PFSweb Launches European eCommerce Site for Havaianas
June 16 2010 - 8:00AM
Business Wire
PFSweb, Inc. (Nasdaq: PFSW), PFSweb, an international
business process outsourcing provider of end-to-end web commerce
solutions, today announced the launch of new eCommerce sites for
Havaianas, the iconic Brazilian brand of flip-flop. The site
www.havaianas-store.com, which sells the footwear and accessories
for women, men, children and babies, is available in 14 European
countries including Germany, Spain, France, Italy, and the United
Kingdom.
PFSweb created a customized end-to-end solution that includes
site hosting, platform integration, logistics, fulfillment, returns
management and high-touch customer contact services in 7 languages,
all of which is supported from its facility in Liege, Belgium.
PFSweb Interactive Marketing Services division will support a
variety of initiatives including product merchandising, content
management, promotional campaigns and email marketing.
“It is always exciting to welcome notable brands like Havaianas
to our growing lifestyle brands portfolio serviced from our
European Headquarters,” stated Mike Willoughby, President of
PFSweb’s Services Division. “We continue to see interest in the
European expansion of fashion brands and look forward to working
closely with them to provide a seamless online experience for each
customer.
About Havaianas
Havaianas, the iconic Brazilian brand of flip-flop, has become
over the past decades a symbol of a life-style, a way of being, a
state of mind. Born in 1962, Havaianas reached an established
success in Brazil in the 80’s and started becoming an international
mania in the late 90’s. In 2007/2008, the second phase of the
brand’s international expansion began, by establishing its
proprietary operation in Manhattan for the US business and in
Madrid (Alpargatas European Headquarters) for Europe. Nowadays,
Havaianas fully represents the carefree, joyful and easy going
Brazilian spirit anywhere in the world.
About PFSweb Inc.
PFSweb develops and deploys comprehensive end-to-end eCommerce
solutions for Fortune 1000, Global 2000 and brand name companies,
including interactive marketing services, global fulfillment and
logistics and high-touch customer care. The company serves a
multitude of industries and company types, including such clients
as P&G, Carters, LEGO, AAFES, Riverbed, InfoPrint Solutions
Company (a joint venture company owned by Ricoh and International
Business Machines), Hawker Beechcraft Corp., Roots Canada Ltd. and
Xerox.
Through its wholly owned eCOST.com subsidiary, PFSweb also
serves as a leading multi-category online discount retailer of
high-quality new, "close-out" and manufacturer recertified
brand-name merchandise for consumers and small to medium size
business buyers. The eCOST.com brand markets approximately 275,000
different products from leading manufacturers such as Sony,
Hewlett-Packard, Denon, JVC, Canon, Nikon, Panasonic, Toshiba,
Microsoft, Kitchen Aid, Braun, Black & Decker, Cuisinart,
Coleman, and Citizen primarily over the Internet and through direct
marketing.
To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the
company's websites at HTTP://WWW.PFSWEB.COM and
HTTP://WWW.ECOST.COM.
The matters discussed herein consist of forward-looking
information under the Private Securities Litigation Reform Act of
1995 and is subject to and involves risks and uncertainties, which
could cause actual results to differ materially from the
forward-looking information. PFSweb's Annual Report on Form 10-K
for the year ended December 31, 2009 and Quarterly Report on Form
10-Q for the three months ended March 31, 2010 identify certain
factors that could cause actual results to differ materially from
those projected in any forward looking statements made and
investors are advised to review the Annual and Quarterly Reports
and the Risk Factors described therein. PFSweb undertakes no
obligation to update publicly any forward-looking statement for any
reason, even if new information becomes available or other events
occur in the future. There may be additional risks that we do not
currently view as material or that are not presently known.
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