Well Do You Know Your Neighbors? Serve Up Some Cul De Sac Camaraderie This Summer
May 07 2007 - 7:00AM
PR Newswire (US)
Edy's Invites Neighbors to Bond Over Sweet Scoops of Slow
Churned(R) Light Ice Cream OAKLAND, Calif., May 7
/PRNewswire-FirstCall/ -- Hosting one of 1,500 free ice cream block
parties, courtesy of Edy's Slow Churned Light Ice Cream, might be
the coolest thing you do all summer. With three weeks left to enter
the third annual Edy's Slow Churned Neighborhood Salute(SM), ice
cream fans nationwide have a sweet opportunity to get to know their
neighbors better over a scoop of ice cream. Each prize package
includes a doorstep delivery of Edy's Slow Churned and party
supplies for up to 100 guests. Interested neighbors simply visit
http://www.icecream.com/ by May 25, 2007, to nominate their blocks.
As part of the nomination process, entrants are invited to describe
their current relationships with their next door neighbors.
Although several party hopefuls describe those relationships as
friendly, many entrants admit that they know their neighbors less
well than their parents knew theirs. "When people know their
neighbors, they create a new network of support and friendship --
all within walking distance!" said John Harrison, Official Taster
for Edy's Grand Ice Cream. "Breaking the ice over scoops of Edy's
Slow Churned is a fun way to build neighborhood ties." How to enter
Edy's Slow Churned Neighborhood Salute: Visit
http://www.icecream.com/ and submit a paragraph (350 words or less)
explaining why your neighborhood deserves an Edy's Slow Churned
Neighborhood Salute. Contestants must be residents of the United
States and at least 13 years of age as of March 14, 2007. Official
contest rules and entry forms are available on
http://www.icecream.com/. All entries must be received by May 25,
2007. Edy's will notify the winners in June and will salute each of
the 1,500 winning neighborhoods with an ice cream prize package
including a doorstep delivery of 12 cartons of Edy's Slow Churned
Light Ice Cream in a variety of flavors and a "Party in a Box"
packed with party essentials (ice cream bowls, spoons, scoops,
party invitations, nametags, etc.) to host up to 100 neighborhood
guests. Dreyer's Grand Ice Cream Holdings, Inc., and its
subsidiaries manufacture and distribute a full spectrum of ice
cream and frozen dessert products. Brands of frozen dessert
products currently manufactured or distributed by Dreyer's in the
United States include Grand, Slow Churned(R), Dibs(R), Haagen-
Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R)
Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R),
Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Chipwich(R),
Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company's
premium products are marketed under the Dreyer's brand name
throughout the Western states and Texas, and under the Edy's(R)
brand name throughout the remainder of the United States.
Internationally, the Dreyer's brand extends to select markets in
the Far East and the Edy's brand extends to the Caribbean and South
America. For more information on the company, please visit
http://www.dreyersinc.com/. The Starbucks trademark is owned by
Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice
Cream Partnership, a joint venture partnership between Dreyer's and
Starbucks Holding Company. In the U.S. the Haagen-Dazs trademark is
sub-licensed to Dreyer's by Nestle. DATASOURCE: Edy's Grand Ice
Cream CONTACT: Kim Goeller-Johnson of Edy's, +1-510-601-4211, ; or
Sharon Foldes, +1-415-984-6178, , for Edy's Web site:
http://www.edys.com/ http://www.icecream.com/
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