With a New Brand Name and Purpose, Lumen is Ready to Enable
"Amazing Things" through its technology platform
DENVER, Sept. 14, 2020 /PRNewswire/ -- CenturyLink
has a new brand name and bold new purpose. As Lumen Technologies,
or simply Lumen, the company will help lead enterprises through the
challenges and opportunities of the 4th Industrial Revolution – a
time when smart, connective devices are everywhere.
Lumen® brings a new focus to how it views the
marketplace and the world with the purpose to further human
progress through technology.
Experience the interactive Multichannel News Release
here:
https://www.multivu.com/players/English/8524356-centurylink-rebrands-as-lumen/
The 4th Industrial Revolution represents the latest
technological shift to change how everyone lives, works and
thrives. At its core, this new age requires companies to
effectively acquire, analyze and act upon their data to stay ahead
of the curve and to be competitive.
Lumen's combination of global technology infrastructure,
powerful business solutions and industry-leading services creates
the platform to help our customers excel in this new industrial age
and produce amazing things.
Lumen president and CEO
Jeff Storey comments on new brand
name, new purpose:
"Our people are dedicated to
furthering human progress through technology. Lumen is all about
enabling the amazing potential of our customers, by utilizing our
technology platform, our people, and our relationships with
customers and partners."
Hear from Jeff Storey:
https://news.lumen.com/jeff-storey-introduces-lumen
The Platform for Amazing Things
The Lumen Platform
helps our customers capitalize on emerging technologies of the 4th
Industrial Revolution to deliver amazing things such as smart
cities, retail and industrial robotics, real-time virtual
collaboration and automated factories, as well as power today's
business applications that require high-performance networking and
security. The platform brings together our highly interconnected
global fiber network infrastructure, edge cloud capabilities, and
security and communication and collaboration solutions to deliver a
fast and secure foundation for the application and data services
vital to our customers' success.
Lumen executive vice
president and chief marketing officer Shaun
Andrews comments on the platform:
"All of our futures will be driven
by smart things, applications and digital services that use data
for transformational purposes. To serve this colossal need and
further human progress through technology, we have launched Lumen
and are delivering our technology through the Lumen Platform, a
platform for amazing things."
Hear from Shaun Andrews:
https://news.lumen.com/shaun-andrews-platform-for-amazing-things
Lumen's worldwide fiber network infrastructure and complementary
capabilities deliver unique competitive advantages to customers in
four key areas:
- Adaptive Networking: Lumen provides hybrid network
solutions built to quickly respond to customers' ever-changing data
and application needs.
- Edge Cloud & IT Agility: Lumen enhances
application experiences by delivering low-latency, high performance
data access and by moving data and workloads closer to where
customers need them.
- Connected Security: Lumen offers global threat
intelligence, network-based security controls and deep security
expertise to help customers protect their data and applications
against constantly evolving threats.
- Communications & Collaboration: Lumen's
communication and collaboration solutions make it easy for people
to stay connected, productive and engaged wherever they are
located.
CenturyLink, with its strong heritage, will remain as a trusted
brand for residential and small business customers over traditional
networks in the United States.
Lumen Financial Information
The company does not
intend to change its financial strategy or financial reporting as a
result of this announcement. Effective with the opening of the
trading day on Sept. 18, 2020, the
company stock ticker will change from CTL to LUMN.
Legal Name Change
The legal name of CenturyLink, Inc.
is expected to be formally changed to Lumen Technologies, Inc. upon
the satisfaction of all legal and regulatory requirements.
About Lumen
Lumen is guided by our belief that
humanity is at its best when technology advances the way we live
and work. With 450,000 route fiber miles serving customers in more
than 60 countries, we deliver the fastest, most secure global
platform for applications and data to help businesses, government
and communities deliver amazing experiences.
Learn more about Lumen's network, edge cloud, security and
communication and collaboration solutions and our purpose to
further human progress through technology at news.lumen.com,
LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook:
/lumentechnologies, Instagram: @lumentechnologies and YouTube:
/lumentechnologies.
Lumen and Lumen Technologies are registered trademarks of Lumen
Technologies, LLC in the United
States. Lumen Technologies, LLC is a wholly-owned affiliate
of CenturyLink, Inc.
Forward Looking Statements
Except for historical and
factual information, the matters set forth in this release
identified by words such as "believe," "plans," "will" and similar
expressions are forward-looking statements as defined by the
federal securities laws, and are subject to the "safe harbor"
protections thereunder. These forward-looking statements are not
guarantees of future results and are based on current expectations
only, are inherently speculative, and are subject to a number of
assumptions, risks and uncertainties, many of which are beyond our
control. Actual events and results may differ materially from those
anticipated, estimated, projected or implied by us in those
statements if one or more of these risks or uncertainties
materialize, or if underlying assumptions prove incorrect. Factors
that could affect actual results include but are not limited to:
uncertainties due to events outside of our control regarding the
impact of COVID-19 health and economic disruptions; the effects of
competition from a wide variety of competitive providers; our
ability to attain our key operating imperatives, including
simplifying and consolidating our network, simplifying and
automating our service support systems and strengthening our
relationships with customers; our ability to safeguard our network;
possible changes in the demand for our products and services; our
ability to implement our operating plans and corporate strategies;
our ability to effectively retain and hire key personnel; our
ability to meet the terms and conditions of our debt obligations
and covenants; our ability to maintain favorable relations with our
key business partners, suppliers, vendors, landlords and financial
institutions; our ability to obtain approvals to implement our
above-referenced name change; and other risks set forth or
referenced in our filings with the U.S. Securities and Exchange
Commission (the "SEC"). For all the reasons set forth above and in
our SEC filings, you are cautioned not to unduly rely upon our
forward-looking statements, which speak only as of the date made.
We undertake no obligation to publicly update or revise any
forward-looking statements for any reason, whether as a result of
new information, future events or developments, changed
circumstances, or otherwise. Furthermore, any information about our
intentions contained in any of our forward-looking statements
reflects our intentions as of the date of such forward-looking
statement, and is based upon, among other things, existing
regulatory, technological, industry, competitive, economic and
market conditions, and our assumptions as of such date. We may
change our intentions, strategies or plans without notice at any
time and for any reason.
