DALLAS, July 23,
2024 /PRNewswire/ -- Wingstop (NASDAQ: WING) – the
brand made famous for its cooked-to-order chicken wings, iconic
flavors and housemade ranch – is bringing flavor to the world while
all eyes are on Paris for the
summer events. Wingstop is opening a pop-up restaurant called
"House of Flavor" (Maison des Saveurs) in the heart of Paris, attracting fans with craveable
sauced-and-tossed wings and bold experiences that bring Wingstop's
flavor to life. At one of our more than 2,000 restaurants in the
U.S., fans can get their flavor fix with the Summer of Flavor
Bundle – complete with wings, fries, corn, dips and drinks.
In Paris … Enter
Wingstop's "House of Flavor": A Taste of Street Culture
"House of Flavor" marks the beginning of larger growth plans in
Paris, with the potential for over
200 Wingstop restaurants in France. Celebrating its entrance into the
city, Wingstop's "House of Flavor" restaurant and experience is
open to the public from July 27 to August
10*. Located at the historic La Caserne – 12 Rue Philippe de
Girard, 75010 Paris – the
activation is expected to draw over 50,000 visitors. Fans will
enjoy free wings, hand sauced-and-tossed in five of Wingstop's most
iconic flavors, along with a side of seasoned fries and
freshly-made ranch.
While fans indulge in their favorite flavors, they can
experience various events at "House of Flavor":
- Entertainment: 3x3 basketball showdowns, breakdance
performances, dance battles and streaming of sporting events
- Music: A club featuring a stylish lineup of Parisian DJ
collectives from Tuesday to Sunday. A major music night on
August 8 will bring together big
names from the hip-hop and rap scene
- Fashion: Stylish cuts from an acclaimed barber, trend-forward
nail art manicures and exclusive merch up for grabs
- Art: Tattoos offered and exclusive works by Parisian graffiti
artists
Those interested in visiting can find more details on
https://www.wingstop.paris/ and follow @Wingstop.fr on Instagram
and TikTok for the latest information. Wingstop's wings, sides and
fries will be available on select delivery marketplaces following
"House of Flavor," with the opening of the first of its
Paris restaurants expected later
in 2024.
At home … Indulge in Wingstop's Summer of Flavor
Bundle
While the excitement unfolds in Paris, Wingstop is giving fans back home in
the U.S. the ultimate flavor bundle. The Summer of Flavor Bundle
comes with 25 boneless wings, a large fry, a side of Cajun Corn,
three dips and two 20oz drinks, available nationwide for just
$24.99**. Fans can order online at
Wingstop.com or through the Wingstop app to indulge in bold flavors
while cheering on their favorite teams.
"Our mission at Wingstop is to Serve the World Flavor and
there's no better stage than Paris
this summer as flavor fans from around the world transcend on the
iconic city," said Wingstop's Chief Brand
Officer, Melissa Cash.
"Whether at the 'House of Flavor' pop-up or getting fans' flavor
fix with the Summer of Flavor Bundle, this is an exciting step as
we scale Wingstop into a Top 10 Global Restaurant Brand."
*Open daily to the public from 11am to
2am from July 27, 2024 to
August 10, 2024 (hours subject to
change, entry fees and / or age restrictions may apply. Visit
https://www.wingstop.paris/ for full details including event
schedule.
** Prices may be higher in Alaska, California, and Hawaii.
About Wingstop
Founded in 1994 and headquartered in
Dallas, TX, Wingstop Inc. (NASDAQ:
WING) operates and franchises more than 2,250 locations worldwide.
The Flavor Experts are dedicated to Serving the World Flavor
through an unparalleled guest experience and a best-in-class
technology platform, all while offering classic and boneless wings,
tenders, and chicken sandwiches, cooked to order and hand
sauced-and-tossed in fans' choice of 12 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly-made ranch and bleu cheese dips.
In fiscal year 2023, Wingstop's system-wide sales increased
27.1% to approximately $3.5 billion
and marked its 20th consecutive year of same store sales growth.
With a vision of becoming a Top 10 Global Restaurant Brand,
Wingstop's system is comprised of corporate-owned restaurants and
independent franchisees, or brand partners, who account for
approximately 98% of Wingstop's total restaurant count of 2,279 as
of March 30, 2024. A key to this business success stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all guests.
In 2023, Wingstop earned its "Best Places to Work"
certification. The Company landed on Entrepreneur Magazine's
"Fastest-Growing Franchises" list and ranked #16 on "Franchise
500." Wingstop was listed on Technomic's "Top 500 Chain Restaurant
Report," QSR Magazine's "2023 QSR 50" and Franchise Time's "40
Smartest-Growing Franchises."
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on X, Instagram, Facebook, and TikTok to join the
passionate fanbase. Learn more about Wingstop's involvement in its
local communities at www.wingstopcharities.org. Unless
specifically noted otherwise, references to our website addresses
or the website addresses of third parties in this press release do
not constitute incorporation by reference of the information
contained on such website and should not be considered part of this
release.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
