Chipotle Ordering Application Now Available on the Apple App Store
August 25 2009 - 9:20AM
Business Wire
Chipotle Mexican Grill (NYSE:CMG) (NYSE:CMG.B) today announced
its new ordering application is available on the Apple App Store.
The mobile ordering app gives iPhone and iPod touch users the
ability to create their favorite Chipotle order, place it at the
Chipotle location of their choice, and also pay for their food
direct from their device.
“The breakthrough iPhone and iPod touch have really
given us the ability to deliver a compelling experience to
customers which includes simplicity, personality and attention to
detail," said Steve Ells, founder, chairman and co-CEO of Chipotle.
"We are changing the way the world thinks about and eats fast food,
and the iPhone and iPod touch give us powerful new ways to engage
and serve our customers. While we have always made our high quality
food affordable and accessible so everyone can eat better, we've
probably never been this accessible.”
Chipotle’s time-saving app is being released in conjunction
with a newly updated web-based ordering system, available on
www.chipotle.com. Customers can place orders through a secure
credit card payment capability that allows users to save their
information for quick repeat orders and an expanded group ordering
feature that allows customers to place multi-item orders under a
single name. The app also allows customers to save their favorite
Chipotle meals online, as well as those of friends, family, or
co-workers. Using location-based technologies customers can also
quickly find the nearest Chipotle.
The Chipotle app is available for free from Apple’s App
Store on iPhone and iPod touch or
at www.itunes.com/appstore/
The app was developed by Pervasent, a Berkeley, Calif. firm that
develops mobile applications, and Chipotle’s internal IT team and
designed by San Francisco-based Sequence.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food with Integrity, Chipotle is
seeking better food not only from using fresh ingredients, but
ingredients that are sustainably grown and naturally raised with
respect for the animals, the land, and the farmers who produce the
food. Chipotle opened its first restaurant in 1993 and currently
operates more than 860 restaurants. For more information, visit
chipotle.com.
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