More than half of connected devices will be haptic enabled by 2028, revealing exciting opportunity for immersive video
August 20 2024 - 4:00AM
Haptics, or the sense of touch, is increasingly being incorporated
into the connected experience to enhance communications, services,
and entertainment, and was spotlighted in a new white paper
commissioned by mobile, video and AI technology research and
development company InterDigital, Inc. (Nasdaq: IDCC) and written
by market research firm Futuresource. The report reveals how, for
the first time, haptics is being considered as a first order media
type, alongside audio and video, opening the doors of perception to
help consumers not only hear and see their content – but feel it
too.
The white paper, Haptics: The Next Modality in Immersive
Entertainment, examines the current inflection point in the haptic
technology development lifecycle that now has haptics being
regarded as an essential element in modern entertainment systems.
This shift is attributed to digital devices becoming ever more
ubiquitous, and with it, haptic technology has become more
accessible to the wider public. From a commercial standpoint, many
within the diverse ecosystem of innovators, device makers and
content creators have high hopes for haptics: advancements in
standards and innovations such as advanced actuators, improved
tactile sensors, and more realistic feedback mechanisms are
propelling market growth.
The report uncovers:
- The addressable market for haptics is growing rapidly: across
audio/visual, personal electronics, and wearables, forecasts reveal
there will be 4.1 billion haptic-enabled consumer devices in use by
the end of 2024
- Looking ahead, 53% of consumer devices will be haptic enabled
by 2028
- Personal electronics drive opportunity. While the smartphone is
the natural starting point for haptic use cases, it is expected
that greater device variety will characterize the market in the
future in areas like gaming consoles, tablets, headphones,
smartwatches, and virtual reality (VR) headsets
- Extended Reality (XR) is a key market for haptics as the sense
of touch heightens the experience of the user. By 2028, worldwide
shipments of XR devices are forecasted to increase threefold from
today, topping 60 million units
- Haptics hardware is improving at a fast pace, with haptic
gloves being a noteworthy point of focus. The main use case for
this hardware is gaming, which accounts for 75% of the total XR
unit shipments
Historically, the absence of standards has stymied progress
towards interoperability between platforms and vendors across the
haptics ecosystem. This has meant protracted development cycles,
proprietary methods, incompatible solutions and low adoption – all
factors which the industry seeks to avoid during nascent stages in
deployment of new technology. Fortunately, several leading
standards organisations, including MPEG, IEEE and Khronos Group,
are engaging with industry and collaborating to determine the
mechanisms and modalities for coding haptic content and
experiences. In fact, the collaborative work within standards is
proving to be instrumental in enabling seamless integration across
devices and platforms globally.
“This white paper comes at moment when haptic technology is
greatly benefitting from advancements in electronics, material
science, and consumer demand for immersive experiences,” said
Lionel Oisel, VP and Head of Wireless Labs at InterDigital. “We see
haptics as the next seismic shift in the way societies interact
with technology, providing the opportunity for deeper levels of
engagement with content and services through immersive visuals and
sensory experiences. Looking ahead, the commercial viability of new
services will rely on the standards that are now starting to be
defined, and we hope to continue playing a key role in giving shape
to this nascent and exciting industry.”
To read the white paper Haptics: The Next Modality in Immersive
Entertainment, please click here.
About
InterDigital ®InterDigital is a
global research and development company focused primarily on
wireless, video, artificial intelligence (“AI”), and related
technologies. We design and develop foundational technologies that
enable connected, immersive experiences in a broad range of
communications and entertainment products and services. We license
our innovations worldwide to companies providing such products and
services, including makers of wireless communications devices,
consumer electronics, IoT devices, cars and other motor vehicles,
and providers of cloud-based services such as video streaming. As a
leader in wireless technology, our engineers have designed and
developed a wide range of innovations that are used in wireless
products and networks, from the earliest digital cellular systems
to 5G and today’s most advanced Wi-Fi technologies. We are also a
leader in video processing and video encoding/decoding technology,
with a significant AI research effort that intersects with both
wireless and video technologies. Founded in 1972, InterDigital is
listed on Nasdaq.
For more information, visit: www.interdigital.com.
InterDigital Contact:Roya
StephensEmail: roya.stephens@interdigital.com+1 (202)
349-1714
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