Virage Logic Corporation (NASDAQ:VIRL), today announced with
great sadness that Brani Buric, the company’s executive vice
president of marketing and sales, passed away on Sunday, July 25,
following a short, but aggressive, illness. He was 61.
“Brani was already an extraordinarily accomplished executive
when he first joined Virage Logic almost a decade ago. At our
company, he applied all of those previously learned competencies,
together with his strong personal skills and attributes, to drive
the fundamental transformation of our company. The positive
financial and product marketing results that we now enjoy are a
direct result of that transformation strategy. He was, without
question, the hardest working, most passionate, and smartest
marketing executive I have ever worked with,” said Dan McCranie,
executive chairman of Virage Logic. “He was respected and admired
by everyone, and loved by many. He will be missed, but never
forgotten.”
“The semiconductor industry and Virage Logic has lost one of its
finest,” said Alex Shubat, president and CEO of Virage Logic.
“Brani was a creative, strategic leader with incredible passion. He
was able to combine his deep technical knowledge with his forward
vision to anticipate and identify new market opportunities. Brani
was a man of the highest integrity and character, and it was an
honor to work with him over the last eight years.”
Brani was born June 6, 1949, in Yugoslavia and earned his
B.S.E.E. degree at the University of Belgrade. He spent the first
eleven years of his career in Belgrade working as a System Analyst
for Informatika and Burroughs/UNISYS.
In 1988, he moved his family to Amsterdam, Holland to join
Silicon Compiler Systems where he worked as a European customer
support manager responsible for IC design consulting and technical
customer support, including front-to-back VLSI design. He traveled
extensively as he organized technical and business partnerships
between ASIC design companies and silicon foundries. He also led
technical marketing for the company’s ASIC products.
Mentor Graphics acquired Silicon Compiler Systems in 1990, and
in 1991 Brani moved his family to Los Gatos, California to take the
role of product marketing manager for ASICPlan, the EDA industry’s
first generation virtual prototyping product line. He also drove
product plans for the company’s logic optimization and silicon
compilation design products.
In 1994, Brani joined CrossCheck Technology as director of
marketing where he led the development and commercialization of a
new generation test technology and established partnerships with
EDA and ASIC companies.
In 1995, Brani joined Meta Software (acquired by Avant! in
1996). As head of corporate product management, he led
corporate-wide product management including pricing strategy, sales
process development, and all aspects of product launches and
go-to-market strategies.
From 1998 to 2000, Brani was vice president of marketing and
strategic development at Sycon Design where he defined the
corporate vision and business plan that resulted in a $12.5 million
round of financing, the highest amount invested in an EDA company
in 1999. He also developed a new partnership model with large
semiconductor vendors that resulted in Intel investing in Sycon as
a strategic partner for its microprocessor division.
Brani joined In-Chip Systems in 2000 where he served as vice
president of marketing and business development until Virage Logic
acquired the company in 2002. During his eight years at Virage
Logic, Brani was instrumental in defining the company’s product
strategy and greatly expanding the company’s product portfolio as
well as establishing strategic partnerships and business models. As
Virage Logic’s executive vice president of marketing and sales, he
led these global organizations to define, develop and deliver new
products, establish strategic partnerships, and accelerate customer
adoption.
During his nearly 40 year career, Brani published numerous
articles in semiconductor industry publications and presented
business and technical papers at conferences throughout the United
States, Europe, Israel, Japan and Taiwan.
In addition to his passion for technology, Brani cared deeply
for his family and friends and his happiest times were the moments
he spent with them. He was an extremely intelligent and insightful
man who was knowledgeable on a seemingly endless range of subjects.
He also enjoyed golfing, bicycling and photography.
Brani is survived by his wife, Lola, of Los Gatos, Calif.; son,
Marko, of Campbell, Calif.; and brother, Misha Burich of Saratoga,
Calif.
A private celebration of Brani's life will be held on August 1.
In lieu of flowers, the family has requested a donation be made in
Brani’s memory to the Kidney Cancer Association. This organization
strives to increase awareness and advocacy of Renal Cell
Carcinoma (RCC) nationally, improve quality of life of patients
living with the disease, and furthers research efforts towards a
cure for RCC. Those interested in making a donation, or just
learning more about RCC, may visit:
http://www.kidneycancer.org/
About Virage Logic
Virage Logic is a leading provider of semiconductor intellectual
property (IP) for the design of complex integrated circuits. The
company's highly differentiated product portfolio includes
processor solutions, interface IP solutions, analog solutions, SoC
infrastructure IP solutions, embedded SRAMs and NVMs, embedded test
and yield optimization solutions, logic libraries, and memory
development software. As the semiconductor industry's trusted IP
partner, more than 400 foundry, IDM and fabless customers rely on
Virage Logic to achieve higher performance, lower power, higher
density and optimal yield, as well as shorten time-to-market and
time-to-volume. For further information, visit
http://www.viragelogic.com.
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