Starbucks Launches New Warm Food Offerings in New York Metro Area
October 02 2006 - 8:58AM
PR Newswire (US)
From New Breakfast Sandwiches to Warm Chocolate Chip Cookies,
Starbucks New Lineup Offers Something for Everyone NEW YORK, Oct. 2
/PRNewswire-FirstCall/ -- Starbucks Coffee Company today announced
the introduction of a brand new warm food platform in select New
York metro area stores. This initiative will provide customers with
the option to have their current favorite pastry heated or toast
any of Starbucks(R) large assortment of bagels. In addition,
Starbucks is rolling out four new warm breakfast sandwiches made
from premium ingredients. (Photo:
http://www.newscom.com/cgi-bin/prnh/20061002/NYM024 ) The lineup of
breakfast sandwiches will be available all day long and includes: *
Peppered bacon, egg and natural, aged cheddar cheese on a toasted
English muffin * Sausage, egg and natural, aged cheddar cheese on a
toasted English muffin * Reduced-fat sandwich with turkey bacon,
cholesterol-free egg and reduced-fat white cheddar cheese on a
toasted whole wheat English muffin * Virginia-style ham, egg, and
fontina cheese on a toasted potato bagel Starbucks will also offer
two lunch sandwiches that can be served warm or cold, including the
Tomato Mozzarella Basil and Chicken Cheddar Club sandwiches. And
for an afternoon or evening snack, Starbucks(R) warm toffee almond
bar or heated chocolate chip cookies are sure to hit the spot. "We
are excited to offer our customers this delicious assortment of
warm food options that represent the very best ingredients and
product innovations that Starbucks has to offer," said Gretchen
Bartkus, Starbucks regional food manager. "We are responding to our
customers' requests to be able to purchase a warm breakfast
sandwich or pastry along with their Starbucks beverage and we are
confident that these new offerings will enhance their Starbucks
experience." The new breakfast sandwiches and the ability to warm
pastry products and lunch sandwiches will be offered at more than
200 Starbucks locations throughout the New York metro area. The
Company plans to have the majority of its New York metro area
stores offering the warm food options by the summer of 2007. About
Starbucks Through the dedication of our passionate partners
(employees), Starbucks Coffee Company has transformed the way
people in 37 countries enjoy their coffee, one cup at a time.
Starbucks is the premier purveyor of the finest coffee in the
world, with nearly 12,000 retail locations in North America, Latin
America, Europe, the Middle East and the Pacific Rim. The Company
is committed to offering its customers the highest quality coffee
and human connection through the Starbucks Experience, while
striving to improve the social, environmental and economic well
being of its partners, coffee farmers, countries of coffee origin,
and the communities which it serves. Through Ethos Water, Starbucks
demonstrates its long history of integrating a social conscience
into all aspects of its business. The Company surprises and
delights its customers by producing and selling bottled Starbucks
Frappuccino(R) coffee drinks, Starbucks DoubleShot(R) espresso
drinks and Starbucks(R) superpremium ice creams through its
joint-venture partnerships, and Starbucks(TM) Coffee and Cream
Liqueurs through a marketing and distribution agreement, in other
convenient locations outside its retail operations. The Company's
brand portfolio includes superpremium Tazo(R) teas, Starbucks Hear
Music(TM) compact discs, Seattle's Best Coffee and Torrefazione
Italia. These brands' unique and innovative personalities allow
Starbucks to appeal to a broad consumer base.
http://www.newscom.com/cgi-bin/prnh/20061002/NYM024
http://photoarchive.ap.org/ DATASOURCE: Starbucks Coffee Company
CONTACT: Patric Rayburn, +1-646-502-3520, +1-310-903-0529, or , for
Starbucks Coffee Company
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