Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What’s Possible with Freelancers
August 14 2024 - 7:00AM
Fiverr (NYSE: FVRR), the company that is changing how the world
works together, today announced an exciting new partnership with
Martha Stewart, the globally iconic entrepreneur, author, and
television host as a brand ambassador and the new star of its
advertising campaign and social media content.
The new campaign features Martha Stewart in an ironic new role:
an underutilized intern delivering coffee to unknowing colleagues.
This humoristic approach highlights the idea that your best talent
may be right under your nose, just a click away on Fiverr. Airing
nationally in August both online and on television, the campaign
will also include additional video spots focused on social media
marketing, web development, and AI. The ads showcase not only the
business functions Martha delegates to freelancers, allowing her to
concentrate on her strengths, but also emphasize the skills
experiencing both consistent and significant growth on Fiverr, like
AI services which is seeing as much as a 6,000% growth, according
to Fiverr’s Business Trends Index.
“Martha Stewart is a business mogul and recognized all over the
world for her media empire,” said Matti Yahav, Chief Marketing
Officer at Fiverr. “In today’s world of multifaceted businesses and
complex projects, we’re seeing that many teams, including Martha’s,
are making smart and efficient choices to find new skills outside
of their business through leveraging freelancers. At Fiverr, we
understand the breadth of business needs and have the diverse,
skilled freelancers to meet any of them.”
“This partnership with Fiverr has been a wonderful experience
that allows me to share a different side of my business acumen that
people don’t usually see,” said Martha Stewart, entrepreneur and
media personality. “My businesses have always used freelancers for
projects ranging from my cookbooks to my television programs, and I
appreciate Fiverr’s freelance platform for making it easier for
entrepreneurs like myself to extend the expertise of their
teams.”
As part of the partnership, Martha Stewart also served as a
brand ambassador for Fiverr’s 2024 Summer Product Launch by
becoming a Limited Edition Pro freelancer, where she showcases her
skills in Fiverr’s brand new profession based catalog. In her role
as a Limited Edition Pro freelancer, Martha is offering 30-minute
business consultations to three Fiverr users along with $1,000 in
Fiverr credits to help them grow their business. Applications for a
consultation with Martha Stewart took place between July 25th
through August 6th, 2024 and the three lucky Fiverr users will
receive their business consultations with Martha Stewart at the end
of August 2024.
About FiverrFiverr’s mission is to change how
the world works together. We exist to democratize access to talent
and to provide talent with access to opportunities so anyone can
grow their business, brand, or dreams. From small businesses to
Fortune 500, around 4 million customers worldwide worked with
freelance talent on Fiverr in the past year, ensuring their
workforces remain flexible, adaptive, and agile. With Fiverr
Business Solutions, large companies can find the right talent and
tools tailored to their needs to help them thrive and grow. On
Fiverr, you can find over 700 skill categories, ranging from AI to
programming and 3D design, digital marketing to content creation,
and from video animation to architecture.
Don’t get left behind - come be a part of the future of work by
visiting fiverr.com, reading our blog, and following us on
Instagram, X, and Facebook.
About Martha StewartMartha Stewart is the
founder of the first multi-channel lifestyle company, Martha
Stewart Living Omnimedia, an entrepreneur, bestselling author of 99
(to date) lifestyle books, and Emmy Award-winning television show
host. Reaching more than 100 million devoted fans monthly through
multimedia platforms and products for the home, sold through
Martha.com and an extensive retail network, Martha is the “go-to”
authority on the encompassing topic of Living and Celebrating your
best life. She and her talented staff provide trusted, timely, and
useful information on all aspects of everyday living: cooking,
entertaining, gardening, home renovating, collecting, organizing,
crafting, healthy living, holidays, weddings, and pet care, across
many media formats.
Press ContactsJenny ChangSiobhan
Aalders press@fiverr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ceaed1dd-65dd-4f79-9b03-47dce0cb8c73
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