Award-winning musical artist drops new song
featuring gum-chewing sounds in celebration of the TikTok challenge
and new TRIDENT VIBES ft. SOUR PATCH KIDS gum
EAST
HANOVER, N.J., Sept. 13,
2022 /PRNewswire/ -- TRIDENT Gum made history as the
first gum to reach space in 1964. Once again, the brand is reaching
new heights – this time on a musical scale as it teams up with
renowned R&B singer Chlöe to release a song as part of the new
#ChewTheVibes Challenge to launch its latest innovation, TRIDENT
VIBES featuring SOUR PATCH KIDS gum, now available in stores
nationwide.
TRIDENT VIBES featuring SOUR PATCH KIDS gum is a new
flavor-packed, sugarless chewing gum that features a crunchy,
candy-like outer shell that transforms into a smooth, sour then
sweet, juicy chew. Two flavors can be found at stores nationwide –
Redberry and Blue Raspberry – while the third flavor, Watermelon,
can be found exclusively at Walmart.
In honor of this new mouth-watering gum, TRIDENT Gum is
collaborating with Chlöe for the #ChewTheVibes TikTok Challenge.
Chlöe is inviting gum and music fans alike to join the challenge by
posting her TRIDENT VIBES song on TikTok as they mimic Chlöe's
choreography and chew to the beat (use of gum is not required).
Fans can post their own versions of the choreography on TikTok from
September 13-19, 2022, to enter the
contest.*
"TRIDENT Gum is thrilled to partner with Chlöe, an immensely
talented and spirited artist, for our #ChewTheVibesChallenge," said
Rohit Sakhamuri, TRIDENT Gum Brand
Manager at Mondelēz International. "Chlöe has the right sound and
vibes to be the face of our new challenge and ignite a spark
of fun for all."
Keep an eye out for Chlöe's song on TikTok – and then you can
post your own version of the choreography for the #ChewTheVibes
Challenge. For Official Rules for the challenge, please visit
https://bit.ly/3z7FOmh or use the link in the @therealtridentgum
bio on TikTok. Winners will be notified on or around October 10, 2022, and prizes will include cash
and headphones signed by Chlöe herself. Not to mention, some
#ChewTheVibes Challenge videos will be featured on the TRIDENT Gum
TikTok account.
"I'm always looking to add some fun to my music, and the TRIDENT
VIBES burst of flavor, inspired by SOUR PATCH KIDS is so
refreshing," said Chlöe. "Plus, the sound of gum-chewing creates a
fun beat, so how could you not have a great time with it?"
Are you the next budding musical artist? Join the #ChewTheVibes
Challenge to showcase your talent and you could win big. To learn
more, keep an eye on TikTok starting September 13, 2022. Don't forget to follow
Trident on TikTok, Instagram, Twitter and Facebook.
*No Trident Gum Purchase Necessary. Open to legal
residents of the 50 U.S. (D.C.) + PR, 16 and older. Ends 9/19/22.
100 randomly selected entries considered to win. Rules link in
@therealtridentgum bio on TikTok. Void where prohibited.
About Mondelēz
International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2021net
revenues of approximately $29
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as Oreo, belVita and LU
biscuits; Cadbury Dairy Milk, Milka and Toblerone
chocolate; Sour Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.www.twitter.com/MDLZ.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/trident-teams-up-with-chloe-bailey-to-launch-chewthevibes-challenge-and-new-gum-innovation-301622688.html
SOURCE Mondelēz International, Inc.